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Jingdong book

新闻与传播学译丛·国外经典教材系列：美国电视史

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Jingdong book

新闻与传播学译丛·国外经典教材系列：美国电视史

Name: 新闻与传播学译丛·国外经典教材系列：美国电视史
Brand: Jingdong book
SKU: 3101009881
Price: 42.90 USD
Availability: OutOfStock

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Content Description

《新闻与传播学译丛·国外经典教材系列：美国电视史》最大的特点就是具有极大的可操作性。不仅具备逻辑严密、深入浅出的理论表述、论证，还列举了大量案例、图片、图表，对理论的学习和实践的指导非常详尽、具体、可行。其中多数教材还在章后附有关键词、思考题、练习题、相关参考资料等，便于读者的巩固和提高。因此，本丛书也适用于对新闻从业人员的培训和进修。

Author Description

加里·R·埃杰顿美国印第安纳州巴特勒大学传播学院院长。主要从事媒体历史、媒体理论、媒体批评、当代媒体与文化等方面的教学与研究。他是美国《大众电影与电视学刊》（Journa l of Popular Film and Television）的执行副主编，多家期刊的编委成员，肯塔基大学出版社“当代媒体与文化必读丛书”的主编。他已经出版9本论著。
李银波，历史学博士，武汉理工大学文法学院新闻传播系副教授。主要从事外国新闻传播史、国际传播与跨文化传播、专业英语方面的教学与研究。著有《德国西占区报业重建研究（1945-1949）》（2011），在国内外学术期刊发表论文30余篇。

Comments

严谨而又卓越。……资料丰富、论述充分、插图精当，该书无疑将为以后的岁月树立一个标准。
——《美国新闻业》（American Journalism）

该书将电视置于文化背景之中，简明、全面、有可读性，是最新研究成果……它注定要成为该领域的经典。
——《美国文化学刊》（Journal of Amencan Culture）

埃杰顿超越埃里克·巴尔诺之处，在于他精心撰写了一部融入了本领域更精深的学术成果的、整体化的历史，这部作品极具可读性地叙述了电视这一复杂的产业和文化形式。
——《美国历史学刊》（Journal of American History）

该书应置于每一位电视史学者、大众文化学者以及非专业人士的书架上。
——《广播与电子媒介学刊》（Joumal of Broadcasting&Electronic Media）

Catalogue

序言
第一篇走向大众
第1章一种观念终得其时
1940年以前的电视畅想
抢占“明天的世界”
梦想的编织
放任无缓
第2章计划失灵
危机时期的电视重塑（1940-1947）
即将来临
好久不见
全是地方电视台
第3章学会与电视共处
技术、性别与美国早期的电视观众
全家都在看电视
学会与电视共处
电视席卷全国
总结

第二篇走向全国
第4章这就是电视
重塑美国生活（1948-1954）
电视综艺时期
后来居上
荒谬年代的守护神
第5章美好的年代
超出所有人的狂想（1955-1963）
额叶行动
初露端倪
电视的新边疆
第6章电视与总统
艾森豪威尔与肯尼迪
艾森豪威尔适应电视时代
肯尼迪掌控电视媒体
首要因素

第三篇走向世界
第7章伟大的觉醒
电视网的黄金时代（1964--1975）
世界天翻地覆
基于一个真实故事
从骚乱到平静
一个时代的终结
第8章没有极限
卫星电视、有线电视与电视的再创新
美国广播公司的大世界
“有线电视时代”
第9章不断变化的电视景观
特纳广播系统
特纳与“电视网时代”
特纳与“有线电视时代”的开端
特纳与“有线电视时代”的鼎盛期
特纳与“数字时代”

第四篇席卷全球
第10章娱乐业乃美国的生意
全球背景中的美国电视（1992年至今）
我要我的对口电视
……
参考文献
索引
电视节目索引
译后记

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