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Jingdong book

自媒体时代,我们该如何做营销

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亚马逊营销类图书排名第1位;

第一本将营销技巧可视化的图书,被誉为“中小微企业营销圣经”,亚马逊2008年年度十大商业畅销书《自媒体时代,我们该如何做营销》可视化版;

作者被《华尔街日报》誉为“营销怪杰”;第二作者乔斯琳·华莱士为知名视觉设计师;

译者刘锐为锐营销创始人;

诸多国内外重磅作家推荐,如丹·罗姆、平克、营销魔术师刘克亚、全国十大营销策划专家何丰源等。

Content Description

《自媒体时代,我们该如何做营销》提供的不仅是方案,更是一种营销思维!美国中小微企业和创业者都在用的“顾客盈门”完美营销体系,彻底改变营销思路,让营销从此不再成为难题!
Author Description

迈克尔·波特,他曾是一位演员,后转战商界,现在他被《波士顿环球报》誉为“与众不同的诚实作家”,被《华尔街日报》誉为“营销怪杰”。他的作品《自媒体时代,我们该如何做营销(第一版)》(Book Yourself Solid)以及《超越自我》(Beyond Booked Solid)被亚马逊评为“2008年度十大畅销商业书”,同时也被1-800-CEO-Read、《纽约时报》畅销书排行榜以及“Think Big Manifesto”评为“2008年第一销售书”。
他经常出现在有线电视和网络电视中。他在全世界的会议演讲者中评分最高。他向中小微企业提供具有启发性的、协作的和以结果为导向的顾问项目。目前,他已经指导过2万多名企业主,并使其获益。

乔斯琳·华莱士,她是红十一集团(Red Eleven Group)的创始人,该集团专门帮助创业型公司设立愿景,设计让每个人都易于理解的方案,并落地实施。
她是一位用心的教师型培训师,运用可视化思维原理为客户提供帮助。她既是本书的可视化作者,也是一位具有国际水平的会议演说家。

刘锐,锐营销品牌创始人(xray365.com),克亚营销研究院副院长,北京大学民营经济研究院特邀专家。
他在营销领域深入研究并实践十余年,将国外最先进的直复营销理念引进国内,助力中小企业和创业者破除传统营销误区,快速倍增利润,优化商业模式。
Catalogue

序言 终于,我自由了
前言 摆脱典型的抢客户心态
第一部分 打基础
第1章 顾客盈门红丝绒绳策略
第2章 客户为什么买你的东西
第3章 打造个人品牌
第4章 如何展示你的独特价值

第二部分 建立信任与信誉
第5章 让客户信任并喜欢你
第6章 顾客盈门销售周期
第7章 保持联络策略
第8章 信息产品策略

第三部分 完美定价体系和傻瓜销售系统
第9章 完美定价体系
第10章 傻瓜销售系统

第四部分 自我推广的六大核心策略
第11章 建立人际关系网策略
第12章 直接联络策略
第13章 推荐营销策略
第14章 公众演讲策略
第15章 写作策略
第16章 互联网营销策略
结语 这是一套威力强大的系统
Book Abstract

序言终于,我自由了
一开始,我是一名影视演员……
在《塘鹅暗杀令》《欲望都市》和《法律与秩序》中都扮演过角色
之后,我是一家娱乐公司的副总裁……但总感觉我的工作像是在蹲监狱。
当我决定成为一名独立的教练和顾问时……
我把获得自由的日子标记在了每个日历上。
在2000年初,我担任一家娱乐公司节目部的副总裁,当时我对自己的工作很不满意,甚至感到绝望。那里的环境就像是在监狱里——长时间工作、冷漠的同事,让人感到无法融入。这种情况想必你也经历过吧!
我决定走上一条全新的生涯道路,做一位专业的企业教练与顾问:一个服务业专业人士。我私下花了大量的时间阅读、研究、学习和磨练我的教练技能。经过充分的规划后,我把“自由”的日期标注在公寓的每份日历中,下面还画了个大大的象征胜利的笑脸。我的辞呈早已签了名,放进信封,随时准备递出,我几乎等不及要冲刺跑出公司大门,追寻我的内心和头脑所指引的方向(两者都早已不在那家公司)。
终于到了那个大喜的日子,我收到装了奖金的信封,跑到银行,兑现了支票,然后骄傲地递出我的辞呈。那一刻我感受到的快乐、骄傲和满足,实在是让人难以置信的。我飘飘然的回到家,第二天醒来便一头扎进我的全新事业,开始作为企业主去服务客户。
我全职启动自己的生意,全身心从事服务别人的事业……
但是不久我就无法享受那种喜悦了。
客户没有进入我设定的圈子来购买我的服务。
我就像被一堆砖块压趴下了。
不过,我开足马力。
我每天工作不少于16个小时来付清账单。
我学习手边所有的材料让我的生意获得成功……
成功没那么快
我的兴奋还没持续多久,就发现麻烦来了。
说我疯狂也罢,但我真的以为客户会从天上掉下来。我预期他们会找上门来,爱上我,然后用他们的钱来交换我的服务。实际上,我窝在租金很贵的纽约市公寓一筹莫展,心慌意乱,自怨自艾,做一些繁琐而根本赚不到一毛钱的事。
六个月后我已经走投无路,但这却开启了我人生新的一页。我受够了,已经没有退路。但我还不打算弃子投降、放弃我的创业生涯。我内在的对于服务他人的强烈需求,在纽约一个寒冷的早晨完全苏醒过来。
我不再沈溺于自己财务困顿的冷酷现实,开始每天工作超过16个小时,全力追求成功和付清账单。我全情投入地搜集更多的资讯,并且学习一切能让我吸引更多客户、更有效沟通、销售、营销和宣传我的服务的方法。最重要的是,我想学习如何爱上营销和销售,把它变成一种有意义的精神追求。
我学习如何吸引客户、更高效地沟通、销售、营销和推广我的事业。
10个月之后我……顾客盈门
所以我发明了一套可复制的体系:顾客盈门系统
毫无疑问,这套系统可以帮助你和你的生活。
找到了行之有效的方法
我的努力终于有了成果。十个月后,我的客户愈来愈多,让我应接不暇。但是我兑现的银行支票并不是事业上最有价值的部分,而是我苦心建立、每个月让业务和收入蒸蒸日上的整套可产生立竿见影效果的系统。
我开始与一小群信任的客户分享成功秘诀,然后亲眼鉴证了他们的成功。我听到他们的声音充满自信、骄傲和成就感。他们的业务突飞猛进!
我立即开始建立一套可以完全复制的系统,以传授给你。这套系统称为顾客盈门系统(BookYourselfSolid),也就是你手上拿的这本书。我透过现场讲座和顾客盈门教练课程,将这套系统教给全世界成千上万的专业服务者。它的威力十分惊人。
前言摆脱典型的抢客户心态
我相信如果你有话要说,想服务人群,那么这个世界上就有一些人原本就该得到你的服务。如果你从事服务他人的事业,你的工作就是把这样的客户找出来。如果你采用顾客盈门方法,那么这一切都非常简单。参与调研的90%采用顾客盈门系统方法的客户,第一年的营业收入增加超过40%。相信你也喜欢这样的结果。
毫无疑问,通过阅读本书你将得到巨大的价值,真正的价值—和你的成功—在于你决定扮演一个积极的角色并且全情投入,行动就是最好的学习。如果你可以做到,那么你将在个人发展和事业发展方面开始一段革命性的旅程,并且将让你取得你可以预期的成功!现在,我们创造了全新的图解版顾客盈门图书,让你学习起来更容易,并且可以更好的应用。
也许有两个简单的原因造成你对服务的客户数量感到不满意:
1、你可能不知道如何吸引和获得更多客户。
2、你知道怎么做,但却没有身体力行。
顾客盈门系统就是用来帮助你解决这两个问题的。我会教给你一切你需要的信息,从而能让你的客户多到应接不暇;我还会给你策略、技巧和秘诀。如果你已经知道该怎么做而不去做,我会激励你采取行动,并帮助你持续不懈地建立事业去实现梦想,并且过上你真正想要的生活。
许多像你一样有才华、有热情的服务业专业人士逃避营销和销售,因为他们认为营销和销售的过程中一定充斥着咄咄逼人、自私自利和几近卑劣的做法。这种老式的做法并非顾客盈门之道,而是典型的抢客户心态。你千万不要落入这种典型抢客户的思维,因为这种营销思维认为资源总是匮乏的,因此必须要用一切手段去抢夺,这恰恰会让你采取很多不正当的竞争手段。而这一切正好与富足和诚实的心理状态相反。
怎样使用本书
顾客盈门系统由四大模块组成:
1、打造基础
2、建立信任和信誉
3、完美定价和傻瓜销售策略
4、顾客盈门6大核心自我推销策略
模块一:我们一开始将为你的服务业生意奠定扎实的基础。如果你真的想成为超级成功的服务业专业人士,你必须有一个可以立足的坚实基础。
模块二:我们会教你创造和执行建立信任与信誉的策略。你将被视为专业领域里信誉卓著的专家,同时也赢得你欣赏的服务对象的信任。
模块三:我们会教你如何在满足客户期望的同时为你的服务设置最佳的定价,你还会学到如何开展最诚实并且有效的销售对话方式。
模块四:我会教你如何执行自我价值提升的六大核心策略,从而让你的客户可以感知你提供的服务的价值。
为了帮助你设计一个理想客户源源不绝的服务事业,本书以纸上练习和顾客盈门行动方案来支持你开拓大格局的思维与创意。你可以在本书上做练习,你还可以登录www.bookyourselfsolid.com去下载我们的电子工具。我也将一步步带领你,以行动让你迈向客户顾客盈门的大道。
如果你按部就班地遵循这套系统,它将发挥最大的效用。不要跳过或漏掉任何章节,顾客盈门自我价值提升六大核心策略只有在你打好基础、建立信任和信誉、做好定价和销售策略后,才能展现它的效果。专业服务者讨厌营销与销售的主要原因之一,就是他们没有采用打基础和建立信誉的策略就想开始做营销,那就像吃没有煮过的生鸡蛋——你当然会讨厌它。所以不管你多想跳过章节,我请恳请你遵循本系统,参照工序一一展开。
准备好了吗?让我们开始吧!
……

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Brand Origin China

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