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Jingdong book

战略管理：整合与实践路径

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Books Management Strategic Management
Jingdong book

战略管理：整合与实践路径

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Content Description

本书由来自中国和美国的两位战略管理专家合作撰写，采用英汉对照的形式，全面介绍了整合战略管理的概念和原理，并详细讨论了这些概念和原理的实际应用，包括战略规划过程、战略制定、资源、职能层面规划、国际战略等内容。适合经济管理类本科、MBA和经理人等的课程讲授，也可作为教师、经理人和执行官的参考书籍使用。
Author Description

拉夫·W.法伦，工商管理博士，美国苏必利尔湖州立大学Lukenda商学院国际商务系的副教授，他关于经济发展和战略执行的工作得到了企业界持续的认可。他撰写的多篇文章在核心期刊上发表，他不仅是全球教育和研究基金会的成员，还是一些营利和非营利组织的战略委员会成员。20多年的实践经验为他提供了在战略规划、业务单元开发和系统工程战略等领域的技术和业务资格。 李生校，中国绍兴文理学院教授，担任中国浙江省中小企业创业指导师和多家国内外上市公司独立董事。主要从事企业战略、创新与创业、家族企业等方面的研究和教学工作。研究成果发表在《Asia Pacific Journal of Management》、《Papers in Regional Science》、《Chinese Management Studies》、《管理世界》等杂志上，在香港科大商学院出版商业案例2个。
Catalogue

第一章 引言
公司方向
从框架到工具
模型
领导者
管理的层次
公司层次
业务层次
职能层次

第二章 战略规划过程
公司宗旨
公司宗旨与愿景
宗旨
愿景
价值观
分析
内部分析
SWOT分析法
价值链
生命周期
公司生命周期
差距分析
外部分析
竞争力模型
行业生命周期
钻石理论
核心竞争力
战略目标
战略制定

第三章 战略制定
战略框架
基本战略
成本领先战略
差异化战略
集中战略
基于市场的战略
市场渗透
产品发展
市场发展
差异化
博弈论
多元业务公司
投资组合
协同作用
市场
母公司的价值主张
战略契合与公司绩效

第四章 商业模式
商业模式
公司战略
资源与策略
商业模式——战略、策略与资源
良性循环
价值主张
收入模式
拍卖与投标
广告t
中介
成本结构
交易成本
沉没成本
边际成本
规模经济
范围经济
目标市场?br/> 地理区分
人口区分
l心理区分
行为区分
商业模式创新
开放模式
客户模式

第五章 资源
资源
能力
资源分类
资源管理
资源轮
资源管理的四大支柱
资源组合
资源与竞争优势
基于资源的兼并与收购（并购）

第六章 策略
策略
业务发展
市场营销
运营
人力资源管理
财务
技术
样本模型
业务水平策略
会计
财务
运营
人力资源
市场营销
业务发展
技术

第七章 职能层面规划
规划
规砑
职能规划实施企业战略
业务流程、程序与标准
外包职能活动
规划变更
增量变化
转型变革

第八章 实施、评估与控制
战略实施过程
战略实施
学习
公司生命周期
无形资产
评估——绩效指标
控制
前提控制
特别警报
实施控制
战略监控
平衡计分卡
基准

第九章 沟通与企业社会责任
沟通作为提出的战略模型的一部分
内部沟通
外部沟通
沟通模型中的步骤
企业社会责任（csR）
社会资本
冲突压力
三重底线
有限资源
可持续性

第十章 国际战略
国际战略
全球战略
国际与全球战略
国际化的动机
内部组织因素
外部环境因素
东道国的吸引力
国际化的时机
阶段方法
诞生的全球化
网络理论
整体理论
战略定位
国际多元化战略
全球战略
附录：专业术语的翻译

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