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新经济必读丛书·商业模式新生代:一张画布重塑你的职业生涯(个人篇)

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新经济必读丛书·商业模式新生代:一张画布重塑你的职业生涯(个人篇)

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《商业模式新生代:一张画布重塑你的职业生涯(个人篇)》:
畅销书《商业模式新生代》作者的又一力作
教你正确认识自我价值,并快速制定出超乎想象的人生规划
一本实用且发人深省的作品。你只需把关注点从个人技能转移到价值服务,即可设计出充满满足感的人生。

海报:

Content Description

《商业模式新生代:一张画布重塑你的职业生涯(个人篇)》:
畅销书《商业模式新生代》作者的又一力作
教你正确认识自我价值,并快速制定出超乎想象的人生规划
一本实用且发人深省的作品。你只需把关注点从个人技能转移到价值服务,即可设计出充满满足感的人生。

英文版本请见:
《Business Model You: A One-Page Method For Reinventing Your Career


更多精彩,点击进入品牌店查阅>>

点击进入腾讯科技力作《掘金:互联网+时代创业黄金指南》专题>>

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Author Description

你是否梦想全新的职业发展机会和生活机遇?

我们都会有这样的梦想,只是大多数人缺少进行自我设计的结构化方式。日新月异的商业模式变化,使我们面对着前所未有的重大职业和生活机遇。

《新经济必读丛书·商业模式新生代:一张画布重塑你的职业生涯(个人篇)》提出的单页式解决方案曾帮助全球数以千计的个人实现商业模式创新。它能有效地消除职业不确定感,为你带来巨大自信;它能以系统化的方式优化重要的商业模式,实现个人商业模式的定制化。


Comments

蒂莫西·克拉克,是BusinessModelYou.com网站个人商业模式运动发起人。作为一位教师/培训师以及经验丰富的企业家(曾有过价值数百万美元的商业收购活动成功和失败经验),克拉克写作编辑过五本关于企业经营、商业模式和个人开发的作品,其中包括国际畅销书《商业模式新生代》。他拥有商科硕士和博士学位,目前在东京筑波大学做访问教授。

亚历山大·奥斯特瓦德,是一位企业家、演讲师,也是全球畅销书《商业模式新生代》的作者(此书合著作者为伊夫·皮尼厄教授,另外有来自45个国家的470位共同开发者)。亚历山大经常为财富500强客户演讲,在沃顿商学院、斯坦福、伯克利、西班牙那瓦拉商学院、瑞士IMD商学院等著名高校担任过客座教授。他拥有洛桑高等商学院博士学位,是Strategyzr软件公司以及致力于消除艾滋病和疟疾的非营利组织The Constellation的联合创始人。

伊夫·皮尼厄博士,自1984年以来一直在路易斯安那大学担任管理信息系统教授,他曾在乔治亚州立大学、香港理工大学和英属哥伦比亚大学担任过访问教授。伊夫是学术期刊《信息管理系统》(Systèmes d'Information and Management)主编,和亚历山大·奥斯特瓦德合著有国际畅销作品《商业模式新生代》。他拥有比利时纳穆尔大学博士学位。

Catalogue

来自43个国家的真实的重塑者:
客户经理
广告主管
知名博主
商业教练
职业咨询顾问
计算机程序员
电脑工程师
医生
博士研究生
遛狗师
编辑
工程师
企业家
执行助理
财务调查员
图像设计自由工作者
绿色行动先锋
历史学家120IT
专业人士
音乐家
网络营销商
医学院预科生
电台播音员
废品回收员
销售员
人生探索者
心理自助导师
滑雪运动员
供应链分析员
税务律师
教师
团队领导
技术培训师
译员
婚礼摄影师


1画布
学习如何利用关键工具描述分析组织和个人商业模式
第1章商业模式思维:适应快速变化的世界
第2章商业模式画布
第3章个人版商业模式画布
2思考
反思人生方向,协调个人期望和职业发展
第4章我是谁
第5章我的人生目标是什么
3修订
利用画布和个人分析调整或重建你的工作生活
第6章准备好调整自己
第7章重新设计个人版商业模式
4行动
让我们付诸实践
第8章计算你的商业价值
第9章在市场中测试你的商业模式
第10章结束语
5补充阅读
了解《商业模式新生代(个人篇)》相关资源
《商业模式新生代(个人篇)》 社区
主创人员简介
注释

Introduction

这世界越来越疯狂。对企业而言,顾客在变,供应商在变,竞争对手在变,企业在不停地变化。对于个人而言,环境在变,能力在变,兴趣在变,关系在变。这些变化多数都超越了大部分组织及个人的掌控范围。
因为无法改变整体大环境,组织及个人为了持续生存及发展,就必须不断评估及尝试改变自己的商业模式,有时甚至要创建新的模式。这是一个瞄准、射击、再瞄准的时代,我们需要适应快速变化的世界,以全新的思考方式来指导规划我们的人生。商业模式思维是适应快速变化世界的最佳系统思考方式。
事实上你完全可以把自己视为只有一个人参与经营的企业,个人商业模式描述的便是你应该通过哪种方式来调动全部才智天赋,以实现个人发展及职业发展的完美结合。
商业模式画布随着《商业模式新生代》的出版而逐步为中国的广大读者所熟知。而除了把商业模式画布应用于组织的商业模式描述、转变、创新外,商业模式画布更多地呈现出一种系统化的思维方式,这也正是我们看重并将其引入中国的重要原因。作为一种系统思考问题的方法论,它不局限于组织的商业模式设计,同样可以应用于其他领域。在2012年年初,各出版社又引进了3本围绕商业模式画布主题的图书。它们分别是《商业模式新生代(个人篇)》(Business Model You)、Running Lean和The Startup Owner’s Manual,其中,后两本都是以商业模式画布思维为中心展开的关于创业领域的具体指导参考。而第1本,也就是本书的角度着重体现的是商业模式画布在个人职业生涯方面的具体应用。
本书摒弃了通常职业规划图书的文字说教,保持了《商业模式新生代》图文并茂的风格,结合商业模式画布,以可视化系统思维的视角一步步帮你搞清楚自己现有的“经营”模式,设计以适应于不断变化的外部环境的、为个人所创新的商业模式。商业模式画布可以帮助你进行全新的系统思考,对职业道路加以规划、积累,实现“个人经营”的成功。这3本书都遵循了分析商业(个人)环境,设计商业模式,实践验证假设,重新修订商业模式的过程,这也是目前商业模式画布的最佳实践用法。
请准备好纸和笔,我们一起开始探索之旅吧。
王帅
《商业模式新生代》译者




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