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Jingdong book

谜者仰融

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Jingdong book

谜者仰融

Name: 谜者仰融
Brand: Jingdong book
SKU: 3107010011
Price: 27.09 USD
Availability: OutOfStock

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他是谜一样的人物！从诉讼缠身远走异国到高调的诡异回归！从出生贫寒到悄然拥有百亿汽车帝国！大起大落中，仰融究竟经历了什么？博奇所著的《谜者仰融》为你揭秘这个神秘的商业巨子充满迷奇和争议的人生经历。

Content Description

仰融其人，是一个巨大的谜团。他的籍贯、学历、经历等无一不是媒体挖掘的热点。靠着资本运作神技，他促成了第一家在国外上市的中国汽车企业，掌控资产达300亿元。后来又出走异国，人生大起大落。
而如今。他控股香港上市公司正道集团。挟600亿元造车计划，欲重回故土，再展雄风！博奇所著的《谜者仰融》从仰融的身世、发家史开始，梳理其从一位厨师到一位资本大鳄再到远走他乡，又试图回归故国的大起大落的人生经历，《谜者仰融》以此将一个谜一样的仰融原原本本地还原出来。

Author Description

博奇原名杜博奇，财经作者。长期关注商业史、企业家和公司管理，曾深入考察研究三一重工集团等大公司，兼任《管理学家》“管理编年”专栏撰稿人，著有《中国高层经济智囊》（合著）、《中国首富报告》等作品。

Catalogue

自序迷雾下的真相
引子越洋电话
第一章不安分的年轻人
1．迷奇身世
2．初入江湖
3．从厨师到推销员
4．贵人相助

第二章浮出水面
1．发迹
2．四百万
3．东湖宾馆七号楼
4．金杯困顿
5．入股
6．苏强归附

第三章上市
1．组建金杯客车
2．筹划国内上市
3．另请高明
4．基金会应运而生
5．换股
6．成功上市

第四章拯救金杯客车
1．变故
2．接管金杯客车
3．一汽介入
4．管理权之争
5．改革
6．反击战

第五章打造中华车（上）
1．轿车夙愿
2．考察
3．M1项目
4．借东风
5．开工
6．大跃进

第六章打造中华车（下）
1．扩张
2．香港二次上市
3．牵手清华
4．汽车目录
5．暗度陈仓
6．下线

第七章盛极而衰
1．五朵金花
2．罗孚项目
3．登顶华晨系
4．决裂
5．称病
6．出局之谜

第八章流亡与布局
1．身后事
2．中华上市
3．败局
4．海外诉讼
5．人间正道是沧桑
6．重出江湖
致谢

Book Abstract

引子越洋电话世事的起伏本来就是波浪式的，人们要是能够趁着高潮一往直前，一定可以功成名就；要是不能把握时机，就要终生蹭蹬，一事无成。
——莎士比亚对于大多数汽车制造商来说，21世纪第一个10年的最后两年显得异常艰难。
从2007年年末开始，石油价格攀升，钢铁涨势生猛，银行信贷紧缩，经济形势低迷，消费信心受挫，汽车销量骤减，亏损传闻层出不穷，罢工此起彼伏……衰败的气息扑面而来，汽车业风光不再，形势一落千丈。
经济危机大爆发的2008年，正值通用汽车百岁诞辰；距离亨利·福特生产出第一辆T型车，也已经有一个世纪的光景。
然而，底特律却无心庆祝。这一年，通用汽车从全球第一大汽车制造商的宝座上跌落，福特公司还在为工会问题苦恼，克莱斯勒公司推出不久的新产品因油耗过大而无人问津。
预想的欢庆之年，竟成衰败转折点，惨淡之极。
彼时，“汽车城”底特律阴云重重，到处充斥着垂死挣扎的失意与无奈。昔日繁忙的工厂死气沉沉，流水线时常处于停工状态，工人们无所事事，失望之情溢于言表；街道上，人人愁容满面，流浪汉丢弃的酒瓶随处可见，失业人数不断飙升，原本糟糕的社会治安更加混乱不堪；打折促销已经勾不起人们的任何兴致，有人准备逃离，房屋与汽车被弃之不顾。
唯一仅存的体面是“三巨头”（通用汽车公司、福特公司和克莱斯勒公司）总部大楼，尽管玻璃幕墙仍旧流光溢彩，但不景气的氛围却难以遮掩：为支付租金，一些汽车制造厂被列入改造名单，按照计划，它们将被分批改建成农场。而一个世纪前，情形恰恰相反。
繁华与落寞，相生相伴。期间兴衰转换，有如天堂地狱之别。
时光倒溯，在通用和福特大受欢迎的20世纪50年代，从废墟上建起的德国大众开始生产平民汽车，“甲壳虫”由此大卖，并像蝗虫般登陆美国；日本，丰田刚刚研发出第一款“皇冠”，便急不可耐地推向美国市场。
美国人当时正陶醉于汽车帝国的辉煌中，志得意满。因此当1957年8月，爬上美国口岸的两辆丰田车，由于马力不足最终没能在高速公路上跑起来时，美国媒体多以此为笑谈，未察觉其中包含的巨大野心。
岁月无声，流年暗转。2008年，丰田取代通用，登上“世界第一”的宝座。“丰田时代”如日中天，美国梦瞬间黯淡，亨利·福特的子孙们颜面无光。世界在迎来送往中变换模样，令人唏嘘不已，感慨万千。
2009年6月1日晚8点，通用汽车正式进入破产保护程序，“百年老店” 轰然坍塌。
整个初夏，底特律河畔哀鸿遍野，景象颓然。几千公里外的洛杉矶，一位头发竖立、精神矍铄的中国人，正不动声色地打量着眼前的一切。
这年，他52岁，已过“知天命”之年，却仍旧不甘落寞，把留了几十年的“大背头”剪掉，换成“板寸”，威严依旧；但气质迥然，看起来似乎年轻不少。经过多年磨炼，他变得越发成熟老到，不但遇事从容冷静，而且头脑理智、思维敏捷。尽管早已不是容易激动的年纪，但汽车界的这场大变局，还是激起了他内心无限的涟漪。
虽远隔千里，但他心有戚戚，注定难以置身事外。实际上，他本人也曾是中国汽车界呼风唤雨的一位人物。但世事无常，造化弄人，数年来，他只能客居异国，冷眼旁观。如今，汽车界风云渐起，局势大变，似乎勾起他对往事的回忆，抑或拨动了他不甘寂寞的心弦。
而此时，早年布下的棋局已然成形，他似乎要有所行动了…… 2009年6月、23日，星期二，北京阳光明媚。
东城区兴化东里的一幢写字楼上，《经济观察报》编辑部气氛紧张。这是一份已经成立八年的经济类周报，以观察家自居，颇受市场欢迎。
在这家机构供职的编辑、记者多是三十上下的年轻人，富有理想，朝气蓬勃。此时，他们个个奔忙不停，找选题、做采访、写稿子，都在为新一期报纸忙碌。事实上，对于其中一部分人来说，这段时间简直是难得的好日子：经济危机愈演愈烈，新闻层出不穷，大多数时候，根本用不着像以往那样辛苦，新闻便会自动找上门来，而且往往颇具爆炸效果。
这天下午3点，一部电话机突然响起来。
号码显示电话来自美国洛杉矶，此时那里已是子夜。出于职业敏感，一位记者麻利地拿起话筒，电话另一端的声音略带苍老，自称“仰融”，这令这位记者兴奋不已，甚至整个办公室都在一瞬间气氛凝重。要知道，这个名字以其背后巨大的谜局，总能激起新闻工作者的好奇心与探究欲。多年来，此人神龙见首不见尾，行踪诡秘，极少在媒体露面。如今，居然主动现身，定然大有玄机。
报社自然不肯放过这个独家消息，另外两名记者也加入进来。采访从午后开始，一直进行到太阳西沉，历时三个多小时。
期间，仰融始终保持专注，对于敏感话题，“既急迫，又宽容”，仿佛有无尽的话要说，可话到嘴边，总是欲言又止，给听者留下巨大的想象空间。他谈到七年前的出走，但语焉不详，最多的一句话是“水落石不出，对事不对人”，这十个字，重复了七八遍；他还向记者详细描述了自己的“造车计划”：中国和美国同时展开，先期整车制造总产能400万辆，发动机600万台。记者说这是“复活”，他赶紧纠正——“重出江湖”，好大喜功的本性展露无疑。他多年前的出走，或许与此性格不无关系。而今，他已年过五十，深感时不我待，决心要“快马加鞭，把失去的时间给抢回来”。
……

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Jingdong book

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