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Jingdong book

字体设计进化论

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Jingdong book

字体设计进化论

Name: 字体设计进化论
Brand: Jingdong book
SKU: 3108000431
Price: 46.25 USD
Availability: OutOfStock

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这是一位“较汁”的作者极其用心写的一本字体设计书。柏坤有着典型的设计师强迫症，他为了得到想要的图书效果，从正文到封面，从字形设计、字体选择、字号大小、字间距离到颜色、用纸、手感等关于图书的一切细节都细细“盘问”，生怕我做“错”了哪一点。对于这样的设计师我知道在他眼中永远都不会有所谓的“完美”，因为他拥有不断追求细节和“进化”的能力。这本书只是代表了他现阶段能给予读者的好的东西，希望读者朋友能体会到他的用心。

Content Description

《字体设计进化论》第1章和第2章从基础的字体设计原则入手，对字体创作流程、字体创意来源、字体结构、笔画以及分类等逐一进行讲解，用简单的语言和图例引领读者了解字体设计的理论知识；第3章剖析了字体设计的方法与典型字体的设计思路，将理论与实际操作相结合，帮助读者理解并掌握基本的字体设计方法与技巧；第4章精选了典型的商业字体设计案例，对创作构思、草图提炼和方案执行等进行全面解析，此外，还列举了大量的创意字体设计案例，进一步帮助读者开拓设计思路，提升设计手法；第5章将作者日常积累的字体设计作品加以整理，风格多样、有趣，希望能够激发出读者的创作灵感。
《字体设计进化论》是关于字体设计的参考教程。无论是初学者、字体设计爱好者，还是平面设计师，这本书都尤为适合。

Author Description

刘柏坤，站酷推荐设计师，站酷高人气设计师（超过127万人气）。现从事设计相关工作，对字体设计尤为喜爱，通过工作的积累和平日练习，创作出形式风格多样的字体设计作品，在站酷网分享的“字体设计进化论”设计文章得到了众多站酷设计师和字体设计爱好者的支持。

Comments

和柏坤认识是在2014年夏天济南站的站酷网8周年聚会上。在认识柏坤之前，我也曾在网上看到过他不少的字体作品，他的设计作品充满灵性与活力，也处处流露着各种小情绪和小乐趣，让人心动，也让人欣喜。
尤其是在近这一年多的时间里，柏坤的设计给我们带来了更多惊喜。而现在用心分享本书的每一页，无疑会给大家带来真实而有效的设计帮助。愿读到此书的朋友，能够与字体设计结缘，也能体味到字体的乐趣与精彩。
——刘兵克

在这本书中，柏坤无私地分享了他对字体设计的理解以及设计思路，教学内容详细、全面而且又接地气。正如他所言，无论你是初学者还是老道的平面设计师，都十分适合啃咬本书当中关于字体设计的精神食粮。
——站酷推荐设计师慕歌

看到这本书时，我不禁感慨，中国汉字文化博大精深，变化多样而又规制严谨，对于字体设计者的要求甚高，因而对于设计若没有一定系统而且又科学的学习，想成为一个合格的字体设计者则需要极长的时间，而柏坤这本书的意义正在于此。
——巨人网络高级网站编辑王晖

字体设计有时候是种情绪，坚持就是对自己的一种修炼，字体的进化论，也是对自己的一种进化，加油！
——阿里巴巴蚂蚁金服品牌设计中心高级视觉设计师奚郁浩

字体设计是设计师必修的课程之一，作者将自己工作中的经验详细地分化出来，每一组字体的讲解和细节内容的搭配都非常合理。作者用这种方式表达着对设计的初衷和对字体的热爱，如果你也喜欢字体，喜欢制作与钻研，那就一同沉迷其中吧！
——MICU设计创始人王铎

我抱着很大的兴趣看完了全书，也深深感受到了笔者对设计的热爱，里面很多案例都是对生活的“重新诠释”，以生活中的小事为出发点进行创作确实是一个不错的方法。本书中除了作者对个人日常练习作品的讲解和分析以外，还对商业案例进行了剖析，对初学者来说，无疑是一本不错的书籍，我推荐给大家。
——《创字录》作者／京东视觉设计师吴剑

汉字之美，醉了无数人。对于今天的我们而言，字的那些美，都停留在过往历史中书法大师的墨宝上。今天的我们，在无止境地寻求那些浮夸的欲望中迷失了自己，忘记了它的美，那些字、那些美还在原地等着我们的回归，幸好总有一些“刘柏坤”们，默默却坚定地寻觅我们生命的本源，去创造它的时代美。
——CDBC·中国设计品牌中心田边汉

我们同样对字体设计十分狂热，一路前行，互相鼓励，见证了进步与成长，如今刘兄已经有了自己对字体设计的感悟与风格，相信这本书会给更多热爱字体设计的伙伴们带来帮助，后祝刘兄的书大卖，勿忘初心！
——北京渡视觉创始人/字体联盟发起者/站酷/LOFTER推荐设计师谷龙

Catalogue

第1章字体设计那些事/ 07
1.1 聊聊字体设计/ 08
1.2 字体设计原则/ 09
1.2.1 识别性/ 09
1.2.2 艺术性/ 10
1.2.3 统一性/ 11
1.2.4 适用性/ 12
1.3 字体设计基本流程/ 13
1.4 字体设计创意来源/ 15
第2章字体设计基础/ 17
2.1 解析字体/ 18
2.1.1 字形/ 18
2.1.2 笔画/ 18
2.1.3 结构/ 20
2.1.4 重心/ 21
2.2 字体设计样式分类/ 22
2.2.1 经典常规型/ 22
2.2.2 几何线趣型/ 23
2.2.3 圆润可爱型/ 24
2.2.4 手绘趣味型/ 25
2.2.5 飘逸卷线型/ 26
2.2.6 自由涂鸦型/ 27
2.2.7 创意装饰型/ 28
第3章字体设计进化篇/ 29
3.1 字体设计进化法/ 30
3.1.1 块面组合法/ 30
3.1.2 线段连接法/ 31
3.1.3 手绘描摹法/ 32
3.1.4 字库改造法/ 34
3.1.5 西文借用法/ 35
3.2 典型字体进化论/ 37
3.2.1 Q糖字体进化论/ 37
3.2.2 毛笔字体进化论/ 39
3.2.3 木纹字体进化论/ 42
3.2.4 任性字体进化论/ 44
3.2.5 线趣字体进化论/ 47
3.2.6 卷线字体进化论/ 51
第4章字体形变论/ 57
4.1 商业字体设计分析/ 58
4.1.1 甯/ 58
4.1.2 美羊美味/ 64
4.1.3 天下蛋仓/ 68
4.1.4 小城故事/ 71
4.1.5 造型艺术/ 76
4.1.6 榴皇叔/ 81
4.1.7 悦客食府/ 86
4.2 创意字体设计分析/ 92
4.2.1 城市印象/ 92
4.2.2 文字魔力/ 96
4.2.3 理想的下午/ 100
4.2.4 争冠日/ 103
4.2.5 卓尔小路/ 107
4.2.6 留声机/ 110
4.2.7 时间慢行/ 113
4.2.8 花样年华/ 118
4.2.9 鲜奶屋/ 122
4.2.10 时间向左/ 125
4.2.11 危险地带/ 130
4.2.12 菜鸟/ 133
4.2.13 清风颂/ 136
4.2.14 乐享无限/ 139
4.2.15 迷航/ 142
4.2.16 阳光哈达/ 145
4.2.17 山间行走/ 148
4.2.18 街头篮球SHOW / 152
4.2.19 在路上/ 157
4.2.20 极至的简单/ 160
4.2.21 生活刻痕/ 162
4.2.22 云端/ 166
4.2.23 花之语/ 169
4.2.24 童真/ 172
4.2.25 东京时速/ 175
4.2.26 极限挑战/ 179
4.2.27 课余生活/ 182
4.2.28 益珍堂/ 184
4.2.29 异度空间/ 188
第5章字约/ 191
字选集/ 192
写写歌/ 203
诗四首/ 211

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