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Jingdong book

美国视觉设计学院从书·设计元素:平面设计样式

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美国视觉设计学院从书·设计元素:平面设计样式

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《美国视觉设计学院从书·设计元素:平面设计样式》内容丰富、专业性强的进修课程——教授平面设计基础原理及技巧,何时、为何要质疑本书的内容?——教你打破成规的**方式,给平面设计师的20条黄金提示——帮助你完成优秀的设计。



Content Description

平面设计师的工作,是让需要传达的信息实现视觉转换,变得井然有序形象生动,从而实现信息的有效传达。对于平面设计师而言,若想成功,就必须具备正确的专业知识、技能和敏锐的直觉。
《美国视觉设计学院从书·设计元素:平面设计样式》清晰地阐述了平面设计的诸多原理,如版式设计、字体设计、色彩应用、空间处理、图像选用等,以及如何将这些设计元素整合起来的方法,帮助设计师掌握优秀平面设计的基础技巧。书中收录了国外几百幅精彩的设计作品,附有精辟的点评,能够点亮设计师的灵感火花,是平面设计师掌握专业知识、提升设计技巧的指导用书。

Catalogue

前言
平面设计的含义
导论
好设计的20条金律
第一章
造型和空间
造型与空间
造型的分类
空间的填充
构成的方法
意义的生成

第二章
色彩基础
色彩识别
色彩的相互影响
色彩体系
情感与信息

第三章
选择和使用字体
结构与视觉效果
风格的问题
文字的构成
肌理与空间
作为信息的字体
色彩如何改变字体

第四章
图像世界
真实,非真实,另类
媒介与手段
表现的方式
内容与理念

第五章
整合一切
视觉逻辑编排
建构页面秩序
直觉的编排方式
组合字体与图像
排版系统

附录
最佳的设计选择
给职业设计师的20条提示
附录
麻烦缠身
何时质疑本书的内容?为何要质疑本书的内容?
图片提供者
鸣谢
关于作者

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Brand Jingdong book
Brand Origin China

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