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Jingdong book

美国视觉设计学院用书:平面设计中的绘画、构成、色彩与空间样式

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美国视觉设计学院用书:平面设计中的绘画、构成、色彩与空间样式

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《美国视觉设计学院用书:平面设计中的绘画、构成、色彩与空间样式》是一本对平面设计师实用绘画技法全解析的图书。绘画是设计师用来探索视觉化思维、把思想转化成现实交流的概念化过程,本着这一理念,本书各章循序渐进地把读者从学理的学习领向具体的解决方案。“发现”这一章介绍了一些普遍性的视觉原理,如形状语言、布局、正负形构图与变化节奏、空间的利用以及色彩等,以帮助读者发现画面感强的事物并将其视觉化,还阐述了设计传播语境下绘画的叙事性和概念化。“过程”这个章节概述了在创作过程中需要用到的典型的绘画方法以及与数码绘图、印刷制作、绘图与其他图像结合等相关的一些问题。每一种方法的介绍都附有对一个个商业化项目案例始末的分析。“创意”章节别出心裁地激励读者通过由简入深的亲手操练,从最基本的技能训练到复杂的概念化,挖掘自身潜力,开发新的创意领地。每个阶段的练习建议能帮助读者将学到的新技巧立即应用到实际项目中。“作品”一章展示了大量世界各地设计师和设计室的真实项目。这些作品充分显示了那些视觉效果独特的手绘图像的魔力,能为印刷品、环境设计和互动式传播等渠道提供夺人眼球、让人难忘的有效设计方案。

Content Description

《美国视觉设计学院用书:平面设计中的绘画、构成、色彩与空间样式》对于想要把绘画作为一种创意工具的各级设计学生和从业人员而言都是一本全面的必备参考书。本书作者、设计师蒂莫西·萨马拉为读者呈现了一幅广阔而包罗万象的绘画图景,包括图像化再现、图标标志设计、地图及图表制作、图形转译、非图像抽象化、字体设计、拼贴以及排版,能帮助读者把绘画纳入他们的设计语言中。

Author Description

蒂莫西·萨马拉,以纽约为主战场的平面设计大师、教育家、作家,出身于艺术世家,幼时即开始绘画。他有极好的绘画天赋,青少年时期父母又极力鼓励,再加上其父摄影工作室的几位艺术总监的影响,他最终选择在费城的艺术大学学习平面设计,获学校董事会奖学金,于1990年毕业。他长达20年的职业生涯主要侧重视觉识别和品牌推广、视觉传媒设计和字体设计。2000年以来,他的时间一半用来从事专业实践,一半用在学术研究,在视觉艺术学院、帕森斯设计学院、纽约州立大学帕切斯学院、纽约大学、艺术大学以及流行设计学院任教,是人所景仰的教员。至今已著书八部,全部由罗克波特出版集团出版,被译成十种语言,被世界各地的学生和设计从业人员广泛使用。萨马拉与有十二年合作的搭档住在纽约的布鲁克林。

Catalogue

绘画随想

设计文化、教育及实践

发现

平面设计中的绘画范畴

成功绘画的普遍原理

信息与隐喻:用绘画叙事

过程

追求:构思与成果

从铅笔到鼠标及其他:绘画与其他图像制作及

产品的结合

设计实例

创意

初始阶段:工具与准备工作

实战

作品

Specifications

Brand Jingdong book
Brand Origin China

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