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Jingdong book

构图、排版、色彩原理与印刷、网络应用（英国艺术与设计学院用书）

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Jingdong book

构图、排版、色彩原理与印刷、网络应用（英国艺术与设计学院用书）

Name: 构图、排版、色彩原理与印刷、网络应用（英国艺术与设计学院用书）
Brand: Jingdong book
SKU: 3108007831
Price: 39.31 USD
Availability: OutOfStock

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Editer Recommend

本书为平面设计提供实际而有效的建议——从理解基础知识，形成最初构想，直到成功完成设计作品。书中所举实例取自所有媒体——杂志、图书、报纸、数字媒体、网页以及公司的品牌标志等。每课后还附有学生练习和辅导，以及实际工作中的平面设计概况。

Content Description

本书是印刷和数字媒体等平面设计相关从业者的基础课程。为平面设计各方面提供实际可行的建议，包括理解基础知识到形成新颖的理念，以及创作出成功的设计作品。书中所用例子是从媒体杂志、书籍、报纸、数字媒体、网站和公司品牌标识中选取的。书中为读者穿插大量练习题和学习指南，以及现实生活中的平面设计理念。修订后的第五版包含了如何使设计适应数字成像技术、动态影像以及网站和小屏幕应用等项目。

Author Description

戴维?达布纳任教于著名的伦敦印刷学院。

桑德拉?斯图尔特担任德雷塞尔大学媒体艺术与设计学院的副院长。

艾瑞克?赞波尔是美国费城的平面设计师，也是德雷塞尔大学的讲师。

Catalogue

前言
上篇：平面设计原理
第一章研究和理念
第一节研究基本要求
第二节线性推理和横向思维
第三节探索性绘画
第四节构思视觉化
第五节图像和文本理论
第六节受众、市场和理念
第七节时间表、组织与终稿
第一章：练习题
第二章构图原理
第一节构图基础
第二节图形和空间
第三节对称和非对称
第四节版面设计的基本原理
第五节版面样式
第六节节奏和对比
第七节大小和版式
第八节标志和扩展系统
第九节摄影与插图
第二章：练习题
第三章排版基本原理
第一节排版及其意义
第二节字体解剖
第三节字体的理解和选用
第四节空格
第五节可读性与易读性
第六节排版重点和层次结构
第七节排版线条／文字加框与装饰
第八节文本的图像化
第三章：练习题
第四章色彩基础知识
第一节色彩术语
第二节色彩易读性、对比度与和谐
第三节色彩联想
第四节色彩即信息
第四章：练习题

下篇：实践篇
第五章工具与技术
第一节摄影基础知识与图像采集
第二节版面组合程序
第三节 Photoshop软件
第四节 Illustrator软件
第五节 Flash与After Effects
第五章：练习题
第六章印刷制作与演示
第一节准备印刷文件
第二节创建令人信服的演示
第三节纸张及其加工
第四节印刷色彩
第五节印刷媒体
第六节数字印刷
第七节修正彩色样张与印刷检查
第六章：练习题
第七章网页与互动
第一节项目开发过程综述
第二节项目结构
第三节网络工具
第四节初步协商
第五节信息架构
第六节流程图与线框结构图
第七节网页布局的共同元素
第八节网页设计
第九节移动应用设计
第十节内容管理系统
第十一节横幅广告设计
第十二节搜索引擎优化（SEO）
第十三节在线个人文件夹
第七章：练习题
第八章专业之路与团队合作
资料
术语表
参考文献
网络资源
索引
图片版权／作者致谢

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