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设计心理学套装

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诺曼被美国《商业周刊》评为全球影响力设计师之一!

英文版销售25万册,授权全球15种语言版本!

被雅虎首席执行官马里萨·迈耶评为“能改变世界的商业思维书籍”!

设计学知名力作,设计师必读经典!

柳冠中 周鸿祎 胡晓 联合推荐!

Content Description

《设计心理学1:日常的设计》:

如果在旅馆里弄不清楚怎么开水龙头,或者面对不熟悉的炉灶或电灯开关时,即使再聪明的人也会手足无措。唐纳德A诺曼大胆地指出,不是你太笨,而是物品的设计没有考虑到用户的需求和心理。虽然拙劣的设计俯拾即是,但是设计出易于理解、方便使用、令人愉悦的产品并不困难。《设计心理学》增订版对好设计具有强大的作用,不断提醒我们为什么有些产品能满足用户的需求,而有一些产品却让用户非常受挫。

诺曼博士在《设计心理学》增订版里,始终强调以人为本的设计哲学,将认知心理学和行为学等多学科的方法导入到设计之中。不仅着重于反思设计过程中出现的问题给用户带来的困扰,更着重于解决问题,用这些基本原则帮助设计师找到真正的问题,及其解决之道。一方面诺曼博士从多个角度分析,更新了大量的案例提醒设计师关注,并找到人们的真正需求;另一方面诺曼也试图将大众转变为优秀的观察者,不仅能观察到糟糕的设计,也慢慢学会欣赏优秀的设计。将优秀的设计原则与优秀的观察能力结合起来是非常强大的工具。

在《设计心理学》增订版里,诺曼博士增添了超过一半的内容,每章内容都有不同程度的修订和补充。特别是增加了两个全新的章节,即第六章“设计思维”和第七章“在商业世界里的设计”。在这两个章节里,诺曼博士从两个角度讨论了以人为本的设计、诺曼法则、设计面临的挑战、颠覆式创新与渐进式创新的优劣以及设计的未来。诺曼还在个人主页开设了Mooc课程,邀请业内专家逐章讲解本书内容。

《设计心理学2:与复杂共处》:

在本书中,诺曼博士探讨了为什么我们的生活需要复杂,而不是简单,而设计促成了复杂生活的实现。作者以清晰而又轻松的行文,为读者讲解了为什么我们渴望的不是简单。当物品的设计是可以被理解的、易于管理的、令人愉悦的,在适度的情况下,在适合的时间里,我们渴望的是复杂。实际上,通过基于良好沟通的设计,复杂可以被管理近而生产出实用的产品,形成理想的、以人为中心的设计。

诺曼博士告诉我们,只有我们着眼于自然中的、现实中的以及在日常生活中整个人类活动的全景,才能观察到在真实、自然环境中做实际工作的真实的人。最终,《设计心理学2:与复杂共处》是一个人的宣言,即希望通过设计获得一个更美好的世界。

《设计心理学3:情感化设计》:

为了解释情感因素在设计领域扮演的角色,本书详细探讨情感元素的三个不同层面:包含本能的( 产品的外观式样与质感)、行为的( 产品的功能)和反思的( 个人的感受与想法),并提出因应不同层面的设计原则;对目前越来越重视客制化与互动设计的服务产业来说,情感设计将是未来发展的关键。

在诺曼博士的畅销书《设计心理学1 :日常的设计》中说明了:为什么生活用品不应该让人困惑、恼怒,还有沮丧;《设计心理学3 :情感化设计》则解释了为什么它们也必须迷人、赏心悦目,以及充满乐趣。

《设计心理学4:未来设计》:

本书是唐纳德·A·诺曼继《设计心理学1:日常的设计》、《设计心理学2 :与复杂共处》和《设计心理学3 :情感化设计》之后的又一力作。

本书讲述了未来的产品设计,重点在于在人机交互方面的设计。书中对未来产品设计中可能面临的问题进行了多角度的分析,并探讨了解决方法和指导原则。从“话唠”GPS系统到“坏脾气”的冰箱,诺曼博士用诙谐的语言和生动的案例,大胆预测了未来产品的发展趋势,并总结了未来产品设计的六大法则。本书可以启发到人们用一种全新的视角看设计,并揭示了在未来设计中设计师应该坚持的方向和原则。

本书不仅适合专业领域的设计师阅读,同样也适合对未来产品设计的发展趋势有兴趣了解的非专业人士阅读。

Author Description

唐纳德· A · 诺曼,被美国《商业周刊》评为全球具影响力设计师之一。他兼具教授、企业高级主管与顾问、主讲人、书籍和专栏作者等身份,有着工程学与认知心理学的背景,将多种学科的知识引入到设计领域,对我们重新理解设计过程中每个环节的作用,精准把握并实践以人为本的设计有着重要的贡献。

诺曼是国际知名的心理学家与当代认知心理学应用先驱,也是美国国家艺术与科学院院士,美国计算机学会(ACM)、美国心理学会(APA)、认知科学学会会员,并于2006年获颁富兰克林奖章( Benjamin Franklin Medal)。

诺曼博士的著作包括《设计心理学1 :日常的设计》《设计心理学2 :与复杂共处》《设计心理学3 :情感化设计》和《设计心理学4 :未来设计》等。

Comments

今天,中国处于设计行业的前沿,设计行业蒸蒸日上。这对每个人来说都是很激动人心的时侯,无论是产品部门还是服务部门的人。而专业人才也是全球化的,因此每个人在世界各地都可能有自己的朋友和同事,产品也可以跨全球进行设计和研发。因此,对于本书能够在中国出版,我感到非常高兴。我们面临的挑战很大,我们必须团结合作才能战胜挑战,达成目标。

--唐纳德· A· 诺曼_Donald A. Norman


当金融危机到来的时候,当价格优势逐渐消失的时候,当企业和各级政府朝着创新和价值痛苦转型的时候,本书的学习更显得尤为重要。正确理解诺曼博士的思想,正确理解"共同的立场"之于产品创新的重要性,对于我们从"Made in China"走向"Designed in China"将大有裨益。

--湖南大学设计艺术学院院长、教授

中国工业设计协会副理事长

何人可


我们应该承认本书的书名有些"歧义"。表面上看起来,本书是一本对现代和未来技术发展的详尽描述,但实际上它是一本严谨的、参考分析性的书籍,非常适合作为大学自动化课程的介绍。

--美国航空航天局( NASA )Ames 研究中心

高级显示和空间感知实验室研究员

史蒂芬· R· 埃利斯_Stephen R.Ellis


诺曼用他富有睿智的幽默,迷人的风度以及贴地气的话题和实例,保证让每一个开过车的司机,使用微波炉的主妇,或者任何在冰箱里寻宝的人都能找到同感。

--达拉斯晨报


这是一部睿智和实用的作品。每个阅读过此书的读者都会认为诺曼迈出了精彩的一步。

--BBC 福克斯杂志


诺曼博士准确地抓住了" 智能"产品的发展趋势,同时探讨了有关"智能"产品让人满意或抓狂的关键案例。

--泰晤士报高等教育


Book Abstract

今天,中国处于设计行业的前沿,设计行业蒸蒸日上。这对每个人来说都是很激动人心的时侯,无论是产品部门还是服务部门的人。而专业人才也是全球化的,因此每个人在世界各地都可能有自己的朋友和同事,产品也可以跨全球进行设计和研发。因此,对于本书能够在中国出版,我感到非常高兴。我们面临的挑战很大,我们必须团结合作才能战胜挑战,达成目标。

--唐纳德· A· 诺曼_Donald A. Norman

当金融危机到来的时候,当价格优势逐渐消失的时候,当企业和各级政府朝着创新和价值痛苦转型的时候,本书的学习更显得尤为重要。正确理解诺曼博士的思想,正确理解"共同的立场"之于产品创新的重要性,对于我们从"Made in China"走向"Designed in China"将大有裨益。

--湖南大学设计艺术学院院长、教授

中国工业设计协会副理事长

何人可

我们应该承认本书的书名有些"歧义"。表面上看起来,本书是一本对现代和未来技术发展的详尽描述,但实际上它是一本严谨的、参考分析性的书籍,非常适合作为大学自动化课程的介绍。

--美国航空航天局( NASA )Ames 研究中心

高级显示和空间感知实验室研究员

史蒂芬· R· 埃利斯_Stephen R.Ellis

诺曼用他富有睿智的幽默,迷人的风度以及贴地气的话题和实例,保证让每一个开过车的司机,使用微波炉的主妇,或者任何在冰箱里寻宝的人都能找到同感。

--达拉斯晨报

这是一部睿智和实用的作品。每个阅读过此书的读者都会认为诺曼迈出了精彩的一步。

--BBC 福克斯杂志

诺曼博士准确地抓住了" 智能"产品的发展趋势,同时探讨了有关"智能"产品让人满意或抓狂的关键案例。

--泰晤士报高等教育

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