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Jingdong book

配色设计原理

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配色设计原理

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怕配色理论枯燥冗长么?怕技巧方法不够实用么?《配色设计原理》保证让您学到实用而又系统的配色知识!清晰易懂、有效果的设计方法;倾听资深设计师传授宝贵经验;具体的技巧让您的配色能力快速提高!日本设计师倾囊相授配色实用理论!

Content Description

怕配色理论枯燥冗长么?怕技巧方法不够实用么?《配色设计原理》保证让您学到实用而又系统的配色知识!《配色设计原理》通过简明易懂的示例作品,逐条讲解了绝对不可背离的配色理论;将具体的设计案例进行修改前后的对比,分析了如何才能使配色更具效果和表现力;根据希望达到的不同表现效果和目的,展现了设计师必须要了解的配色技巧;介绍了在理论无法适用时应对的配色设计方法;讲解了基本的色彩知识和易用的PhotoShop技法;刊载了日本目前活跃、专业的设计师的主题性访谈。

Catalogue

第1章 决定整体配色的理论
看着完成后的作品总觉得有些奇怪!?
根据理论修改之后!
专访SpecialInterview
冈本一宣
决定整体配色的理论说明
带有暖意的活跃印象
寒冷、阴暗的同时体现镇静感和清凉感的色彩
感受成人的色彩和儿童的色彩
传递国家、地域和文化印象的配色
传递华丽、快乐印象的配色
传递沉着、安逸印象的配色
传递流行、繁华印象的配色
传递清新、爽快印象的配色
传递高档感和价廉感的配色
在配色方面具有吸引力的杂志·广告传单!
DESlGN GALLERY
理论不适用时的应对方法

第2章 选择基本色的理论
看着完成后的作品总觉得有些奇怪!?
根据理论修改之后!
专访Special Interview
弘中克典
选择基本色的理论说明
与行业特点相匹配的色彩选择
使食物显得美味诱人的配色
男性青睐的色彩选择
女性青睐的色彩选择
与季节对应的色彩选择
体现都市氛围的色彩选择
体现自然氛围的色彩选择
表现健康形象的色彩选择
在基本色选择方面具有吸引力的杂志!
DESIGN GALLERY
理论不适用时的应对方法

第3章 版面出现多种色彩时的配色理论
看着完成后的作品总觉得有些奇怪!?
根据理论修改之后!
专访Special Interview
古平正义
版面出现多种色彩时的配色理论说明
由相同或相近色相构成的具有统一性的配色
由互补或对比色相构成的具有变化性的配色
调整配色色调,为创作添加表情
左右整体页面风格的背景色选择
表现强烈视觉冲击效果的同类色的配色
通过文字配色表现多彩表情
通过选择不同的基本色,变换杂志版面的效果
在多色配色方面具有吸引力的杂志·广告传单!
DESIGN GALLERY
理论不适用时的应对方法

第4章 登载写真的杂志
版面的配色理论
看着完成后的作品总觉得有些奇怪!?
根据理论修改之后!
专访Special Interview
久住欣也
登载写真的杂志版面的配色理论说明
搭配写真的基本色选择方法
为充分展现写真素材而综合运用各种色彩①
为充分展现写真素材而综合运用各种色彩②
黑白写真的色彩运用
写真画面中文字色彩的选择方法
在写真配色方面具有吸引力的杂志·广告传单!
DESIGN GALLERY
理论不适用时的应对方法

第5章 双色选择理论
看着完成后的作品总觉得有些奇怪!?
根据理论修改之后!
专访Special Interview
Yurio Seki
双色选择的理论说明
用双色表现四色写真的色彩
有针对性地运用双色
通过双色印刷展现独特的视觉效果
运用双色印刷配色,增强视觉冲击效果
体现视觉冲击力的双色印刷配色
双色印刷的色彩选择系列
在双色配色方面具有吸引力的杂志·广告传单!
DESlGN GALLERY
理论不适用时的应对方法

相关资料
色彩的相关知识
由色彩唤起的印象
通过配色营造不同的感觉
配色的提示
利用Photoshop CS3进行双色印刷
的数据制作
不同色调的色彩测试图
关于文字可读性的色彩测试图
相关的信息网页

Book Abstract

效果,就要使色彩尽量丰满,扩充色相的范围。
实际上,即使在色相差异没有红、蓝、黄三原色那样明显的情况下,色彩也是可以进行分类的。设计师、绘图人员以及任何心思细密的人都可以在这一点上区分色彩的使用方法。
总之,扩充色相的范围,充分展现12种色相的设计方法,可以使设计作品具有丰富的表现效果。——最近的流行设计似乎是将色彩数量控制在最少的范围内。
是的,这样的设计作品总会让人感觉温度比较低。与此相关的是,我发现最近15年来,蓝色被越来越多的人所感知。在计算机等数字世界中,蓝色是非常有吸引力的色彩。因此,大家对蓝色比较认同。这种倾向还在继续,但最近也正在发出一些新变化。这种对色彩的感觉是与时代、社会的景气程度密切相关的。——这么说,根据时代不同,大众喜爱的色彩也在不断变化。
尽管不同的时代人们对色彩的认识会有所变化,但运用原色搭配其他色彩的方法仍然是最易打动读者的组合搭配。色彩越素雅,所形成的视觉冲击效果就越弱。
喜欢素雅的色彩还是时尚的风格,这与个人的文化程度与心灵修养是密不可分的。在尽可能面向大多数人传递一种信息、营造一种印象时,通过明了化的原色、互补色等配色方案可以提高信息传递的速度。
从这个角度来讲,很多人会认为淡雅的色彩是“美”的。这并不矛盾,虽然画面失去了原色的力感,但增加了凝炼与素雅。——那么。冈本先生您认为什么样的色彩才是美的呢?
这是一个经常被问到的问题。即使是浑浊的色彩,通过不同的组合搭配也可以给人熠熠生辉的印象。因此,所有的色彩都是美丽的。我认为,根据不同的方法,所有的色彩都可以被表现得很美。我经常会选择富于变化和节奏感的配色。
……

Introduction

一般情况下,我们都是通过视觉获取各种信息,其中色彩是十分重要的信息之一。除了形态、大小之外,我们经常还会通过色彩来对事物的状态、情形和感觉做出判断。色彩被誉为是一种可以激发情感、刺激感官的元素。
因此,在设计工作中色彩是非常重要的元素,是针对目标群体的性别、年龄、兴趣爱好来制作更传神的广告、杂志封面时不容忽视的要素。色彩信息传递的速度是非常快的,在进入眼球的瞬间即可在人的头脑中形成一种印象。所以,可以毫不夸张地讲,不同的色彩搭配足以左右设计本身的效果和表现力。
本书并非单纯地指导读者如何选择颜色,而是针对那些有既定目标的设计方案,分析如何才能使配色更具效果和表现力。面对旨在使设计方案更具视觉效果的各位同仁,衷心希望本书能够对你们有所帮助。

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Brand Jingdong book
Brand Origin China

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