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Jingdong book

配色设计从入门到精通

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配色设计从入门到精通

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《配色设计从入门到精通》内容规划出基础篇和主题篇两大部分,集中探讨了配色设计的基础和关键问题。通过对配色设计在不同领域的应用,详细分析了"好设计"的共性规律和设计技巧。
《配色设计从入门到精通》从实用、简便、易于操作的角度出发,除了对理论知识系统的讲解,还通过对大量有针对性的图例进行不同角度的分析,点评案例的优劣之处,将设计方法直观地呈现在读者眼前,让读者一看就懂、一学就会、一点就通,轻松做出完美的配色设计作品。
Content Description

《配色设计从入门到精通》分为两篇,共十个章节。第一篇从配色设计的基础原理开始,通过色彩的基本原理、基本配色模式、增强配色效果的方法以及色彩的印象表现,逐步深入地讲解配色设计的理论基础和基本方法;第二篇是案例实战演练,通过广告、网页、插画、产品、服装、家居等不同领域的配色案例,Step by Step的图解,详解优秀配色案例的诞生过程,使读者在欣赏的同时也能提高自己的审美和设计能力,达到从入门到精通的最终目的。
Author Description

ArtTone视觉研究中心,以色彩研究为核心,汇集国内优秀作者,致力于色彩设计和教育出版体系的研究,是集色彩设计、选题开发、书籍写作于一体的综合性色彩研究机构。中国青年出版社与ArtTone视觉研究中心合作推出了一系列畅销书,其内容涉及平面设计、广告设计、服装设计、版式设计等诸多领域。其中,《配色宝典》系列自出版以来长期畅销,在设计领域和广大读者中赢得了良好口碑;《色彩美人--服饰配色全攻略》、《POP设计从入门到精通》、《配色实战灵感之源(上、下)》等,也广受读者欢迎和喜爱。
Catalogue

PART 01 基础篇
Chapter 01 色彩理论
01 配色设计的目的及意义
02 色彩的错视现象
03 色彩的意象


Chapter 02基本配色模式
01 融合型的配色方式
02 对比色的配色方式
03 准确表达情感与心理的配色


Chapter03增强配色效果的快捷方法
01 增强配色节奏
02 明确色彩层次
03 综合应用多种视觉元素


Chapter 04色彩印象的表现
01 自然色彩
02 生活色彩
03 艺术色彩
PART 02主题篇
……
Chapter05广告配色设计

Chapter06网页配色设计
Chapter07插画配色设计
Chapter08产品配色设计
Chapter09服装配色设计
Chapter10家居配色设计

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Brand Jingdong book
Brand Origin China

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