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Jingdong book

商战自有正道

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商战自有正道

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《商战自有正道》提出了产能过剩即供应过度是导致价格战的根本原因,通过简单买卖游戏演示了价格战的产生原因及严重后果,分析了在各种竞争环境下企业所作决策的动机。针对产能过剩这个动因,作者提出了一系列避免价格战的行之有效的方法,如物以稀为贵原则、差异定位原则、差别定价原则等。同时还介绍了大量商业竞争的战略战术,并辅以中肯、客观的分析和评价,不仅启发了思维、开拓了视野,更具有广泛的借鉴意义。作为一本优秀的?理读物读者不仅能从书中得到许多可以指导、改善经营的原则,而且还能从中学会以正确的经济思维来分析、解决经济问题。通过阅读《商战自有正道》,读者可以有意识地遵循经济管理的原则和逻辑,从而避免决策的随意性,减少决策的失误。《商战自有正道》也可作为MBA、EMBA的教材。
Catalogue

01 价格战在中国为什么硝烟不散
02 走出价格战怪圈
03 音乐椅子的启示
04 距离产生价值
05 认钱又认人
06 竞争和垄断交替中的角逐
07 什么驱动了瘫痪的卡车
08 与狼共舞还是灭此朝食

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Brand Jingdong book
Brand Origin China

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Jingdong book