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Jingdong book

微观经济学

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Books Economy Economic Theory

Jingdong book

微观经济学

Name: 微观经济学
Brand: Jingdong book
SKU: 3110126881
Price: 19.86 USD
Availability: OutOfStock

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自改革开放以来，中国经济得到了长足的发展，与此相应，经济学教育也日益显得重要。在经济学教科书已经汗牛充栋的今天，编者仍感觉有必要编写一本书，参与进来。这是因为，编者觉得任何一本教科书，既要全面系统地介绍微观经济学的基本理论和方法，还要能为不同层次的学生所接受，同时能够适应教学改革的需求。由于《微观经济学》是按照一个学期的教学计划安排的，一方面尽量把庞杂的微观经济理论写得精炼一些，详尽阐述传统的已经成熟的理论。为了适应教学的要求，还弱化了一般均衡理论，对于经济学的前沿理论也只作些简单介绍。另一方面，为了能够写得深入浅出、通俗易懂，书中使用了大量的案例和例题。案例有利于培养学生的学习兴趣，例题有助于学生迅速掌握基本原理和方法，这也是《微观经济学》最大的特色。不过，《微观经济学》并不顾忌对数学的使用。在教学中，编者注意到，有时使用文字和图形能使学生更容易接受，有时运用数学讲解，学生更容易接受。因此，编者对数学的处理采用了学生导向的方式。当然，编者也安排了大量的课后习题，供有能力的学生课后练习。

Catalogue

第一章导论
第一节经济学的基本概念
第二节经济学的基本假设和研究方法
第三节微观经济学引论
第二章供给、需求和市场机制
第一节供给与需求的市场力量
第二节弹性及其应用
第三节供求规律与政府政策
第三章消费者行为与市场需求
第一节消费者行为
第二节从个人需求到市场需求
第三节不确定状况下的消费选择
第四章生产、成本和企业决策
第一节企业组织一
第二节生产和生产函数
第三节成本、收益与利润
第五章市场结构与竞争策略
第一节完全竞争
第二节完全垄断
第三节垄断竞争
第四节寡头垄断
第五节博弈论和竞争策略
第六章生产要素定价与收入分配
第一节收入的决定
第二节工资的决定
第三节租金、利息和利润
第四节收入分配
第五节一般均衡和福利经济学
第七章市场失灵及其校正
第一节垄断
第二节外部性
第三节公共物品
第四节不对称信息
附录
参考文献

Book Abstract

第一章导论
人类社会的发展离不开经济生活，尤其是改革开放的今天，经济生活已经成为社会生活中最重要的一部分。经济学也相应地成为社会科学中最令人瞩目、最受人尊敬的学科之一。经济学有自己与众不同的特点，在本章中，编者将从经济学的基本概念开始，介绍经济学的一些预备知识和基本方法，第一节讨论经济学的基本概念，第二节探讨经济学的基本假设和研究方法，最后介绍本书的主体——微观经济学。
第一节经济学的基本概念
一、稀缺性、选择与经济学
什么是经济学？简单地讲，就是研究在资源稀缺条件下人们选择行为的理论。更明确地说，经济学是研究个人、企业、政府以及其他组织如何在社会内进行选择，以及这些选择如何决定社会稀缺资源使用的科学。
乍一听，很多学生会辩解道，在现代社会，这一学科已经与我们生活的环境没有太大关系，因为物质稀缺已经是我们父辈记忆中五六十年代的事情了。显然，这种对资源稀缺的狭义理解不完全正确。
1975年，比尔？盖茨从哈佛大学退学，创立了微软，如今，比尔？盖茨已经成为世界首富，他的个人财产在2004年已经高达500亿美元，相当于像秘鲁这样中等收入国家全年的国内生产总值。因此，有一个笑话讲的是，如果在大街上行走的比尔？盖茨看到地面上有一张百元大钞，他是否应该弯腰去捡？答案是不应该。并不是说百元大钞对比尔？盖茨不重要，而是比尔？盖茨的时间更宝贵，弯腰的那一刹那，他所能创造的财富远高于一百美元。希腊船王亚里士多德？欧纳西斯去世时，他的身价高达几十亿美元，几乎可以购买世界上一切美轮美奂的东西。但他所面临的资源稀缺问题比我们这些普通人还要多，因为欧纳西斯患有重症肌无力这种普通人一般不容易得的神经性疾病。对他而言，最稀缺的是时间、精力以及身体技能。
……

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