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Jingdong book

全国商贸类“十一五”规划应用型教材：商品学

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Jingdong book

全国商贸类“十一五”规划应用型教材：商品学

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《全国商贸类“十一五”规划应用型教材：商品学》适合贸易、经济等专业，作为本科生、专科生学习商品学课程的教材，也可作为有关业务人员的培训教程和参考读物。
Content Description

《全国商贸类“十一五”规划应用型教材：商品学》是全国“国际贸易”重点学科所在的对外经济贸易大学的重点教材。内容涉及商品学学科体系中的总论部分，具体包括商品学的产生与发展；商品的质量；商品的组成性能；商品分类与编码；商品标准与标准化；商品的检验检疫；商品质量监督与质量认证；商品包装；商标与商品条形码。《全国商贸类“十一五”规划应用型教材：商品学》围绕流通领域商品质量这个核心问题，及时跟踪、反映当代世界市场、国际贸易以及中国作为一个世界贸易大国对进出口的商品要求及相应的管理制度，研究当前社会与消费者普遍关注的问题。全书内容充实、针对性强，突出应用性和实践性，资料新颖翔实，叙述深入浅出。《全国商贸类“十一五”规划应用型教材：商品学》力求理论性、科学性和实用性的有机结合，使读者阅读《全国商贸类“十一五”规划应用型教材：商品学》后，能够掌握商品质量的基本分析访求，“知道用在哪里，知道如何应用”。
Catalogue

第一章 商品学的产生与发展
第一节 商品学的研究对象
第二节 商品学的研究内容
第三节 商品学的产生与发展
同步测练与解析

第二章 商品的质量
第一节 商品质量与商品使用价值的关系
第二节 国际贸易环节对商品质量的基本要求
第三节 决定和影响商品质量的主要因素
第四节 国际贸易中表示商品质量的方法
第五节 国际贸易合同中商品品质条款的订立
同步测练与解析

第三章 商品的组成与性能
第一节 商品的成分与结构
第二节 商品的性质
同步测练与解析

第四章 商品分类与编码
第一节 商品分类的概念和意义
第二节 商品的分类标志及常见的分类方法
第三节 商品分类体系和商品目录
第四节 商品编码的概念、意义与种类
同步测练与解析

第五章 商品标准与标准化
第一节 商品标准
第二节 商品标准的作用与采用
第三节 商品标准化与标准化组织
同步测练与解析

第六章 商品的检验检疫
第一节 商品检验检疫
第二节 进出口商品检验检疫的内容和方法
同步测练与解析

第七章 商品质量监督与质量认证
第一节 商品质量监督
第二节 商品质量认证
同步测练与解析
第八章 商品包装
第九章 商标与商品条形码
综合测练与解析
附录
参考书目

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Brand Jingdong book
Brand Origin China

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