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诺贝尔经济学奖获得者丛书:产业组织理论

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《诺贝尔经济学奖获得者丛书:产业组织理论》中让·梯若尔以博弈论重构了产业组织理论几乎所有的重要议题,包括从寡头竞争、纵向关系到市场进入与研发创新,等等。他将精妙的数学模型与基于直觉的经济学原理有机结合起来,成为产业组织理论的集大成者。此书至今仍然为学习、研究产业组织理论的圣经。
Content Description

《诺贝尔经济学奖获得者丛书:产业组织理论》是让·梯若尔的代表作品之一,对产业组织理论产生了革命性影响。书中将博弈论和信息经济学的基本方法和分析框架引入产业组织理论的研究领域,不仅打破了过去传统产业组织理论单向、静态的研究框架,而且颠覆了传统产业组织依赖单一的市场理念。全书集全面精辟的理论概述和实实在在的应用研究于一体,融优美高深的数理逻辑和生动浅显的直观解说于一炉,是当今世界的一本经典教科书。
Author Description

让•梯若尔(Jean Tirole),2014年诺贝尔经济学奖得主,1978年在巴黎第九大学获得应用数学博士学位, 1981年在麻省理工学院获得经济学博士学位。现担任法国图卢兹大学产业经济研究所科研所长,同时在巴黎大学、麻省理工学院担任兼职教授,并先后在哈佛大学、斯坦福大学担任客座教授。1984年至今担任《计量经济学》(Econometrica)杂志副主编。 同时还是普纳思经济管理研究院学术委员。
梯若尔教授具有非凡的概括与综合能力,他总是能够把经济学的任何一个领域中最为本质的规律和最为重要的成果以最为简洁的经济学模型和语言表达出来,并整理成一个系统的理论框架。
Comments

★在这本书中,梯若尔以博弈论重构了产业组织理论几乎所有的重要议题,包括从寡头竞争、纵向关系到市场进入与研发创新,等等。他将精妙的数学模型与基于直觉的经济学原理有机结合起来,成为产业组织理论的集大成者。这本书至今仍然为学习、研究产业组织理论的圣经。
——东南大学 胡汉辉

★梯若尔的《产业组织理论》是西方大学经济学和管理专业最权威的教科书。
——北京大学 张维迎
Catalogue

导言
绪论 企业理论
§0.1 什么是企业
§0.2 利润最大化假说
§0.3 补充节:委托-代理理论

第一篇 垄断力量的运作
第1章垄断
§1.1 定价行为
§1.2 成本扭曲
§1.3 寻租行为
§1.4 结束语
§1.5 补充节:耐用品和对垄断力量的限制
附录 科斯猜想的一个提示性证明
第2章产品选择,质量和广告宣传
§2.1 产品空间的概念
§2.2 产品选择
§2.3 质量与信息
§2.4 广告宣传
§2.5 结束语
§2.6 补充节:重复购买
第3章价格歧视
§3.1 完全价格歧视
§3.2 多市场(三级)价格歧视
§3.3 个人套利与消费者甄别(二级价格歧视)
§3.4 结束语
§3.5 补充节:非线性定价
第4章纵向控制
§4.1 线性价格与纵向约束
§4.2 外部性与纵向控制
§4.3 品牌内竞争
§4.4 品牌间竞争
§4.5 结束语
§4.6 补充节:弱化竞争的限制

第二篇 战略相互作用
引言价格竞争和非价格竞争
第5章短期价格竞争
§5.1 伯川德悖论
§5.2 对伯川德悖论的解决办法的概述
§5.3 规模报酬递减和生产能力约束
§5.4 传统的古诺分析
§5.5 集中度指数与产业盈利能力
§5.6 结束语
§5.7 补充节:数量竞争
第6章动态价格竞争和默契合谋
§6.1 传统解释(有利于和不利于合谋的因素)
§6.2 动态价格竞争的静态分析
§6.3 超级博弈(重复博弈)
§6.4 价格刚性
§6.5 友好行为的声誉
§6.6 结束语
§6.7 补充节:动态博弈与默契合谋
第7章产品差异化:价格竞争和非价格竞争
§7.1 空间竞争
§7.2 垄断竞争
§7.3 广告宣传与信息性产品差异化
§7.4 结束语
§7.5 补充节:纵向差异化和垄断性竞争
第8章进入、容纳与退出
§8.1 固定成本:自然垄断和可竞争性
§8.2 沉淀成本与进入壁垒:斯坦克尔伯格-斯宾塞-迪克西特模型
§8.3 竞争战略的分类
§8.4 竞争战略分类的应用
§8.5 结束语:价格与数量
§8.6 补充节:策略性行为与进入或流动的壁垒
第9章信息与策略性行为:声誉、限制性定价与掠夺性行为
§9.1 非对称信息下的静态价格竞争
§9.2 动态分析:一个启发式的描述
§9.3 容纳和默契合谋(Tacitcollusion)
§9.4 米尔格罗姆罗伯茨限制性定价模型
§9.5 为兼并而采取的掠夺性行为
§9.6 多市场声誉
§9.7 “鼓鼓钱袋”的故事
§9.8 结束语
§9.9 补充节:产业中的达尔文选择
第10章研究与开发和新技术采用
§10.1 市场结构中的创新激励:创新的价值
§10.2 专利竞赛导论
§10.3 专利保护的福利分析
§10.4 诱导研究与开发的其他机制
§10.5 新技术的策略性采用
§10.6 网络外部性、标准化和兼容性
§10.7 结束语
§10.8 补充节:专利特许与合资研究
第11章非合作博弈理论:使用者手册
§11.1 博弈与战略
§11.2 纳什均衡
§11.3 精炼均衡
§11.4 贝叶斯均衡
§11.5 精炼贝叶斯均衡
§11.6 补充节
复习题
校者后记
Book Abstract

《诺贝尔经济学奖获得者丛书:产业组织理论》:
这里,经济学家面对着一个熟悉的困境。解释性变量(目标函数的自变量)数目的增加使解释真实世界的现象更容易了。同时,理论失去了预见力:通过增加足够的自变量,人们总能解释各种行为。相比之下,限定少量预定的基本变量得到了一些定律。我们尚不知道古典经济学家在选择基本变量时是怎样得到“灵感”的。
第二个问题——经济代理人非最优化的可能性当然是要考虑的事情。的确,组织成员经常运用大拇指规则,而不是进行复杂计算。然而,许多看来非最优化的行为可能实际上是约束条件下的最优化结果,因而可能并非是不理智的。例如,一个成员通常没有时间去尝试所有与决策有关的信息;他会因而作出从更好的信息的角度看来是不合理的决策。然而,如果考虑到必要的收集信息的时间的影子价格,决策可能是合理的。类似地,在复杂问题中用来计算最优决策的时间和努力可能导致决策的无效性。我们仍有待考虑这种对有限理性的“合理解释”在多大程度上是成功的。
交流和知识
新古典理论对交流问题只给予了口头重视。仅仅由于激励相容,组织成员之间的信息流被限制了。当会受害于信息公开时,成员会私自保留他的信息。私人激励当然会相当大地限制信息的流动。然而,由于太费时间,或者由于为了使其接收者理解,对信息的“整理”(见阿罗,1974)太难了,甚至组织的好心成员(即不为个人好处操纵信息的成员)也会在把他们拥有的全部信息传递给他们的相关同事时遇到麻烦。因此,在完全交流下的可能的利润最大化决策,将不会在不完全交流下出现。
这给我们带来了知识的概念。一些研究(最近有纳尔森和温特,1982;克瑞普斯,1984,以及科莱莫,1986)赋予了企业知识存量的特征,这种知识存量指导组织成员在不完全交流的世界中进行决策和协作:
一个成员拥有的信息的内容由所有其他成员拥有的信息确定……把组织记忆看成单个成员记忆的缩减忽视或者低估了通过共享过去经验形成的那些私人记忆的联系,这些经验确立了极其详尽和专用性的交流系统,它成为常规性绩效的基础。(尼尔森和温特,1982)组织文化是基本假设范式,基本一定的群体在学习怎样处理它的外部适应和内部一体化问题的过程中进行了发明、发现或发展,并且工作得好到足以被认为有效,因而可以作为与这些问题相关的理解、思考、感受的正确方法教给新成员。(欣,1984)组织记忆帮助成员在复杂决策面前寻找相对满意的决策(“满意”或个人有限理性),并在缺乏交流的情况下协调他们的行为(集体有限理性)。
组织动力学
新古典理论侧重于在给定时点的最优组织设计,很少谈到重组。由于大多数重组在最初的组织设计中一般并没有明确,它们受重组时的权威和讨价还价关系的影响很大。因为这些关系的形式仍很不成熟,即使在静态新古典企业理论中,新古典理论对重组说得很少也并不奇怪。
团队行为
社会学家(如达尔顿,1959;克罗兹尔,1967)和组织理论家(如西尔特和马奇,1963)强调,通过同时分析团队激励和个人激励通常可以对组织行为做出最好的预测。相比之下,新古典理论仅仅注意强调个人激励。在这个对当前新古典方法空白的讨论中,读者会察觉到很强的智力帝国主义。其中大多数表达了下述信息:“社会学家和组织理论家宣称新古典理论没有抓住组织的重要方面是正确的。但应该给理论足够的时间发展和导出充分的模型。”当然,这是一种纯粹的信仰行为,很多争论可以围绕新古典方法是否的确能够符合这些方面来思考。
……

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About the brand

Jingdong book