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Jingdong book

商业模式创新与评价研究

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Jingdong book

商业模式创新与评价研究

Name: 商业模式创新与评价研究
Brand: Jingdong book
SKU: 3110208191
Price: 47.68 USD
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随着互联网等新技术的兴起，商业模式研究日益受到学界和企业界的关注，商业模式创新与评价成为近年来战略管理理论与实践最热点的问题之一。《商业模式创新与评价研究》基于信息化的商业模式创新，结合商业模式的内涵，对商业模式进行了分类、比较和评价，并从商业模式创新的内涵、特点、构成条件、实现形式和影响因素分析，以及商业模式创新方法、路径、案例分析和发展趋势等对商业模式创新进行了探讨与论述，提出了一些极具实战效能的新思路和新方法，具有较强的参考价值。

Content Description

《商业模式创新与评价研究》共分为九章，第一章为商业模式理论概述，重点分析商业模式内涵，构成要素。第二章重点阐述了商业模式的分类和设计，并列举了一些典型范例。第三章介绍了现有学者对商业模式的评价方法，且基于已有研究探索了基于数据包络分析法的商业模式评价方法。第四章基于阐述了商业模式评价指标体系构建的原则、评价指标的维度，确定了评价指标体系。第五章到第八章，对商业模式创新的内涵、特点、构成条件、实现形式和影响因素分析，以及商业模式创新方法、路径、案例分析和发展趋势等进行了全面详细的探讨与论述。第九章为实证研究，介绍分析相关案例。

Author Description

王卓，博士，教授，硕士生导师。毕业于天津大学管理学院，获管理学博士学位，师从于中国运筹学会副理事长吴育华教授从事战略管理与决策方向，博士后研究。先后担任清华大学机械工程系压铸研究基地副主任、国信管理咨询有限公司高级咨询顾问及多家境内外企业战略顾问。现任北京联合大学商务学院企业管理学科负责人、国际商务专业负责人、北京现代服务业发展研究院副院长、国际商务研究所所长。主持、参与国家自然科学基金、北京市人才强教等各类科研项目27项，发表论文35篇，出版著作、教材6部。

李剑玲，女，汉族，博士，河北衡水人，高级经济师，工学博士，博士后出站在北京联合大学商务学院工作；研究方向：管理学、应用经济学。

丁杰，女，汉族，北京联合大学工商管理专业研究生，河南信阳人，研究方向：企业管理。

Catalogue

第一章商业模式的概述
第二章商业模式的分类和比较
第三章商业模式评价方法
第四章商业模式绩效评价指标构建
第五章商业模式创新概述
第六章商业模式创新的形式
第七章商业模式创新影响因素分析
第八章商业模式创新的途径
第九章商业模式创新实践与展望
第十章苏宁模式实证分析

Introduction

随着互联网等新技术的兴起，商业模式研究日益受到学界和企业界的关注，商业模式创新与评价成为近年来战略管理理论与实践最热点的问题之一。本书基于信息化的商业模式创新，结合商业模式的内涵，对商业模式进行了分类、比较和评价，并从商业模式创新的内涵、特点、构成条件、实现形式和影响因素分析，以及商业模式创新方法、路径、案例分析和发展趋势等对商业模式创新进行了探讨与论述，提出了一些极具实战效能的新思路和新方法，具有较强的参考价值。
本书共分为十章，第一章为商业模式理论概述，重点分析商业模式内涵，商业模式的构成要素，同时阐述商业模式与其他管理理论的关系。第二章重点阐述了商业模式的分类和设计，并列举了一些典型范例。第三章介绍了现有学者对商业模式的评价方法，且基于已有研究探索了基于动态数据包络分析法的商业模式评价方法。第四章基于阐述了商业模式评价指标体系构建的原则、评价指标的维度，确定了商业模式的评价指标体系。第五章为商业模式创新概述，介绍不同理论视角的商业模式创新内涵。第六章介绍了商业模式的创新形式，重点介绍了商业模式创新的构成条件和实现方式。第七章介绍了商业模式的创新影响因素分析，第八章介绍了商业模式的创新途径，第九章对商业模式的创新实践进行分析，并提出了作者对商业模式创新的展望。第十章为实证研究，重点对苏宁云商的商业模式转型前后的商业模式创新有效性进行评价。第一至四章由王卓撰写，第五至八章由李剑玲撰写，第九至十章由丁杰撰写。
本书是北京市财政专项——-专业建设——新专业建设——国际商务项目成果之一。

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