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互联网与金融系列丛书:体验互联网新思维

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互联网商业思想的核心:通过互联网对客户的需求进行引导、创造和满足,在这样一个完整的实现过程中,所有的参与主体在资金流、物资流、信息流中形成稳定的交易和流转关系,构成价值创造的闭环系统。互联网的商业思想就是对这些主体和这些关系进行分类和表述。要想在这样的商业环境下体验与探寻企业的生存发展之路,剖析获取价值与创造竞争优势的本质规律,建构适应环境变化的有效商业模式,规避在互联网海洋中航行的浪潮与旋涡,就必须开启一次对互联网自身以及商业本质的体验之旅,积累感性和理性的认识,分享标杆企业成功与失败的经验教训,总结迎接互联网挑战的商业新思维,全面、深入地建立对互联网思维的系统认知,为越来越多加入互联网世界远航的企业提供指导和帮助,《互联网与金融系列丛书:体验互联网新思维》就是这样的一个航海罗盘。
Content Description

互联网时代已经全面来临,市面上关于互联网思维的书籍也迅速增加。不同的作者从不同视角诠释和论述着互联网经济背景下企业商业运作的新型思维模式和实践方式。《互联网与金融系列丛书:体验互联网新思维》对当下这一热门话题,立足互联网企业商业价值创造这一本质基点,选择具有强烈互联网特色的体验化表述方式,从全新的价值观视角对互联网时代林林总总的各类商业思维进行梳理,总结提炼各类互联网企业成功与失败的关键因素,在此基础上,确立一条从互联网四重本质属性出发的思维认知路径,并且每重属性都对应一种价值模型,从而系统全面地回答了什么是互联网、什么是互联网思维、互联网思维产生并影响了哪些商业模式、这些商业模式决定了什么样的商业价值、企业该如何运用这些新的思维进行实践探索、未来的互联网商业社会又会有什么样的发展前景等一系列前后连贯又热议颇多的问题。《互联网与金融系列丛书:体验互联网新思维》共分八章,从“一次互联网时代商业本质的再认识与再实践的体验之旅”的序言八手,在智能互联时代的新商业图景背景下引导读者建立对互联网的系统、全面、深刻的认知;然后第一至第七章分别从体验新内涵:新思维,新范式,体验新境界:撬动整个商业社会的新贵、体验新法则(1):技术工具论与CMI—S三流替代模型,体验新法则(2):业务模式论与CCV战略价值定位模型,体验新法则(3):产业平台论与P—V—A多边平台交易模型,体验新法则(4):网络社会论与S—I社交价值创造模型,体验新威力:刷新管理思维的权威,体验新前景:布局当下,着眼未来等方面来全面介绍互联网的新认知、新思维、新模式和新前景。全书开创性地提出了互联网技术工具论、业务模式论、产业平台论和网络社会论四重属性,并从这四个层面出发,建立对应的CMt—S、CCV、P—V—A、S—f等四大价值创造模型,然后以此为框架对目前的各类互联网企业和传统企业互联网化的商业实践探索进行评析,总结关键成功因素,引导读者进行冷静、理性和深入的思考,避免在人云亦云中迷失价值判断的方向。《互联网与金融系列丛书:体验互联网新思维》中所谓的互联网新思维的“新”,也就聚焦于此。希望本书能够为业界人士在互联网时代进行成功的商业研究和探索提供必要的罗盘指南。
Author Description

许可,中国人民大学管理学博士,中央财经大学博士后,高级工程师,电信行业知名战略管理研究专家,国内多家电信运营商企业管理顾问。2002年博士毕业后进入当时的信息产业部电信研究院(现工业和信息化部电信研究院)工作,曾担任企业管理研究所战略咨询部主任、泰尔管理研究所副总工、电信科学技术研究院通信与信息系统专业硕士生导师等职务,2010年离职,进入德国电信国际咨询公司(中国区)任副总裁。许可博士在《人民邮电报》、《通信企业管理》、《通信世界》等权威媒体发表文章80余篇,在《管理世界》、《经济管理》、《中央财经大学学报》、《首都经济贸易大学学报》等经济管理类核心学术期刊发表文章若干篇,先后有多篇文章被中国人民大学书报资料中心转载。

左娟,中国人民大学管理学博士。高级工程师。具有12年的企业管理咨询经验。拥有中国注册会计师资格。曾就职于工业和信息化部电信研究院,现任职于中国电信北京研究院战略与规划研究部。已公开发表学术文章30多篇,对企业战略管理、战略规划、战略决策支持、财务管理、移动互联网等有深入研究。

苏晨辉,2005年毕业于中国人民大学统计学院,获经济学硕士学位。2009年进入中国电信北京研究院,之前曾供职于工业与信息化部电信研究院、石家庄经济学院。主要从事新业务研究、战略规划、顾客满意度、战略评估、商业模式、流量经营等方面的研究,在国内外核心期刊发表论文20多篇。擅长统计分析、数据挖掘,在研究中多次应用马尔科夫链、DEA配比模型、电信业客户满意度模型(TCSI)以及市场预测等多种方法解决电信行业的实际问题。

杨慧,管理学博士,毕业于中国人民大学商学院企业管理系,现于香港中文大学管理学系就职,任博士后研究员。研究方向为战略管理、公司治理。研究领域为以制度理论为核心的企业管理问题。先后参加了《制度合法性与企业可持续发展战略关系研究》、《中国企业创业中制度缺失与战略度应的研究》等多项国家自然科学基金项目研究;发表中英文专业期刊、会议论文10余篇。
Catalogue

第一章 体验新内涵:新思维,新范式
新认识:对话互联网新思维
新本质:社会经济形态新基础
新延展:从桌面到移动的进化
新动向:垂直一体与水平扩展
新内涵:包容性的四位一体论

第二章 体验新境界:撬动整个商业社会的新贵
时代来临,系统认知
丛林竞争,生态竞合
它的历史,它的世界
模型视角,四维解析

第三章 体验新法则(1):技术工具论与CMI-S三流替代模型
本质溯源:资金、物品、信息的三流替代
产业新空间:互联网金融
竞争新方式:“打车大战”的另一种解读视角
销售新潮流:一站式、双线型、零距离
工具新形态:二维码、可穿戴、云WiFi与彩票
出路or绝路:企业变革的机遇与风险

第四章 体验新法则(2):业务模式论与CCV战略价值定位模型
业务模式注解:三环与三相
业务模式诉求:聚焦,再聚焦
业务模式基点:颠覆整个价值系统
业务模式效应:非理性?——互联网经济效应
业务模式应用:战略地图组合矩阵
业务模式本源:众说纷纭,核心只有一个
业务模式实践:读透腾讯,仰视一个行业

第五章 体验新法则(3):产业平台论与P-V-A多边平台交易模型
多边特性与多边经济
联盟与对抗——平台价值优势
那些年,那些平台运营的故事
归于沉寂,生于沉思

第六章 体验新法则(4):网络社会论与S-I社交价值创造模型
一个社会,两张地图
社交与兴趣图谱
“关系”,值得深度挖掘
社区:从客户到企业
企业级应用:社交创造新价值

第七章 体验新威力:刷新管理思维的权威
冲击:传统行业大震动
转变:管理四维体系
应用:平台、融合、众筹、提升幸福感

第八章 体验新前景:布局当下,着眼未来
10大预测
走进生活
奇葩?创新!
人人时代的胜利
Internet 3.0
云计算、云社会、云生活
智慧城市孕育互联新空间
新的价值高地——大数据
领跑下一个黄金十年:企业级应用
Book Abstract

“二维码”已经不是陌生的词汇,这个黑白小方格组成的矩阵图案,只需用手机轻松一拍,就可获得意想不到的丰富信息。二维码营销方式因其创新性、互动性让“反感扰人”的传统广告变得“亲切宜人”。
二维码(QRCode)是一种比一维码包含更丰富信息的编码技术,目前在日、韩等国家,二维码应用已非常普遍,普及率高达960/0以上。早在2006年,国内就开始二维码的商业应用,但由于当时智能手机并不普及,第一轮的二维码产业并没有真正形成。2012年成为了中国的二维码元年,据统计,目前全国每月扫码量超过1.6亿次,移动运营商、IT巨头已经抢得先机。
那么二维码究竟可以应用在哪些方面呢?二维码的应用可分为主读和被读,被读类应用是以手机等存储二维码作为电子交易或支付的凭证,可用于电子商务、消费打折等。主读类应用是以安装识读二维码软件的手持工具(包括手机),识读各种载体上的二维码可用于防伪溯源、执法检查等。下面初步枚举了二维码的20项应用模式。
对信息流的替代场景
网上购物,一扫即得。在韩国,零售巨人特易购(Tesco)公司在熙熙攘攘的地铁站里推出了“移动超级市场”,消费者们能够迅速地扫描选购需要的商品。晚上,当他们回到家中时,这些商品早已送达,凭借这一举措,特易购迅速成为了韩国在线零售业务的领跑者。国内的二维码购物最早起源于1号店。目前国内一些大城市的地铁通道里已经有二维码商品墙,消费者可以边等地铁边逛超市,看中哪个扫描哪个,然后通过手机支付,直接下单。如果宅在家里,家里的米、面、油、沐浴露用完了,只要拿起商品包装,对着二维码一扫,马上可以查到哪里在促销,价格是多少,一目了然。而且,通过二维码购物,产品的二维码直接标识了产品的“身份证”,扫描后调出的产品真实有效,保障了购物安全。将来,二维码加上020(网上到网下),实体店将变成网购体验店。因此,实体店可能更多的是要设在顾客方便的地方,如公交站、居民区,而不是商业中心。
资讯阅读,实现延伸。过去,报纸、电视以及其他媒体上的内容,限于媒体介质的特性,是静态的,无法延伸阅读,但是二维码出现以后,颠覆了这种界限,实现了跨媒体阅读。比如,在报纸上某则新闻旁边放一个二维码,读者扫描后可以阅读新闻背后的更多信息,如采访录音、视频录像、图片动漫等。如《骑车游北京》一书便设置了二维码,通过手机扫描即可快速登录书中所述网址,可以实现图书、手机上网的时时互动。另外,户外广告、单页广告都可以加印二维码,感兴趣的客户只要用手机一扫二维码,即可快速了解到更详细内容,甚至与广告主互动。2013年“十一”期间,微博、微信上关于“沈阳中街惊现巨型二维码”的话题,被广泛转发、讨论。原来在沈阳中街步行街和朝阳街路口的楼体面楼体上,高挂一幅巨型二维码,手机扫描之后,进入一个名为《最美的》的手机风尚杂志,杂志以分享关于旅行、美食、热点话题等具有十足风尚感的文章,受到用户欢迎,据了解,仅十一长假期间,已有近万用户通过扫描二维码关注《最美的》杂志。相对其他传统营销方式,这种互动式的新兴媒体营销方式无疑是将来营销的主流。著名内衣品牌维多利亚做了一个很有范儿的户外广告,在模特前胸盖上二维码,广告文案更是赤裸裸的充满诱惑——“Real Lily's Secret”(Lily的真实秘密),让你迫不及待地拿起手机拍摄二维码,原来是维多利亚的秘密内衣,真的如广告语所说的那样“比肌肤更性感”。
二维码管理生产,质量监控有保障。在产品制造过程中条码应用已非常普遍。二维码因为可以存储更多信息,因此在产品制造过程应用更为深入。比如,在汽车制造中,DPM二维码(直接零部件标刻二维码,可用针式打标机、激光打标机、喷码机甚至化学蚀刻)技术现已在美国汽车行业得到广泛应用,美国汽车制造业协会(AIAG)还专门制定了相关标准,从发动机的钢体、钢盖、曲轴、连杆、凸轮轴到变速箱的阀体、阀座、阀盖,再到离合器的关键零部件及电子点火器和安全气囊。从而使得生产加工质量得到全程跟踪,同时由于跟踪了生产过程中的加工设备,使得其原生产线变成了柔性生产线,可生产多品种产品,并为MES(制造执行系统)管理的实现提供了完整数据平台。
……
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    2-Day Express (Includes Alaska & Hawaii) starts at $19.99.

Return Policy

You may return product within 30 days upon receiving the product. Items returned must be new in it's original packing, including the original invoice for the purchase. Customer return product at their own expense.

Sold by JD@CHINA

Service Guarantee

Yami Cross-store Free Shipping over $69
Yami 30-days Return

Yami-China FC

Yami has a consolidation warehouse in China which collects multiple sellers’ packages and combines to one order. Our Yami consolidation warehouse will directly ship the packages to your door. Cross-store free shipping over $69.

Return Policy

You may return products within 30 days upon receiving the products. Sellers take responsibilities for any wrong shipment or missing items. Packing needs to be unopened for any other than quality issues return. We promise to pack carefully, but because goods are taking long journey to destinations, simple damages to packaging may occur. Any damages not causing internal goods quality problems are not allowed to return. If you open the package and any quality problem is found, please contact customer service within three days after receipt of goods.

Shipping Information

Yami Consolidation Service Shipping Fee $9.99(Free shipping over $69)

Sellers in China will ship their orders within 1-2 business days once the order is placed. Packages are sent to our consolidation warehouse in China and combined there. Our Yami consolidation warehouse will directly ship the packages to you via UPS. The average time for UPS to ship from China to the United States is about 10 working days and it can be traced using the tracking number. Due to the pandemic, the delivery time may be delayed by about 5 days. The package needs to be signed by the guest. If the receipt is not signed, the customer shall bear the risk of loss of the package.

Sold by JD@CHINA

Service Guarantee

Free shipping over 69
Genuine guarantee

Shipping

Yami Consolidated Shipping $9.99(Free shipping over $69)


Seller will ship the orders within 1-2 business days. The logistics time limit is expected to be 7-15 working days. In case of customs clearance, the delivery time will be extended by 3-7 days. The final receipt date is subject to the information of the postal company.

Yami Points information

All items are excluding from any promotion or points events on Yamibuy.com

Return Policy

You may return product within 30 days upon receiving the product. Items returned must be new in it's original packing, including the original invoice for the purchase. Customer return product at their own expense.

Yami

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About the brand

Jingdong book

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About the brand

Jingdong book