{{sellerTotalView > 1 ? __("sellers", {number: sellerTotalView}) : __("seller", {number: sellerTotalView}) }}, {{numTotalView > 1 ? __("items", {number: numTotalView}) : __("item", {number: numTotalView}) }}
free FREE

Change Your Zip Code

Inventory information and delivery speeds may vary for different locations.

Location History

{{email ? __('Got it!') : __('Restock Alert')}}

We will notify you by email when the item back in stock.

Cancel
Yami

Jingdong book

揭秘跨境电商

{{buttonTypePin == 3 ? __("Scan to view more PinGo") : __("Scan to start")}}

揭秘跨境电商

{{__(":people-members", {'people': item.limit_people_count})}} {{ itemCurrency }}{{ item.valid_price }} {{ itemCurrency }}{{ item.invalid_price }} {{ itemDiscount }}
Ends in
{{ itemCurrency }}{{ item.valid_price }}
{{ itemCurrency }}{{ priceFormat(item.valid_price / item.bundle_specification) }}/{{ item.unit }}
{{ itemDiscount }}
{{ itemCurrency }}{{ item.valid_price }} {{ itemCurrency }}{{ priceFormat(item.valid_price / item.bundle_specification) }}/{{ item.unit }} {{ itemCurrency }}{{ item.invalid_price }} {{itemDiscount}}
{{ itemCurrency }}{{ item.valid_price }}
Sale ends in
Sale will starts after Sale ends in
{{ getSeckillDesc(item.seckill_data) }}
{{ __( "Pay with Gift Card to get sale price: :itemCurrency:price", { 'itemCurrency' : itemCurrency, 'price' : (item.giftcard_price ? priceFormat(item.giftcard_price) : '0.00') } ) }} ({{ itemCurrency }}{{ priceFormat(item.giftcard_price / item.bundle_specification) }}/{{ item.unit }}) Details
Best before

Currently unavailable.

We don't know when or if this item will be back in stock.

Unavailable in your area.
Sold Out

Details

Full product details
Editer Recommend

《揭秘跨境电商》是跨境电商研究中心创始人,跨境电商实战操盘手李鹏博的首部作品,视角是全球性的,从速卖通,ebay,wish等平台生态,讲到独立跨境电商企业的案例,用数据说话,用案例说话!全书用3篇讲出口,1篇讲进口。书中引用的数据和案例,均经过作者严谨的核对与查证,是一本严谨认真的作品!
作者首提2条跨境电商出路:运营是核心,品牌是最终目标。并结合当前跨境电商浪潮,给出了自己的干货思考,抓住中国第三次跨境浪潮,找准企业自身的发展位置,看《揭秘跨境电商》就够了!
《揭秘跨境电商》还讲了4个跨境电商外围生态子系统、5大平台成长史、7家企业跨境案例,这里就不赘述了,拿到书你仔细看吧:)
如果你准备从事或正在做跨境电商,《揭秘跨境电商》是必读书!对于你了解跨境电商生态,打开经营思路,抓住跨境浪潮,100%有好处!推荐企业人手一本!

Content Description

《揭秘跨境电商》是一本系统性、多方位阐述跨境电商的书。全书分为四篇:一.介绍跨境电商中的各大平台和独立网站;二.从物流、支付、营销和政策四个方面阐述跨境电商的外围生态圈,专业度高,读者可得到不少“干货”;三.谈跨境电商的出路,以作者的个人观点为主;四.专注于进口跨境电商,描述了这个行业的基本情况。
《揭秘跨境电商》适合从事跨境电商行业的广大商家及相关从业人员阅读。

Author Description

李鹏博,上海哦啦网络科技有限公司 创始人/总裁;阿咪购贸易(香港)有限公司 董事总经理佛山市莎希艾可商贸有限公司 董事;雨果网 特约观察员;亿恩网 专栏作者;毕业于上海财经大学国际商务系(中外合作),拥有多年跨境电商及传统外贸从业经验。曾工作于杭州娃哈哈集团,负责进出口贸易及品牌国际化。现创业于跨境电商领域,对跨境电商有全面而深刻的理解。

Catalogue

第1 篇 跨境电商, 群雄争霸的年代 1
1 大平台,各有千秋 2
1.1 速卖通:“富二代”成长记 3
1.2 eBay :东方不亮西方亮 8
1.3 亚马逊:隐形帝国的秘密 11
1.4 敦煌网:一位美女CEO 的坚持 14
1.5 Wish :移动端平台的黑马 18
2 上市了,又一家上市了 23
2.1 DX :神龙见尾不见首 24
2.2 兰亭集势:“四人帮”打造的豪华战舰 29
2.3 环球易购:大佬们资本运作的筹码? 34
3 跨境电商,百花齐放 40
3.1 FocalPrice :令人兴奋的创业故事 41
3.2 米兰网:成都人的国际品牌梦 45
3.3 大龙网:守正出奇的后来居上者 49
3.4 全麦:阳光男孩的跨境之路 53

第2 篇 跨境电商外围生态圈 59
4 跨境电商物流,让商品畅行四方 60
4.1 跨境电商物流的五大门派 61
4.2 细数跨境电商物流中的那些痛点 65
4.3 海外仓是“解药”吗 67
4.4 “ 类第四方物流”的出现 71
4.5 跨境电商物流未来的三大畅想 75
5 跨境电商支付,让消费突破国界 81
5.1 跨境电商支付的产业链 82
5.2 跨境电商的灰色支付链 85
5.3 “ 5 号文”开启跨境电商支付的阳光化之路 87
5.4 第三方支付:如何在真正的蓝海市场构筑竞争壁垒 91
6 跨境电商营销,让品牌传播全球 97
6.1 最主流:搜索引擎营销 98
6.2 最有效:社交媒体营销 103
6.3 最直接:电子邮件营销 112
6.4 透视跨境电商营销 116
7 政策出台,跨境电商终获合法身份 120
7.1 阐述2012 ~ 2015 年跨境电商相关政策 121
7.2 深度解读海关总署5 份跨境电商文件 133
7.3 分析5+2 跨境电商试点城市运作情况 144
7.4 三国出台政策,影响中国出口跨境电商 155

第3 篇 跨境电商的出路 161
8 运营是电商核心 162
8.1 运营上游:高效管控品类 163
8.2 运营下游:全方位拓展渠道 168
8.3 运营的黄金法则:本土化 174
9 品牌是终极目标 179
9.1 产品品牌VS 渠道品牌 180
9.2 品牌公式:定位 + 接触点管理 = 品牌价值 183

第4 篇 进口跨境电商,火得不得了 189
10 暗潮涌动,各路神仙抢滩进口电商 190
10.1 大鳄夺食,谁与争锋 191
10.2 蛋糕很大,“?丝”也来凑热闹 199
11 繁荣的背后,进口跨境电商大解析 205
11.1 进口跨境电商面面观 206
11.2 进口通道大揭秘 210
后记 217

Book Abstract

在一间不足70平方米的办公室,开始了创业之旅。米兰网刚创立不久,席卷全球的金融危机爆发。这场危机直接影响了中国贸易的订单结构:越来越多的海外买家开始小额高频进行采购,越来越多的海外消费者开始直接通过互联网海淘中国货。幸运的冯伟恰好赶上了这一波,通过一系列网络营销,他的网站很快就获得了国外买家的认可,订单纷至沓来。国际贸易的电商化是趋势,金融危机的爆发是时势,如此看来,米兰网的成功确实是“顺势而为”。

外部的“势”确实重要,但看到这样的趋势并赶上那波时势的人很多,为什么冯伟就脱颖而出了呢?这还得从他的经历说起。毕业后的冯伟直接进入了地方政府部门,从事信息化管理工作,曾主持创建过大型电子政务及信息网络平台。2003年,他开始接触动漫这个行业。两年后,他成立了一家30人左右的小型工厂生产Cosplay服装,兼职做起了动漫服饰的产销生意。因为自己的本职工作一直与网络相关,冯伟从服装厂成立之初就选择了以外贸网站进行在线交易的销售模式,通过雅虎日本向有动漫霸主之称的日本销售Cosplay服装。雅虎日本也可算是一个跨境电商平台,在这个平台上,冯伟可以把自家工厂生产的服装直接卖给日本的消费者。那时才2005年,郭去疾刚加入谷歌,王树彤正筹备上线敦煌网,李培亮还在深圳倒腾着淘 宝生意,就算是外贸电商第一人陈灵健,也仅仅沉浸在针对欧美市场的eBay平台上。然而,刚刚毕业三年的冯伟却看到了通向日本消费者的这个跨境电商平台。虽然这只是他的副业,冯伟却把这门生意的年销售额做到了百万元级别。从2002年刚参加工作到2008年辞职,冯伟通过雅虎日本积累了外贸电商经验,通过政府部门信息化管理工作积累了网络平台创建经验,更重要的是,通过自己的这家Cosplay服装工厂,他发现了适合做跨境电商的服饰类产品。所以,冯伟不仅看到了外部的“势”,而且“内功”深厚。这样,米兰网的成功也就成了必然。

……

Introduction

推荐序一
收到约稿,为鹏博兄《揭秘跨境电商》一书作序,着实令我惶恐。本人虽也在跨境这片蓝海中试水几把,几经沉浮,但自知也只是初学者入门水准而已,怎堪担此重任呢?虽如此,既受人所托,又阅人大作,拜读后确实也有几分心得,不妨与同道中人简单分享,初学初读,浅见漫谈,读者莫笑。
中国古语中多“德才兼备”“德艺双馨”“厚德载物”之说,不难发现德为首要。读完这本书后,我只有一个感受,两个定义。
一个感受是,这本《揭秘跨境电商》确实承接得住“有德”之评。何以见得?都说互联网泡沫多,电商忽悠者众,各种培训信口开河,教材满目词夸文浮,对读者而言,一通“鸡血”过后,痕迹未留,时光虚度。且当这是我这个好学的受害者对时下行业资讯的一点偏见吧。此书事出有据,以数字说话,直捣核心,全盘布局,人人可从字里行间窥测出作者幕后大量的调研取证、专业考量、深度评测准备。这是一本用心写的书,用责任感写的书,所以我才斗胆评之“有德”。
再说定义一,这是一本跨境电商从业者的工具书。何以见得?平台一网打尽,生态圈画龙点睛,未来走向四两拨千斤。从零开始不用怕,一本《揭秘跨境电商》都拿下。
定义二,这是一本跨境电商的“家族谱”。太多不为人知的发家史、转型路、曲线图足够你当成专家谈资了。如果鹏博兄胆子壮点儿,我建议他就将此书做成珍藏版吧。
跨境路长学海无涯,幸得鹏博兄等行业翘楚有心,为业内同仁精心编撰独家秘籍,大白于世,实用且宜用,是读者专业速成之佳选。
余自强
自强学堂创始人
杭州嗨皮信息科技有限公司董事长

Specifications

Brand Jingdong book
Brand Origin China

Disclaimer

Product packaging, specifications and price are subject to change without notice. All information about the products on our website is provided for information purposes only. Please always read labels, warnings and directions provided with the product before use.

View Full Terms of Use
Add to favorites
{{ $isZh ? coupon.coupon_name_sub : coupon.coupon_ename_sub | formatCurrency }}
{{__("Buy Directly")}} {{ itemCurrency }}{{ item.directly_price }}
Quantity
{{ quantity }}
{{ instockMsg }}
{{ limitText }}
{{buttonTypePin == 3 ? __("Scan to view more PinGo") : __("Scan to start")}}
Sold by JD@CHINA
Ship to
{{ __("Ship to United States only") }}
Free shipping over 69
Genuine guarantee

Added to Cart

Keep Shopping

More to Consider

{{ item.brand_name }}

{{ item.item_name }}

{{ item.currency }}{{ item.market_price }}

{{ item.currency }}{{ item.unit_price }}

{{ item.currency }}{{ item.unit_price }}

Coupons

{{ coupon.coupon_name_new | formatCurrency }}
Clip Clipped Over
{{ getCouponDescStr(coupon) }}
{{ coupon.use_time_desc }}
Expires soon {{ formatTime(coupon.use_end_time) }}

Share this item with friends

Cancel

Yami Gift Card

Get this exclusive deal when paying with gift card

Terms and Conditions

Gift card deals are special offers for selected products;

The gift card deals will automatically be activated if a customer uses gift card balance at check out and the balance is sufficient to pay for the total price of the shopping cart products with gift card deals;

You will not be able to activate the gift card deals if you choose other payment methods besides gift card. The products will be purchased at their normal prices;

If your account balance is not enough to pay for the products with gift card deals, you can choose to reload your gift card balance by clicking on the Reload button at either shopping cart page or check out page;

Products that have gift card deals can be recognized by a special symbol showing 'GC Deal';

For any additional questions or concerns, please contact our customer service;

Yamibuy reserves the right of final interpretation.

Sold by Yami

Service Guarantee

Yami Free Shipping over $49
Yami Easy Returns
Yami Ships from United States

Shipping

  • United States

    Standard Shipping is $5.99 (Excluding Alaska & Hawaii). Free on orders of $49 or more.

    Local Express is $5.99 (Available in Parts of CA, NJ, MA & PA). Free on orders of $49 or more.

    2-Day Express (Includes Alaska & Hawaii) starts at $19.99.

Return Policy

Yami is committed to provide our customers with a peace of mind when purchasing from us. Most items shipped from Yamibuy.com can be returned within 30 days of receipt of shipment (For Food, Beverages, Snacks, Dry Goods, Health supplements, Fresh Grocery and Perishables Goods, within 7 days of receipt of shipment due to damages or quality issues; To ensure that every customer receives safe and high-quality products, we do not provide refunds or returns for beauty products once they have been opened or used, except in the case of quality issues; Some products may have different policies or requirements associated with them, please see below for products under special categories, or contact Yami Customer Service for further assistance).
Thank you for your understanding and support.

Learn More

Sold by Yami

Terms and Conditions of Yami E-Gift Card

If you choose “Redeem automatically” as your delivery method, your gift card balance will be reload automatically after your order has been processed successfully;

If you choose “Send to Email”as your delivery method, the card number and CVV will be sent to the email address automatically;

Any user can use the card number and CVV to redeem the gift card, please keep your gift card information safely. If you have any trouble receiving email, please contact Yami customer service;

Yami gift card can be used to purchase both Yami owned or Marketplace products;

Yami gift card will never expire;

Yami gift card balance does not have to be used up at once;

All rights reserved by Yami.

Return Policy

Gift card that has already been consumed is non-refundable.

Sold by JD@CHINA

Service Guarantee

Yami Free Shipping over $49
Yami Easy Returns
Yami Ships from United States

Shipping

  • United States

    Standard Shipping is $5.99 (Excluding Alaska & Hawaii). Free on orders of $49 or more.

    Local Express is $5.99 (Available in Parts of CA, NJ, MA & PA). Free on orders of $49 or more.

    2-Day Express (Includes Alaska & Hawaii) starts at $19.99.

Return Policy

You may return product within 30 days upon receiving the product. Items returned must be new in it's original packing, including the original invoice for the purchase. Customer return product at their own expense.

Sold by JD@CHINA

Service Guarantee

Yami Cross-store Free Shipping over $69
Yami 30-days Return

Yami-China FC

Yami has a consolidation warehouse in China which collects multiple sellers’ packages and combines to one order. Our Yami consolidation warehouse will directly ship the packages to your door. Cross-store free shipping over $69.

Return Policy

You may return products within 30 days upon receiving the products. Sellers take responsibilities for any wrong shipment or missing items. Packing needs to be unopened for any other than quality issues return. We promise to pack carefully, but because goods are taking long journey to destinations, simple damages to packaging may occur. Any damages not causing internal goods quality problems are not allowed to return. If you open the package and any quality problem is found, please contact customer service within three days after receipt of goods.

Shipping Information

Yami Consolidation Service Shipping Fee $9.99(Free shipping over $69)

Sellers in China will ship their orders within 1-2 business days once the order is placed. Packages are sent to our consolidation warehouse in China and combined there. Our Yami consolidation warehouse will directly ship the packages to you via UPS. The average time for UPS to ship from China to the United States is about 10 working days and it can be traced using the tracking number. Due to the pandemic, the delivery time may be delayed by about 5 days. The package needs to be signed by the guest. If the receipt is not signed, the customer shall bear the risk of loss of the package.

Sold by JD@CHINA

Service Guarantee

Free shipping over 69
Genuine guarantee

Shipping

Yami Consolidated Shipping $9.99(Free shipping over $69)


Seller will ship the orders within 1-2 business days. The logistics time limit is expected to be 7-15 working days. In case of customs clearance, the delivery time will be extended by 3-7 days. The final receipt date is subject to the information of the postal company.

Yami Points information

All items are excluding from any promotion or points events on Yamibuy.com

Return Policy

You may return product within 30 days upon receiving the product. Items returned must be new in it's original packing, including the original invoice for the purchase. Customer return product at their own expense.

Yami

Download the Yami App

Back Top

Recommended for You

About the brand

Jingdong book

为您推荐

Yami
欣葉
2种选择
欣叶 御大福 芋头麻薯 180g

周销量 600+

$1.66 $1.99 83折
Yami
欣葉
2种选择
欣叶 御大福 芋头麻薯 180g

周销量 600+

$1.66 $1.99 83折
Yami
欣葉
2种选择
欣叶 御大福 芋头麻薯 180g

周销量 600+

$1.66 $1.99 83折
Yami
欣葉
2种选择
欣叶 御大福 芋头麻薯 180g

周销量 600+

$1.66 $1.99 83折
Yami
欣葉
2种选择
欣叶 御大福 芋头麻薯 180g

周销量 600+

$1.66 $1.99 83折
Yami
欣葉
2种选择
欣叶 御大福 芋头麻薯 180g

周销量 600+

$1.66 $1.99 83折

Reviews{{'('+ commentList.posts_count + ')'}}

Have your say. Be the first to help other guests.

Write a review
{{ totalRating }} Write a review
  • {{i}} star

    {{i}} stars

    {{ parseInt(commentRatingList[i]) }}%

Yami Yami
{{ comment.user_name }}

{{ showTranslate(comment) }}Show Less

{{ strLimit(comment,800) }}Show more

Show Original

{{ comment.content }}

Yami
Show All

{{ formatTime(comment.in_dtm) }} VERIFIED PURCHASE {{groupData}}

{{ comment.likes_count }} {{ comment.likes_count }} {{ comment.reply_count }} {{comment.in_user==uid ? __('Delete') : __('Report')}}
Yami Yami
{{ comment.user_name }}

{{ showTranslate(comment) }}Show Less

{{ strLimit(comment,800) }}Show more

Show Original

{{ comment.content }}

Yami
Show All

{{ formatTime(comment.in_dtm) }} VERIFIED PURCHASE {{groupData}}

{{ comment.likes_count }} {{ comment.likes_count }} {{ comment.reply_count }} {{comment.in_user==uid ? __('Delete') : __('Report')}}

No related comment~

Review

Yami Yami

{{ showTranslate(commentDetails) }}Show Less

{{ strLimit(commentDetails,800) }}Show more

Show Original

{{ commentDetails.content }}

Yami
Show All

{{ formatTime(commentDetails.in_dtm) }} VERIFIED PURCHASE {{groupData}}

{{ commentDetails.likes_count }} {{ commentDetails.likes_count }} {{ commentDetails.reply_count }} {{commentDetails.in_user==uid ? __('Delete') : __('Report')}}

Please write at least one word

Comments{{'(' + replyList.length + ')'}}

Yami Yami

{{ showTranslate(reply) }}Show Less

{{ strLimit(reply,800) }}Show more

Show Original

{{ reply.reply_content }}

{{ formatTime(reply.reply_in_dtm) }}

{{ reply.reply_likes_count }} {{ reply.reply_likes_count }} {{ reply.reply_reply_count }} {{reply.reply_in_user==uid ? __('Delete') : __('Report')}}

Please write at least one word

Cancel

That’s all the comments so far!

Write a review
How would you rate this item?

Please add your comment.

  • A nice nickname will make your comments more popular!
  • The nickname in your account will be changed to the same as here.
Thanks for your review
Our community rely on great reviews like yours to find the best of Asia.

Report

If you find this content inappropriate and think it should be removed from the Yami.com site, let us know please.

Cancel

Are you sure to delete your review?

Cancel

You’ve Recently Viewed

About the brand

Jingdong book