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创新启示:大自然激发的灵感与创意

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创新启示:大自然激发的灵感与创意

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经过千百万年的演变,大自然以低耗、高效的方式维持生态系统。如今,越来越多的创业者、投资人和科学家将目光投向大自然,希望能从中获得灵感与创意,为自己未来的发展开创一条资源节约、环境友好型道路。我们能将大自然的丰富经验应用于人类生活,促进可持续发展的科学,而在此过程中,也将诞生热门的商业理念,创造无限广阔的市场空间。《创新启示:大自然激发的灵感与创意》将为工业、建筑、船舶、航空航天、体育、服装、医药等领域的设计者、投资者和创业者提供创新启示。

无论是事业有成的商界领袖,还是雄心勃勃的创业新人,《创新启示:大自然激发的灵感与创意》都告诉我们如何在开发利用先进技术,攫取丰厚利润与有效保护地球资源,较大限度实现可持续发展这对矛盾之间寻求平衡。杰伊·哈曼造出了一套全新表达方法和思维方式,不管是创业公司,还是商业巨头都可以加以利用。



Content Description

为什么大黄蜂拥有比波音747 更为强劲的空气动力?

如何借鉴蝴蝶翅膀的颜色节约世界上80% 的电能?

跳蚤的膝关节和蜜蜂的肩膀如何使科学家制造出近乎完美的橡胶?

人类心脏与沙尘暴有何相同之处,这种共性能为医药科技开展带来何种启示?

如何通过研究海藻创造出无耐药性的抗生素?

气味难闻的榴莲如何能为人类未来移居火星带来启示?

科学家、政治家、企业群体和利益集团不断争论,地球是否正在经历毁灭性衰退这个问题,他们一遍又一遍地呼吁和反驳。今天,我们拥有更多的研究人员、工程师和医生,他们也更加训练有素,其从业人数比历史上所有从业人员的总和都多,但人类种群未来的生存能力还是日渐衰弱。但历史并不会就此终结。今天的环境问题和经济问题大都源自陈旧过时的商业模式。工业部门的生产方式仍然与工业革命时期的做法如出一辙,不可持续。另一方面,大自然在不断地发展和繁殖,但它们并不会耗尽或危及基础资源。大自然会重塑自身,以不可抗拒的茁壮力量适应并开创一个新的时代。

《创新启示:大自然激发的灵感与创意》一书将引领我们从大自然中获得启示,利用自然界的经验成果开创新的商业模式,将地球和人类带入全新的黄金时代。仿效大自然的高效模式,是未来发展的方向。大自然的其实无处不在,为创业、投资提供方向。《创新启示:大自然激发的灵感与创意》最后一部分为创建生物启示公司提供切实可行之法。通过向自然界学习,我们能够为我们自己、我们的子孙后代和我们的地球创造更丰富、更健康以及更令人满意的生活方式。


Author Description

杰伊·哈曼(Jay Harman),自然学家、企业家和发明家,也是仿生学领域炙手可热的代言人之一。作为帕克斯科技集团及其下属企业的创始人和首席执行官,他依据仿生学原理,设计了包括制冷系统、涡轮机、轮船、风扇、搅拌机、水泵等多种工业设备。他眼光独到,审时度势,将仿生学与工程学有机结合,成为行业先驱。哈曼原籍澳大利亚,现居住于美国加州马兰县。

杰伊·哈曼以向公众传播仿生学理念为己任,通过不懈努力,促成了“自然简洁原则”的确立和发展,该原则也成为将自然界的超高效能转化为工业应用的指导理论。他不仅是一位企业家,也是一位作家,他的目标是告诉业界同仁,提高工业设备效率不仅能够节约成本,还能保护地球。


Comments

《创新启示》揭示了大自然的力量如何能够激发灵感、驱动创新,并使之快捷高效地与我们的日常生活完美结合。大自然的创新工场在其长达38亿年的实践过程中大浪淘沙,最终有99%未能适应其发展规律涛谈,仅剩1%,而它们的构成形式,工作模式及其生存之道等必能给我们带来无数启示。凭借着对于自然世界的浓厚兴趣和多年的悉心探索,杰伊·哈曼已成为全世界为优秀的仿生学设计大师。对于雄心勃勃的设计人员和创业先锋而言,《创新启示》可以成为启发灵感的经典入门指南,将创新产品与自然世界默契配合、和谐共处。——艾默里·洛文斯,洛基山研究所创始人兼首席科学家

他对于仿生学‘全球新经济’的展望不但恰逢其时,而且至关重要,让人眼界大开,激动异常。

——《出版人周刊》


试想将印第安纳·琼斯、哈克贝利·芬和伊拉斯谟斯·达尔文这三个人的智慧融为一体,你就能够站在杰伊·哈曼所描述的角度,漫步在这个神奇的世界,观察其中的无限可能。在这个危机四伏、充满挑战的时代,《创新启示》通过剖析纷繁复杂的自然界生命,揭示其为人类文明进步带来的无限可能,向人们展示了一个充满友善与和谐的世界。”——保罗·霍肯,《商业生态学》作者

这不仅是一本商业读物,也不仅是一本回忆录,更不仅是用来解决全球发展面临挑战的工具书,这本书带来的是一种全新的思维方式。

——珍妮·班娜斯,仿生学3.8研究所创始人


我们所生活的地球正在经历一场生态危机,为了人类继续生存发展,我们需要将自己对于大自然的态度做出彻底改变:摒弃以往追求人定胜天、操控自然的做法,转而向自然界虚心学习。在这本充满希望的精彩著作中,杰伊·哈曼向我们展示了人类向自然界学习的道路上所取得的成就。《创新启示》这本书妙趣横生,引人入胜——尤其在当今时代,可谓必备读物。

——普拉,《物理学之“道”》作者,美国知名高能物理学家


Catalogue

序 言

第一部分 新黄金时代

第1章 下一次工业革命

第2章 顺其自然——未来物品的形状

第3章 追赶上世界发展的浪潮

第二部分 仿生学无处不在

第4章 海洋的秘密

第5章 规模和特性

第6章 妙不可言的启示

第7章 我们身边的菌类

第8章 贝壳念珠

第三部分 变革的本质

第9章 商业竞争,丛林法则

第10章 “钱”途

第11章 重组

后 记

致 谢


Book Abstract

苍蝇是一种非常令人生厌的生物,不管在世界的哪个角落,它们都能随意落在烧烤或野餐的食物上,但是它们身体所表现出的空气动力学性能绝对是大自然的杰作。它们的飞行轨迹宛如空中的法拉利轿车,即便是顶级航空工程师,也能从苍蝇身上学到很多东西,更不用说我们这种凡人了,然而我们还在竭尽所能将它们从我们的烤肠上轰走。加州理工学院的迈克尔· 迪金森研究员很想弄明白这些扫兴的小东西是如何轻而易举躲开人们的拍打的。超级慢动作相机显示,当他试图拍死苍蝇时,“它们就像在跳标准的芭蕾,腿和身体所形成的位置能让它们在感到威胁时跳起,并把身体推出去” 。整个过程就在刹那间完成。苍蝇的脑袋类似罂粟籽的形状,能够察觉到威胁及其来源方向,还能计算出最佳逃跑路线,通过脚尖的旋转,跳到安全的地方—所有的动作只需1/10 秒。迪金森把他的研究对象称作“了不起的机器—可能是地球上最精致的飞行装置” 。迈克尔· 迪金森的研究用处很大,能引导汽车、飞机或者直升机,避免相撞,或者应用到安全带上,当发生撞车事故时,不论冲撞力来自哪个方向,都能躲开直接的撞击。

我们看到,地球上所有的溪流与河道(以及有据可考的火星上河流的遗迹)都呈现出类似的螺旋状路线,从未出现过直线的溪流和河道。其实,在人类活动中,无论是医生为患者安放的动脉支架,还是为将暴雨雨水引入海洋修建的引流桥,抑或是气流管道、输水管道和供油管道等等,我们都能看到液体无时无刻不在试图冲破那些迫使它们直线流动的约束,走出迂回曲折的螺旋状。

如果直线是放之四海皆准的最佳方案,那么自然界的进化演变肯定都会依照直线的方式来完成—即使不是全部,起码也会有一例。但是不论在大黄蜂、鱼类身上,还是植物、人类的动脉上,我们都没有发现直线的轨迹。然而,自然界的螺旋状演化并不是僵硬死板地按照我们所理解的近乎完美的路线而进行下去的。生物在成长过程中,可能会遭遇各种不可预测的情况,它的原始形态会通过适应这种起起伏伏、变幻无常的环境而发生改变。一棵树经历过干旱、火灾、狂风、虫害还能存活,但每一次伤害都会使其偏离原有的生长模式。寄居在海洋贝壳里的动物既可能经历汹涌的波涛,也可能生活在平静的海底,但只要获得适宜的养分,它就会选择保留或放弃所寄居的贝壳。在我们生活的宇宙中,无论多么细微的变化,还是多么宏大的运动,都会面临各种各样难以预料的困难与挑战,但是大自然能够始终如一地将所有这些事物都汇集成为形状相似的螺旋几何体,这种特性超越了物种、时间和空间的限制。无论是何种生物,跨越了几十亿年或光年,跨越了大陆与海洋,都无法阻挡。

在欧洲,仅仅几百年前,科学的真理还认为地球是平的,四周有边。这一点在当时基于可用证据已被证实,得到了广泛认同,如果你当时敢站出来反对,你就可能被烧死在火刑柱上。在那个范式下,人们探索了整个欧洲,并绘制出了地图,这样就能理解当时的地理了。在当时的环境中,人们所采用的正当做法也并不为错。即使说是错误的,它也自信满满地应对了那个时代的大部分问题。然而,处于支配地位的范式妨碍了人们对更伟大知识的发现。一旦受到挑战,其结果就会向欧洲人民提供巨大的机会。举例来说,新的范式让哥伦布 “发现”美洲大陆。(当然,当地人都认为那是几千年来的“新世界”,而不认为这里本来是“被遗忘的”角落。)

科学和技术需要进一步发展,但其先决条件让我们感到困惑,因为我们必须先接受这样一个观念:“法律”也不是绝对可靠的。最近,意大利格兰萨索国家实验室的科研人员提出,他们测量出中微子的速度高于光速。如果这个发现得到进一步证实,那么物理上毋庸置疑的定律可能就会出问题。尽管还未确认,但它显示出一些顶尖的科学家愿意挑战最为基础的假设。如果我们真正持有客观的态度,就必须勇于寻找全新的规则体系,虽然我们可能还不完全清楚自己在寻找什么。同时,我们还必须清楚地认识到,挑战现状会让很多受过传统教育的哲学家、物理学家和工程师感到不安,但这一切都不能成为阻挡我们前进的障碍。这个过程通常都会伴随着一场旷日持久的争论,因为饱读诗书的顽固派知识分子坚持认为,这些全新的想法和理念根本不值一提。

当拉瑟福德· 海斯总统听到发明电话的消息时说:“这是个了不起的发明,但是谁会用它呢?”西联电报公司的总裁把电话称作“一个电动玩具”,拒绝购买电话的专利。世界顶尖工程师曾公开宣称,比空气重的机器绝不可能飞起来。就在不久之后,莱特兄弟证明了他们是错误的。近些年,我们看到瑞士的大钟表商在他们拒绝了电子表的“小玩意儿”(他们是这么看的)之后,业绩大幅下滑。同样,柯达公司曾经主宰了影像产业—在其决定不对新兴的数码相机技术投资之后很快就没落了。

历史上不乏这种知识分子的插科打诨。我们很容易就把我们的前辈归为固执己见、过分迷信的那类人,认为他们至少也是被他们的理论误导了,然而下一代人可能也会这么看待我们,其原因并不是我们的理论目标不明确,而是由于每一代人都认为当代的知识要比过去的理念更准确。什么时候我们能够谦卑地说,还有很多东西我们仍然不知道,我们就能用全新的视角发现更为新颖、更切实际的方法和理念。

仿生学提供的机会恰恰满足了我们对资源的需求,并且几乎能够彻底改造地球上的每一个行业。但正如我们在学校学到的那样,静止的物体始终静止,移动的物体不会停止,也不会改变方向。所有工程师都必须遵循这两条物理基本定律(至今仍然被证明是正确的),创新人士也必须基于此,来应对人类的生存本能,即阻碍变革、固守现有系统和机构造成的惯性。关键就在于找出实现最小阻力的路径。对我们每个人来说,所有这一切就在于能让我们主动认识到人类的本质,并改造我们自己。我们每天都通过自身的行动或不行动来做出选择,通过买一些东西或是讨论一些话题来影响未来的发展。不论是学校支持仿生学教育、所在的公司大力探讨仿生学项目并在内部实践、城市议会提议召开可持续发展会议,还是我们自己研究所购买的产品,我们每个人都能成为一股推动正向变革的强大力量。

……


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Yami has a consolidation warehouse in China which collects multiple sellers’ packages and combines to one order. Our Yami consolidation warehouse will directly ship the packages to your door. Cross-store free shipping over $69.

Return Policy

You may return products within 30 days upon receiving the products. Sellers take responsibilities for any wrong shipment or missing items. Packing needs to be unopened for any other than quality issues return. We promise to pack carefully, but because goods are taking long journey to destinations, simple damages to packaging may occur. Any damages not causing internal goods quality problems are not allowed to return. If you open the package and any quality problem is found, please contact customer service within three days after receipt of goods.

Shipping Information

Yami Consolidation Service Shipping Fee $9.99(Free shipping over $69)

Sellers in China will ship their orders within 1-2 business days once the order is placed. Packages are sent to our consolidation warehouse in China and combined there. Our Yami consolidation warehouse will directly ship the packages to you via UPS. The average time for UPS to ship from China to the United States is about 10 working days and it can be traced using the tracking number. Due to the pandemic, the delivery time may be delayed by about 5 days. The package needs to be signed by the guest. If the receipt is not signed, the customer shall bear the risk of loss of the package.

Sold by JD@CHINA

Service Guarantee

Free shipping over 69
Genuine guarantee

Shipping

Yami Consolidated Shipping $9.99(Free shipping over $69)


Seller will ship the orders within 1-2 business days. The logistics time limit is expected to be 7-15 working days. In case of customs clearance, the delivery time will be extended by 3-7 days. The final receipt date is subject to the information of the postal company.

Yami Points information

All items are excluding from any promotion or points events on Yamibuy.com

Return Policy

You may return product within 30 days upon receiving the product. Items returned must be new in it's original packing, including the original invoice for the purchase. Customer return product at their own expense.

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About the brand

Jingdong book

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About the brand

Jingdong book