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Jingdong book

巴菲特教你读财报（新版）

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Jingdong book

巴菲特教你读财报（新版）

Name: 巴菲特教你读财报（新版）
Brand: Jingdong book
SKU: 3111004441
Price: 18.87 USD
Availability: OutOfStock

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Content Description

巴菲特的伯克希尔·哈撒韦公司就像一只不断产下金蛋的鹅，而且它产下的每个金蛋都能再孵出一只会下金蛋的鹅，所有这些下金蛋的鹅不断地孵出更多的金蛋。如何才能像巴菲特一样辨识具有持久竞争优势的企业？如何估算具有持久竞争优势的优秀企业的价值？
答案是你需要像巴菲特一样喜欢看公司年报。企业的财务报表可以反映出，这是一个会让你收益平平的平庸企业，还是一个拥有持久竞争优势，给你带来源源不断高收益的优秀企业。
很多投资者都明白分析财务报表的重要性，但大家担心这需要很多专业财务知识，其实分析财报很简单。只需小学算术、只需要看几个关键指标。《巴菲特教你读财报（新版）》用简单的篇幅，教你如何像巴菲特一样通过分析公司财务报表找到超级明星公司的简单方法，像巴菲特一样在投资道路上取得巨大突破。

Author Description

玛丽·巴菲特（Marry Buffett），享誉国际的巴菲特投资技巧图书的作者、演说家，同时还是一家商业电影剪辑公司的首席执行官，拥有众多大型客户，包括可口可乐公司和麦当劳公司。

戴维·克拉克（David Clark），投资专家，被认为是研究沃伦·巴菲特投资方法的专业人士。
他们合著的《巴菲特法则》《巴菲特法则实战手册》《沃伦·巴菲特之道》《新巴菲特法则》都已经在全球发行出版，并被翻译成17种不同国家的语言。

Catalogue

推荐序
序言
第1章让巴菲特成为世界首富的两大发现
第2章让巴菲特成为超级富豪的企业类型
第3章巴菲特的淘金之地
第4章“持续”是巴菲特打开金库的钥匙
第5章财务报表概述
第6章巴菲特在哪里发现财务信息
第一部分
损益表
第7章巴菲特从损益表开始看财报
第8章总收入——资金来源的渠道
第9章对于巴菲特来说销售成本越少越好
第10章毛利润／毛利率：巴菲特寻求长期赢利的关键指标
第11章营业费用：巴菲特的关注点
第12章销售费用及一般管理费用
第13章研发费：为什么巴菲特要敬而远之
第14章折旧费：巴菲特不能忽视的成本
第15章利息支出不宜占比过高
第16章出售资产收益（损失）及其他
第17章税前利润：巴菲特惯用的指标
第18章应缴所得税：巴菲特怎么知道谁在说真话
第19章净利润：巴菲特的追求
第20章每股收益：巴菲特怎么辨别成功者和失败者
第二部分
资产负债表
第21章资产负债表概述
第22章资产
第23章流动资产周转：钱是如何赚取的
第24章现金和现金等价物：巴菲特的困惑
第25章存货：公司需采购的原料和公司需出售的产品
第26章应收账款净值：别人欠公司的钱
第27章预付账款和其他流动资产
第28章流动资产合计和流动比率
第29章房产、厂房和机器设备：对巴菲特来说越少越好
第30章商誉
第31章无形资产：衡量不可测量的资产
第32章长期投资：巴菲特成功的秘密之一
第33章其他长期资产
第34章总资产和总资产回报
第35章流动负债
第36章应付账款、预提费用和其他流动负债
第37章短期贷款：它如何摧毁一家金融机构
第38章一年内到期的长期贷款及其可能带来的问题
第39章负债合计和流动比率
第40章长期贷款：优秀公司很少有的东西
第41章递延所得税、少数股东权益和其他负债
第42章负债合计和债务股权比率
第43章股东权益/账面价值
第44章优先股、普通股和资本公积
第45章留存收益：巴菲特变得超级富有的秘密
第46章库存股票：巴菲特喜欢在资产负债表上看到的
第47章股东权益回报率：第一部分
第48章股东权益回报率：第二部分
第49章杠杆问题和可能的骗局
第三部分
现金流量表
第50章现金流量表：巴菲特靠它查看现金
第51章资本开支：致富秘诀之一就是减少它
第52章股票回购：巴菲特增加股东财富的免税途径
第四部分
衡量具有持续竞争优势公司的价值
第53章巴菲特的股权债券创意如何使他致富
第54章持续竞争优势带来的持续增长回报
第55章衡量具有持续竞争优势公司价值的其他途径
第56章巴菲特如何确定购买一家理想企业的最佳时机
第57章巴菲特如何确定卖出时机
附录
具有持续竞争优势公司的资产负债例表
不具有持续竞争优势公司的资产负债例表
具有持续竞争优势公司的损益例表
不具有持续竞争优势公司的损益例表
术语汇编
致谢

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