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Jingdong book

一看就懂的投资常识全图解/去梯言系列

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★入门必读书,从理财菜鸟到投资专家,只有“一步之遥”!
★投资有风险,常识需学习!不学不知道,一学才重要。
★富爸爸穷爸爸必修课,通向财务自由之路。图文并茂,通俗易懂,清晰直观。
★领略投资学的魅力,掌握投资学的原理。理性作出投资决策,迈向财富自由之路!
★全面:本书将经济学、企业管理、金融心理学、股票基金等方面融入投资之中,讲述了投资者必须知道的投资常识,简单易懂且适合个人投资者。
★实用:汇集巴菲特、彼得林奇、格雷厄姆、索罗斯等世界投资大师的成功秘诀,既有理论讲解又有案例分析,对家庭日常投资理财有一定的参考价值。
★有趣:书中对热门知识点都搭配充满趣味的漫画或图表,有方法有建议,便于透彻理解,从而轻松掌握投资学的真谛,培养财富眼光,练就理财本事。
★你知道一个人走向平庸有哪四个特征吗?微信公众号给出的答案是:
★1.没目标只混日子,没方向不规划人生,瞎折腾;
★2.不独立自主,总依赖别人,不学习不吸收信息,没主见被动地活着;
★3.没责任心,没风险意识,不敢承担风险;
★4.不懂投资常识,没有投资理财意识。
★人的一生能够积累多少财富,不一定取决于你能够赚多少钱,而取决于你会不会投资理财,是否了解投资常识。钱找人胜过人找钱,要懂得是钱为你工作,而不是你为钱工作。
Content Description

《一看就懂的投资常识全图解》系统讲述与老百姓密切相关的投资知识,为读者朋友学习投资提供了切实可行的路径。书中对常用的几种投资方式进行了详细介绍,使读者朋友能够结合自身特点,选择合适的投资方式,同时借鉴前人经验,更安全、更有效地进行投资。
Author Description

赵彦锋,硕士,任职于西安财经学院,高级工程师,从事于计算机网络、管理方面研究。出版有《一看就懂的投资常识全图解》《管理越简单越好》等著作多部。
Catalogue

第一篇 投资须趁早:赚钱从财富思维开始 1
第一章 不懂投资,你就受穷一辈子 2
一、只赚钱不投资永远成不了富人 2
二、学会投资,从根本上改变你的未来 3
三、不要让钱“发霉”,而要让钱“发光” 6
四、投资可能会失败一时,但不可能会失败一世 6
五、思维模式的转换——从储蓄的时代到投资的时代 7
第二章 投资领先一小步,财富跑赢一大步 11
一、为什么说投资越早越好 11
二、设定财富计划,一步步实现财富目标 12
三、真正了解投资过程 14
四、实现无忧人生五工程 15
五、每天记账,每年制作一次财务状况表 15
六、没有最好的投资观,只有最适合自己的投资观 17
七、把成功规则用于投资实践中 19
第三章 投资就要会“算计”:以最小投资获得最大回报 21
一、通货膨胀到底会对你造成多大伤害 21
二、储蓄并不是把钱放进银行那么简单 23
三、怎样消费才是最划算的 24
四、如何加强对闲置资金的管理 27
五、最保险的投资是什么 29
第四章 掌握投资之道,开启财富之门 31
一、找到诀窍,投资就是这么简单 31
二、充满致富的梦想 32
三、通胀和负利状况下首重资产保值 33
四、复利投资,让钱生钱 34
五、从小开始,逐渐做大 36
六、实现幸福生活大计——财富人生由此启动 38
第二篇 穿透通胀迷雾:读懂数据真相,把握投资机遇 39
第一章 宏观经济变化:决定投资命运的生死符 40
一、通货膨胀对日常生活有什么影响 40
二、辨别虚假繁荣背后的泡沫 42
三、物价是涨了还是跌了 43
四、“GDP”背后隐藏着什么 45
五、人口红利与经济发展的关系 47
六、恩格尔系数有什么作用 49
七、人民币升值利多还是弊多 50
第二章 神奇的投资复利:投资时间就是投资金钱 53
一、用时间换金钱,用金钱换时间 53
二、每月投资700元,退休拿到400万 55
三、人赚钱,最传统的赚钱方法 57
四、“钱”赚钱,最赚钱 58
五、加息下的投资策略 59
六、投资自己是最稳当的赚钱方法 61
第三章 税务规划做得好,投资没烦恼 62
一、避税,你了解吗? 62
二、高收入者如何进行避税 64
三、合理避税,让自己收益最大化 66
第四章 在经济危机中发掘投资良机 68
一、通货膨胀的避风港在哪里 68
二、经济危机带来投资的良机 70
三、根据经济周期把握最佳投资机会 71
第三篇 左手投资,右手致富:富贵一生的投资攻略 73
第一章 20多岁投资自己,比什么都重要 74
一、百分之百的决心与毅力,填满第一桶金 74
二、创造机遇,为自己加分 75
三、培养你的职场竞争力,把自己的身价提高N倍 76
四、“个人品牌”让你更有竞争力 78
五、理财的不懈动力,是持续赚钱的能力 78
六、“职场新人”如何度过职场成长期 80
七、20多岁的单身贵族的投资选择 82
八、20多岁的“二人世界”的投资策略 84
第二章 30多岁,贷款投资三思而后投 86
一、自有闲置资金如何投资 86
二、借贷资金如何投资 87
三、30多岁的白领阶层的投资计划 89
四、30多岁的中高收入阶层的投资计划 91
五、30多岁的高收入阶层的投资计划 91
六、从二人世界到三口之家如何投资 93
第三章 40多岁,资产结构调整需重视 95
一、步入不惑之年的人如何投资理财 95
二、人到中年:不惑之年求稳健 96
三、40多岁人的最佳投资组合 97
四、40多岁人如何购房投资 98
五、40多岁人的投资计划 99
第四章 50多岁,投资方向转移是重点 101
一、50多岁,抓紧时间赚取最后一桶金 101
二、50多岁如何实现儿子结婚、自己养老的计划 104
三、50多岁的“准退休族”如何谋划未来 105
四、“准退休族”:一技在手,退休无忧 106
五、50多岁的“准退休族”要注意的 109
第五章 60多岁,养老理财两手都要抓 111
一、银发族的两大麻烦 111
二、养老规划,先问自己三个问题 113
三、老年人如何打理自己的财产 114
四、亲手进行退休投资,架起安全防护网 115
五、每天只存四十元,养老“不差钱” 117
六、告别伸手要钱的日子,多养几个“金子” 119
七、老年人易陷入的理财误区 122
第四篇 态度决定投资成败:投资是“理性”的游戏 123
第一章 投资心态:投资要先过心理关 124
一、入市前,先做好心理准备 124
二、耐心是投资极为重要的素质 126
三、克服“恐惧”与“贪婪” 127
四、莫把“投资”当“投机” 129
五、自制力对投资很重要 130
六、从自己的错误中学习 132
第二章 打造投资组合利器,分散规避投资风险 134
一、钱不多的人也要进行资产配置 134
二、如何合理选择投资组合 136
三、如何进行家庭式组合投资 137
Book Abstract

投资领先一小步,财富跑赢一大步
一、为什么说投资越早越好
很多年轻人总认为理财是中年人的事,或是有钱人的事。其实理财能否致富与金钱的多寡关系并不是很大,而与时间长短的关联性却很大。人到了中年面临退休,手中有点闲钱,才想到为自己退休后的经济来源作准备,此时却为时已晚。原因是时间不够长,无法使复利发挥作用。要让小钱变大钱,至少需要二三十年以上的时间,所以理财活动越早越好,并且要养成持之以恒、长期等待的耐心。
被公认为股票投资之神的巴菲特,他相信投资的不二法门,是在价钱好的时候,买入公司的股票且长期持有,只要这些公司有持续良好的业绩,就不要把他们的股票卖出。巴菲特从11岁就开始投资股市,今天他之所以能靠投资理财创造出巨大的财富,完全是靠60年的岁月慢慢地在复利的作用下创造出来的;而且他自小就开始培养尝试错误的经验,这对他日后的投资成功有关键性的影响。
越早开始投资,利滚利的时间越长,便会越早达到致富的目标。如果时间是理财不可或缺的要素,那么争取时间的最佳策略就是“心动不如行动”。现在就开始理财,就从今天开始行动吧!
试问一下每月逼自己投资100或500元储蓄并投资会影响大家的生活质量吗?答案是当然不会的。但如果大家可以做到每月将100~500元用于投资,那么你的晚年将一定是幸福的。
二、设定财富计划,一步步实现财富目标
在生活中,常有人整天眯着眼睛考虑“有没有什么办法赚大钱”,恨不得一天就赚个十万八万。其实,越是这样的人,越不容易赚到钱。
要想赚大钱,成功的要诀是及早发现“赚钱并不是目的,而是一种手段。预先设计一个路线图,再谈赚钱的计划。如果只是糊里糊涂地为钱卖命,那又何谈赚钱的意义?”
在赚钱之前,必须给自己订立一个赚钱之后的计划,并学会用钱。当然,赚钱之后不一定要完全按照计划行事,计划也不可能十全十美,但是,起码的计划是必要的。
财富就像一棵树,是从一粒小小的种子开始长大的,你如果在生活中制定一个适合于自己的财富计划表,你的财富就依照计划表慢慢地增长,起初是一个种子,而在种子长成参天大树时,你就会渐渐发现,制定一个财富计划表对自己的财富增长是多么的重要。
制定财富计划表是家庭的重大财务活动,必须要有目标,没有目标就没有行动、没有动力,盲目行事往往成少败多。
在这里,投资资金是源于个人的储蓄,而对于收益效用最大化的创富者而言,延期消费而进行储蓄,进而投资创富的目的,是为了得到更大的收益回报、更多的消费。
因此,个人财富再分配可以表述为:在既定收入条件下对消费、储蓄、投资创富进行选择性、切割性分配,以便使得现在消费和未来消费实现的效用为最大。如果为这段时期的消费所提取的准备金多,用于长期投资创富的部分就少;提取的消费准备金少,可用于长期投资的部分则就多,进而你所得到的创富机会就会更多,实现财富梦想的可能性就会更大。
……
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