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Jingdong book

广东经济出版社众筹模式：募资·投资·孵化·运营

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Jingdong book

广东经济出版社众筹模式：募资·投资·孵化·运营

Name: 广东经济出版社 众筹模式：募资·投资·孵化·运营
Brand: Jingdong book
SKU: 3111011131
Price: 31.08 USD
Availability: OutOfStock

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Editer Recommend

让你看得懂，学得会，用得上的众筹实操手册

简单易学：大量配图，逻辑清晰，零起点也行

现学现用：蕞新的众筹实战方法，轻松就上手

深度解析：看到问题背后的问题，知新也知本

模式衍生：吃透众筹变化的规律，稳坐钓鱼台

Content Description

李克强总理提出“大众创业，万众创新”的理念后，一大批众筹平台成立了，现在普通人也能通过众筹来解决自己的问题。

其实这种众筹模式，很久以前就有过。例如，20世纪70年代，一个大院里有5户人家。每户人家出一点钱，共同买了一台缝纫机。缝纫机的使用规则是一个家庭用一天，一周里剩下的两天谁家有事就给谁家用。缝纫机作为一个纽带，使这5户人家的关系变得特别好。在那个贫苦的年代，这5户人家穿得比较体面，与别的人家相比地位更高。

不过现在的中国式众筹发生了裂变。

2013年10月18日，作为北大校友创业联合会秘书长的杨勇创立了1898咖啡馆。1898是一家通过众筹模式创立的咖啡馆，自杨勇发起这个项目之后，在短时间内就引起了各个领域的精英群体的关注，并且能够在近两年时间里持续引领和推动国内的众筹浪潮。

1898咖啡馆不是传统意义上的咖啡馆，而一个“交易所”，甚至是目前蕞热的众筹策源地。在这场关于创意的完美旅行中，杨勇在无意中找到了一条符合中国国情的众筹方法，借助熟人圈的信任资源创业，即“螺旋壳里做道场”。

本书不仅仅讲述了1898咖啡馆是如何做的，还介绍了大量平台、融资、组织、“互联网+”等蕞新时代趋势性的关键词及其操作模式，以求读者能将众筹的方法、方式为自己所用。

Author Description

任昱衡，博士、副研究员，高级电子商务师，高级硬件工程师，中国电子商务协会电子商务研究院副院长，中国电子商务协会信用体系建设管理中心主任助理，中国电子商务师资质（职称）认证管理中心主任助理。参与国家多项电子商务法律、法规、标准制定工作，目前主要负责国家电子商务师职业水平（职称）认证体系的构建和国家电子商务行业企业信用监管工作。在多所重点高校担任客座讲师，负责讲授电子商务专业课程，指导信息管理专业和软件工程专业（电子商务方向）硕士研究生。

Catalogue

第1章让你的创意找到你的城

1．1 不要让你的创意停留于想象

1．2 创意的执行困境

1．3 找对人，让想法成真

1．4 找到钱，让创意变成产品

1．5 与情怀无关的拉萨沙发客

1．6 可穿戴设备WeLoop小黑

第2章没有什么不可以众筹

2．1 科技众筹：3D打印机的那些事儿

2．2 电影众筹：快男与粉丝的新玩法

2．3 运动会众筹：你是不是也想加入黑马运动会

2．4 医疗众筹：Watsi网站开启救助行动

2．5 公益众筹：疯靡全球的冰桶挑战

2．6 产品众筹：三个爸爸儿童专用空气净化器

2．7 营销众筹：乐视网与C罗的联合扩张

2．8 游戏众筹：虚拟现实Oculus VR

第3章众筹模式：你要选择哪种模式

3．．1 回报型众筹

3．2 股权型众筹

3．3 债权型众筹

3．4 捐赠型众筹

3．5 《罗辑思维》：众筹的股权型模式

3．6 如何办一场捐赠型众筹

3．7 不同的众筹模式都要经历同样的阶段

3．8 如何选择适合你的众筹模式

第4章选择你的准众筹平台

4．1 3W咖啡：总理去过的地方

4．2 Kickstarter：全球最大的众筹平台

4．3 天使街：以O2O项目为主的垂直众筹平台

4．4 大家投：草根众筹平台

4．5 天使汇：金融精英的聚集地

4．6 朋友圈：最具信任关系的“熟人经济”

4．7 乐童网：音乐领域的新玩法

4．8 Crowdcube：全球第一家股权众筹平台

第5章设置门槛：不是有钱就能进来

5．1 参与者应该如何划分

5．2．小众化众筹更容易成功

5．3 拒绝超高预期的投资人

5．4 多找靠谱的推荐人

5．5 不要“押宝”形式的大额投资

5．6 如何巧妙地拒绝投资人

第6章众筹活动上线前的筹备

6．1 如何撰写众筹的商业计划

6．2 投资人最关注的基本信息

6．3 如何讲述你的创意

6．4 财务状况说明

6．5 资金用途以及众筹额度

6．6 你能为投资人带来什么

第7章发起人如何与投资人沟通

7．1 拿出你的产品“干货”

7．2 向潜在投资者讲述你的故事

7．3 重视关键领投人

7．4筹资沟通清单

7．5 发布会

7．6 如何快速筹集资金

第8章如何让投资人参与其中

8．1 让股东在这里找到归属感

8．2 每个人出一点点力气

8．3 激发使命感

8．4 如何打造股东的荣誉感

8．5 1898咖啡馆：让股东动起来

第9章多元化的众筹股东架构设计

9．1 股东筛选前的核心团队

9．2 最差的股权架构：两股东各占50%

9．3 扩大核心人数，再沟通

9．4 初期的磨合阶段是必需的

9．5 不能急于求成

9．6 提前释放风险

第10章发起人如何保护自己及股东

10．1 众筹与非法集资的区别

10．2 防止项目审核推荐涉及的欺诈

10．3 资金流如何把控

10．4 时间和金额风险的预防

10．5 汇款的财务管理

10．6 如何看穿众筹项目中的骗子

10．7 对潜在问题保持警惕

10．8准备一份退出计划

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Jingdong book

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广东经济出版社 众筹模式：募资·投资·孵化·运营

广东经济出版社众筹模式：募资·投资·孵化·运营