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Jingdong book

天猫开店创业致富一本就够（最新实战版）

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Jingdong book

天猫开店创业致富一本就够（最新实战版）

Name: 天猫开店创业致富一本就够（最新实战版）
Brand: Jingdong book
SKU: 3112002481
Price: 32.36 USD
Availability: OutOfStock

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为什么写作本书？

随着互联网和电子商务的发展，越来越多的人投入到了互联网创业的大潮中。在天猫开店，已经成为人们创业的一种重要途径，天猫的崛起更是势不可挡。
目前，关于淘宝开店、淘宝装修设计、淘宝营销等方面的图书有很多，但关于天猫开店的图书却屈指可数。而且，随着近两年的快速发展，天猫也发生了很大的变化。因此，这时推出一本有关天猫开店的新版实战指导图书，将符合市场的需求。

这本书讲了什么？

本书介绍了天猫开店前的准备工作、天猫店铺管理与美装、如何玩转千牛工作台、如何做好天猫店铺营销与推广，讲述了与天猫相关的客服、物流以及相关开店经验，列举了一些天猫店铺案例，目的在于帮助计划在天猫创业的新手解决开店入门的一系列问题，帮助天猫商家进一步提升销售业绩和利润水平。

这本书具有哪些特点？

1.全书整体结构清晰，分成12大章，每章针对一个具体的问题；
2.语言简练、图文并茂，以图解的形式展现各种操作和设置，手把手教会读者如何打理自己的天猫店铺；
3.内容真实、应用平台采用新的版本，市场上暂无同类新品。

Content Description

随着互联网的发展和电子商务的火爆，越来越多的人都投入到了互联网创业的大潮中。在天猫开店，已经成为人们创业的一种重要途径。再加上阿里巴巴通过“双十一”“双十二”等营销策略，使天猫的崛起更是势不可挡。那么，怎样才能在天猫上开一家真正能赚到钱的店铺，实现创业致富的梦想？
《天猫开店创业致富一本就够（最新实战版）》围绕这个主题，系统、全面地介绍了天猫开店前的准备工作、天猫店铺管理与美装、如何玩转千牛工作台、如何做好天猫店铺营销与推广。此外，本书还讲述了与天猫相关的客服、物流以及相关开店经验。最后，本书列举了一些优秀的天猫店铺案例。全书语言简练，图文并茂，内容实用，强调实战，能够帮助计划在天猫创业的新手解决开店入门的一系列问题，也能够帮助天猫商家进一步提升销售业绩和利润水平。

Author Description

张发凌男，35岁。求学期间与同学共创图书工作室，后成立公司，并长期担任计算机资讯部门主管之职，负责图书的选题策划和项目主持工作；期间积累了丰富的工作经验和多方面的实战技能，策划和出版图书共400余本。

Catalogue

第1章知天猫、懂天猫、赢在天猫 1
1．1马云与天猫的情缘 1
1．1．1天猫名称的由来 1
1．1．2天猫的定位 2
1．1．3天猫的含义 2
1．2天猫的昨天、今天与未来 2
1．2．1从销售金额角度 2
1．2．2注册用户（商户） 4
1．2．3网购趋势 5
1．2．4天猫的未来 8
1．3天猫VS淘宝，谁更胜一筹 10
1．3．1客户流量 12
1．3．2销量比较 13
1．3．3客户认可度 14
1．3．4天猫的优势 15
1．3．5是否可以同时入驻天猫和淘宝 16
1．4天猫的“双十一”营销策略 17
1．4．1营销策略 17
1．4．2销售数据分析 18
1．4．3“双十一”新特点 19
1．5商家眼中的天猫 21
1．5．1流量方面 21
1．5．2收入来源 21
1．5．3平台服务 22
1．5．4品类结构 22
1．6买家眼中的天猫 23

第2章天猫创业，怎样起步 25
2．1天猫规则 25
2．1．1营销活动规则 25
2．1．2预售业务管理规则 27
2．1．3忧退换货规则 29
2．1．4违规行为 29
2．1．5信用评价规则 32
2．2注册公司，拥有合法营业执照 33
2．2．1注册公司 33
2．2．2办理营业执照 35
2．3申请旗舰店、专卖店或专营店 36
2．4准备好投入资金与运营资金 39
2．4．1保证金 40
2．4．2技术服务费年费 41
2．4．3实时划扣技术服务费（佣金） 43
2．4．4其他资金投入 44
2．5组建技术团队与运营团队 44
2．5．1岗位划分 44
2．5．2运营团队 47
2．6如何申请天猫 48
2．6．1了解招商标准 48
2．6．2入驻申请流程 50

第3章天猫之路，店铺初始设置 59
3．1亮出营业执照 59
3．2品牌管理，上传品牌授权资质 62
3．3子账号管理，设置使用权限 64
3．3．1新建员工 64
3．3．2设置部门结构 66
3．3．3设置角色权限 67
3．3．4旺旺分流 69
3．4商家保障管理 69
3．5店铺品质管理 70
3．6手机淘宝店铺 71
3．6．1开放“码上淘” 71
3．6．2手机专享价 73
3．6．3手机营销平台 74

第4章 “猫”店起航，改头换面 75
4．1店铺名称、店招、LOGO与相关信息设置 75
4．1．1名称与LOGO设置 76
4．1．2官方网店装修 76
4．1．3淘宝店铺装修 78
4．1．4店铺基本设置 80
4．2店铺商品分类管理 81
4．2．1添加手工分类 81
4．2．2添加自动分类 83
4．3宝贝发布管理 84
4．3．1如何发布宝贝 85
4．3．2发布新产品 93
4．3．3交易快照 94
4．4商品编辑与下架管理 94
4．4．1编辑商品信息 95
4．4．2商品下架 96
4．5图片空间管理 97
4．5．1图片空间管理图片 97
4．5．2定制商品图片水印 101
4．5．3扩容图片空间 102

第5章 “猫”店美装，打造视觉盛宴 105
5．1个性化店标设计 105
5．1．1静态店标设计 105
5．1．2动态店标设计 109
5．2个性化店招设计 114
5．2．1设置店招背景 115
5．2．2添加商品图片 116
5．2．3添加文字内容 118
5．3宝贝分类区美化设计 119
5．3．1了解宝贝分类区 120
5．3．2设计漂亮的宝贝分类按钮图片 121
5．3．3默认宝贝分类页设计 123
5．4宝贝促销活动区与促销页设计 123
5．4．1新商品促销活动设计 124
5．4．2特价促销活动设计 127
5．4．3节日促销活动设计 130
5．5宝贝美化设计 133
5．5．1图片尺寸调整 133
5．5．2图片背景替换 136
5．5．3图片美化与修饰 137
5．5．4图片特效处理 142

第6章 “猫”店交易，玩转千牛工作台 147
6．1千牛工作台的基本使用 147
6．1．1下载和安装 147
6．1．2交易模板显示设置 149
6．1．3添加模块 150
6．2火爆插件的使用与管理 150
6．2．1搜索可用插件 151
6．2．2插件管理 153
6．3生意参谋 154
6．3．1了解各项指标 154
6．3．2进入生意参谋 157
6．3．3生意参谋平台 158
6．4阿里旺旺在线交流 165
6．5当前交易管理 167
6．6基础设置 168
6．6．1安全中心 169
6．6．2系统设置 170
6．6．3子账号管理 170

第7章 “猫”店营销，做最地道的商家 173
7．1微营销 173
7．1．1微营销的优势 173
7．1．2微营销的方式 174
7．2参加“双十一”营销 177
7．2．1做好准备工作 177
7．2．2报名要求及招商规则 178
7．3参加“1212品牌盛典”营销 181
7．3．1如何报名 181
7．3．2了解规则 182
7．4参加天猫年货节 184
7．5免费与付费流量的运用策略 185
7．5．1流量来源的具体划分 186
7．5．2免费流量渠道 188
7．5．3搜索和类目导航 190
7．5．4如何引入免费流量 191
7．5．5付费流量运用策略 192
7．6搭配宝的运用策略 196
7．7店铺优惠、特价、限购的运用策略 199
7．7．1店铺优惠 199
7．7．2特价优惠 205
7．7．3限购管理 208
7．8其他店铺营销策略 210
7．8．1限时打折 210
7．8．2搭配套餐 212
7．8．3店铺优惠券 214
7．9会员关系管理 216
7．9．1合理设置会员体系 216
7．9．2设置包邮活动 218
7．9．3设置优惠券 220
7．9．4创建新人礼包 221
7．9．5管理会员关系等级 222

第8章 “猫”店宣传与推广，花最少的钱做最多的事 223
8．1加入相应的买家旺旺群进行免费宣传 223
8．2利用社交工具发送促销商品进行免费宣传 224
8．3通过相应社区发帖回帖进行免费宣传 225
8．4通过搜索引擎及百度推广进行免费宣传 228
8．5通过“淘宝直通车”进行推广 230
8．5．1直通车的优势 231
8．5．2直通车的功能 231
8．5．3直通车推广商品 234
8．5．4查看直通车数据 236
8．5．5关键词决定推广成败 238
8．5．6哪些商家适合直通车 239
8．6通过“淘宝客”进行推广 240
8．6．1了解淘宝客 240
8．6．2设置淘宝客推广计划 243
8．6．3佣金设置规则 245
8．7通过“淘宝试用”进行推广 247
8．8通过“拍卖会”进行推广 250
8．9通过“天天抢拍”进行推广 251
8．10通过“值得买”进行推广 253
8．11通过“聚划算”进行推广 254
8．12 通过“钻石展位”进行推广 257
8．12．1了解钻石展位 258
8．12．2精确投放钻展 260
8．13通过“硬广”进行推广 262
8．14通过“橱窗推荐”进行推广 264

第9章 “猫”店客服，打造最专业的“猫”客服 267
9．1天猫客服应具备的素养 267
9．2定制“客户至上”的客服制度 268
9．3端正服务态度与注意文明用语 269
9．3．1端正服务态度 269
9．3．2常用文明用语 270
9．3．3客服用语注意事项 271
9．4面对买家退换货要耐心 271
9．4．17天理由退换货 272
9．4．2退换货流程 273
9．4．3退款管理 273

第10章 “猫”店物流，选择最佳物流合作伙伴 275
10．1掌握发货方式 275
10．2选择最佳快递公司 277
10．2．1如何选择快递公司 277
10．2．2快递设置 278
10．3选择物流服务 279
10．3．1订购物流服务 280
10．3．2使用物流预警 285
10．3．3运费险 286
10．4如何降低物流成本并避免纠纷 288
10．4．1如何降低物流成本 289
10．4．2如何避免发生物流纠纷 289
10．5如何包装商品最安全、最节省 290
10．5．1为什么要注重包装 291
10．5．2如何包装 291
10．5．3包装注意事项 294

第11章网上“猫”店经验谈 295
11．1营造良好的团队氛围与工作环境 295
11．1．1如何营造团队氛围 295
11．1．2工作环境 296
11．2树立品牌的影响力与口碑 297
11．2．1品牌影响力 297
11．2．2

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