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Jingdong book

策略:如何在复杂世界里成为高手

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策略:如何在复杂世界里成为高手

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★思维指导行动,策略决定成败。
★打破定势→颠覆认知→破解套路→掌握先机。
★在这个复杂的世界,为自己赢一个未来!
★突破你的思维定势,掌握高手间的策略竞争技巧。
★8大策略技巧,4大黄金法则,63个知识点,做职场出彩、社交出众的实战高手。
★掌握优质策略框架体系,识别决策问题,化解执行危机。

Content Description

对客户、市场一头雾水,谈话总是不断让步,计划执行磕磕绊绊,沟通仿佛一场大战?其实,工作和生活中99%的烦心事都是不懂如何制订策略造成的。
本书通过四大黄金法则,六十三个知识点,大量详实的案例,深入浅出地解读职场、管理、社交、谈判等八个领域的策略竞争技巧。帮助读者打破思维定势、颠覆固有认知、破解职场套路、掌握执行先机。
通过本书可以学到:
在复杂的环境中,形成具象的策略思维;
运用策略技巧,在人生博弈中扩大胜面;
当目标任务浮现,制订策略确保它得以完成;
与对手建立合作后不战而胜。
本书对高手间的策略模式进行了细致的剖析,帮助大众在这个复杂的世界里赢得未来!

Author Description

江潮,

演讲与口才金牌教练,知名培训师,社交达人,自由撰稿人。专注研究职场、沟通、人格与人际交往等心理学领域数十年,在人际公关和演讲口才方面有丰富经验。

游历多国,在行走中以独特视角解读不同的人生。


Comments

由机智和经验合成的策略思维,是一个人主要的才能之一。
——法国古典管理理论代表人享利·法约尔

美国企业界存在的一个很大的问题是——当他们遇到问题时,只会按照之前制订的原策略加倍努力。就像挖金子,当你挖到20英尺还没有发现金子时,你的策略会是再挖2倍的深度。但如果金子是在距你横向20英尺处,那么不论你挖多久也永远不会找到金子。
——法国心理学家爱德华·德·波诺

遭受挫折后,主要的原因恐怕就是:人们很少充分地思考自己在执行之前,对整件事情的策略是什么。
——现代管理学之父彼得·德鲁克

除非制订策略后决定致力于取得好的成果,并认真、系统地实施这个策略。否则一切精力将被用于为昨日的问题辩护。
——社会活动家威廉·科恩

Catalogue

前言
第一章目标策略:制定正确、符合实际的战略规划
第二章沟通策略:掌握说话的力量
第三章社交策略:一眼看穿他人心理,掌控社交主动权
第四章职场策略:在办公室里做出最佳选择
第五章管理策略:一个人是工作,一群人是事业
第六章执行策略:即刻行动,改变一切的核心力量
第七章谈判策略:如何在博弈中获得更多
第八章 饭局策略:做个会说话会办事会交际的人

Book Abstract

精彩语录:
1.一个善于观察、把握非语言讯号的人,一定是一个有着丰富生活经验的人,没有一定时间的自然积累,是难以实现的。
2.学会积极主动"秀"出自我是改变怀才不遇的最佳途径,让上司注意到你的努力。
3.以谦逊的态度来表达自己的观点或做事时,不仅能减少一些冲突,还容易被他人接受。
4.在职场中,懂得自我控制的人才不会轻易受到情绪的制约,不会在冲动之下,做出伤害他人、给自己的职场生涯埋下隐患的事。
5.言谈举止决定你的职场生涯,你要注意自己的言谈举止,尽量避免因为言行问题而伤害别人,导致自己职场交际中的失败。
试读:
说话有分寸,绝不在该说与不该说上犯错
话不在好,而在顺耳。好听的话,他人更容易接受;难听的话,对方只会抗拒。同一个意思,有的人说别人就乐意听,有的则不然。这就是表达方式不同的结果。
会说话是一种技巧,如果掌握了,即使不好听的话别人也能听出善意;不讲究方法,纵然是表扬,对方也不会领情。
王树是个“大嘴巴”,每次提到他,大家都一脸嫌弃地说:“那个人太不会说话了,好话到他嘴里都变味了,更别提坏话。”
小区里张大爷的儿子为了救掉到河里的孩子去世了,张大爷非常伤心,一时很难接受事实。
大家知道后,都想去安慰一下张大爷,希望他能接受事实,振作起来。
王树知道后,也想去表达自己的同情。
王树见到张大爷后发现,他不哭也不说话,只是呆呆地看着儿子的遗像,大家都在一边暗自叹息,不知道该怎么开口。
王树在张大爷家待了一会儿就按捺不住了,他张口就说:“张大爷,你不要难过了,你的儿子已经死了,他再也不会回来了。”
听了王树的话,张大爷像是受到了什么刺激,抓起脚下的东西就砸向王树:“你这个多嘴的王八蛋,给我滚,我儿子没死,你儿子才死了呢。”
张大爷气得眼泪直流,话都说不清了。
这时,小区物业的负责人来了,他思忖了一会儿后说:“小孩子掉进了河里,多亏了你儿子英勇仗义,虽然他离开了我们,但他会永远活在我们心中。”
“对,大家都会记得他。”
“他是我们心中永远的英雄。”大家纷纷说道。
张大爷终于哭出声来,含糊哽咽地说:“我儿子还这么年轻,我……我真是不敢相信啊。从早上开始,我的右眼就跳个不停,没想到居然是这么大的祸事。”
听了小区物业负责人的话,张大爷虽然还是非常难过,但他终于理智地接受了儿子已经去世的事实。
张大爷痛失爱子,悲痛难当,王树张嘴就说张大爷的儿子已经死了,老人当时最不想听到“死”字,被刺激后,情绪更不稳定。小区物业负责人的话却不同,他肯定了老人儿子的价值,他的死是
有意义的,是仗义的。如此,老人虽然还是难过,但也知道这是没办法的事,只能接受。
文中的两个人表达的是同一个意思,但方式不同,产生的效果也有很大差异。
没人喜欢听不合时宜的话,尤其是批评,说得不好肯定会得罪人,哪怕你出发点是好的。生活中我们经常说“他是刀子嘴豆腐心”,了解你的人,也许会看到你的内心,但是外人却不知道。如果不懂说话技巧,不能深入人心地表达,你的“刀子嘴”会伤人无数。
说话要照顾别人的感受,要尽量用委婉的方式诉说,把话缓缓说到对方心坎上才能达到想要的效果。
心理学家说过,“并不是所有的人都能听进去逆耳的忠言”,明明是好话,但表达方式不对,对方就不领情。其实,我们完全可以将忠言说得顺耳一些。
说话讲究表达,能让人感觉温暖;如果不注重说话艺术,伤人伤己。前后一对比,我们可以明显看出,说话讲究表达方式的重要性。
一个意识不到说话方式重要性的人,很难在交际道路上走远。我们在社交中,一定要认真思索,避免一时冲动说出伤人的话。难听的话,比利剑还要伤人。
不会说话,不仅仅是容易得罪人这么简单。凡是在交际中顺风顺水的人,都是擅长说话的高手,不论说什么,别人都爱听。好口才可以帮助我们打开他人的心门,拉近彼此的距离,更容易达到社交的目的。
说话体现了一个人的整体水平,所以,在任何场合我们都要重视表达,成为能用话语赢得人心、温暖他人的交际高手。
在生活中与他人交流时,一不注意就会说错话,让他人生气,每当此时我们都会很郁闷。自己明明不是如此想的,但说出来的话却让人误会了。这是因为我们的说话技巧还有待提高,所以,平时要多学习表达技巧。
首先,在跟人说话时要控制自己的情绪,不要因为自己心情不好,就冲着他人发泄。听你说话的人,会觉得你莫名其妙。所以,当你在气头上时,最好的方式是暂时保持沉默。等情绪平复了再用温和的态度跟别人交流。好的态度,也是一种良好的表达方式。
其次,还要明白说话是种沟通方式,不是攻击别人的手段。有些人开口就是“你不要怎样”“你是不对的”,对方听后肯定会不高兴。说话时少用否定词,多用肯定语气。
完全可以用温和的方式让对方明白,带着攻击性说话是最差劲的语言沟通方式。让他人感受到你的心意就可以了,没必要再说伤人的话。再次,在说话时要利用好幽默的表达方式。在跟人说话时,会有很多不确定性,如果遇到不好说的话题,怕得罪人,完全可以利用幽默来表达自己的意思。
有些话,如果我们说得很严肃,别人心里难免会不悦,会感觉到无形的压力。在交际过程中,幽默可以缓和气氛,减少对方的对立情绪,你的表达会更深入人心。
有个人去小酒馆喝酒,刚喝了一口就吐了出来,酒太酸了,他一拍桌子就开始大骂:“这是什么酒啊?酸死了,你们这里简直就是黑店。”
老板也不是省油的灯,哪里受得了这份气,立刻找来伙计,把那个客人打了一顿。
这时,又来了一位年轻小伙子,他说:“这是怎么回事啊?在表演格斗吗?”
老板一听,怒气顿时消了一些。
小伙子知道因由之后,自己也品尝了一口酒,他皱着眉说:“哎呀,你把我也打一顿吧。”
老板愣了一下,继而明白了小伙子的意思,大家都笑了起来。老板立刻让人换了新酒。
两个客人,都在说酒难喝,一个因为不会说话挨了打,另一个则幽默地说服了老板。由此可见,幽默的话语永远是打动别人进行温和交谈的法宝。
最后,在说话时不要做“冒失鬼”,懂得三思而后行。有些人说话不经过大脑,这样的人在交际中很容易触碰别人的“雷区”,引起他人的反感。每个人都有忌讳,我们在说话时要尽量避免。如果非要表达,则要含蓄一点,或通过暗示性的话将其表达出来。
“祸从口出”,通常说的就是这种冒失、口无遮拦的人。我们要学会谨言慎行,把话说对、说好。
说话的方式有很多种,面对不同的人、不同的场合,我们要灵活运用,不要不合时宜。说话要讲究方法,只有做到这些,才能和谐地处理好彼此之间的关系。
……
Introduction

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Brand Jingdong book
Brand Origin China

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Jingdong book