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Jingdong book

饭店收益管理

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Jingdong book

饭店收益管理

Name: 饭店收益管理
Brand: Jingdong book
SKU: 3114012901
Price: 26.99 USD
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《饭店收益管理》一书，是饭店业研究定价与收益优化策略的前沿专著
在经济学中，价格是一切活动的初始起点，又是意蕴丰富的结果和总和，所有的市场信息、多方博弈过程，体现形式便是一个金额数字。对于经济活动参与者而言，价格让他们或兴奋，或沮丧，但无论如何，在交易中，人们总是紧张地关注着价格，而在交易前后，灵敏的人则时时想着综合各种情况，来优化和运用价格，以促进交易和提高收入。
麦肯锡咨询公司一项研究结论表明：“对大多数公司来说，更好的定价管理是增加利润的快速和有效方法”。《饭店收益管理》一书系统地阐述了饭店产品定价与收益优化的策略和方法，在基于运用价格杠杆调节市场供需平衡理论的基础上，着重论述了价格优化和差别定价的方法。并对如何获取数据和运用数学法则计算，结合“大数据”概念，辅以人工决策，实现市场波动下的实时调价—动态定价，从而给出适合当下供求关系的价格等进行了阐述，以此实现通过收入优化来驱动利润优化。
《饭店收益管理》一书，注重对收益管理用于饭店业的实践应用，汇集了大量来自工作实践中的案例
祖长生先生从事饭店经营与管理工作二十余年，曾为国内多家饭店集团和在线旅游服务机构等单位进行收益管理授课、培训和实战指导。近年来，祖长生先生走访了数十家不同类型和档次的饭店进行访谈和调研，熟谙饭店管理者在收益管理应用方面的渴望和痛点。本书在阐述收益管理理论和基本概念的基础上，更加注重对收益管理用于饭店业的实践应用，其中有大量篇幅详细阐述了产品组合、细分市场、渠道管理、市场预测、价格优化、动态定价、差别定价、容量控制、超额预订以及就餐时间管理等收益管理应用方法和实施策略，并汇集了大量来自工作实践中的案例。该书既是祖长生先生多年来研究和探索收益管理在饭店业中应用的成果体现，也是一次自我实践工作经验的总结、沉淀与思考。
《饭店收益管理》一书，让更多的饭店管理者学会运用收益管理方法
近年来，随着中国旅游业的快速发展，在商务出行和休闲旅游市场强劲增长的同时，也带来了国内饭店数量的持续攀升，饭店间的市场竞争依然在加剧；再加上客栈民宿、短租公寓、长租公寓等新型服务业态的出现，为消费者购买住宿产品提供了更多的选择，成为饭店经营管理中的“痛点”，由此也带动饭店管理者对收益管理方法的日益重视和关注。有的饭店设立了专门的收益经理岗位，乃至收益管理部门。然而，与对收益管理热望形成反差的是，多数本土品牌饭店在经营管理中还没有运用收益管理方法，甚至有些饭店管理者还不了解收益管理所言何物；与此同时，对收益管理有一定运用的饭店，其中不乏只停留在对系统工具的简单使用上，管理者对收益管理思想、理论和方法的精髓并没有做到深层次的领悟，对收益管理理论和方法在我国饭店业的推广和发展带来制约。
祖长生先生兼任多家中国饭店业一线商业机构的高级顾问。近年来，在对国立省级的旅游饭店协会、大型饭店集团、在线旅游科技公司和专业培训机构的授课与实战培训中，深感中国酒店行业对专业的收益管理人才的“求贤若渴”。把收益管理理论及其方法普及到我国饭店管理之中，科学和系统地培养既有理论知识，又有实践经验的收益管理人才，正是《饭店收益管理》一书撰写的目的。
《饭店收益管理》一书，与您共享饭店业市场战术和秘籍
《饭店收益管理》是祖长生先生将自己职业和教学相结合，将实践和理论相结合，写出的专著。书中的论述是具有非常完善和缜密的体系。为读者秘传了大量第一线的精细操作“战术经验”。不止于此，书中还介绍了饭店收益管理的常用系统工具及其操作方法。而本书的后二章，系统地阐述了饭店隐性收益管理和收益管理组织机构的设立方式、岗位职责、工作职能，以及如何进行跨部门协作。这些心得，作为管理者传统中的“不传之秘”，在书中得以慷慨分享，以飨读者。
世界和中国的饭店业在转型升级，变得更加的数字化、科技化、年轻化和互联网化，饭店的从业人员也更愿意多投入学习，以跟上大趋势。而《饭店收益管理》一书，则是饭店从业者在收益管理领域从入门到精通的不二之选。

Content Description

由祖长生先生历时3年撰写的《饭店收益管理》一书由中国旅游研究院院长戴斌先生作序，主要内容分为五个部分共十一章，即收益管理理论及其基本概念、收益管理应用方法及其策略、饭店收益管理系统及其应用、饭店隐性收益管理和饭店收益管理组织构建。
收益管理，其核心理念是充分利用饭店已有资源存量，应用价格杠杆调节供求平衡，挖掘市场潜力，并通过实现收益优化驱动利润优化。
本书从收益管理理论和实践经验入手，系统阐述了收益管理在饭店企业中的作用和应用方法。使读者既能够清晰地认识收益管理原理，知晓收益管理在饭店运营中的作用，还能够使读者掌握收益管理的基本应用方法。有助于饭店或饭店集团建立收益管理组织，制定收益管理战略和实施收益管理策略。
本书既可作为饭店从业人员学习收益管理知识的参考文献，也可作为饭店管理专业学生学习收益管理课程的应用教材。

Author Description

祖长生，经济师，工学学士，对外经济贸易大学研究生，饭店收益管理资深专家，北京都季酒店管理公司总经理。
现兼任清华大学酒店管理高级课程班兼职教师、锦派国际酒店商学院客座教授、北京和泰盛典培训机构高级顾问、北京众荟信息技术股份有限公司收益管理高级顾问，《迈点网》与《环球旅讯》专栏作者。
曾任北京建国国际酒店管理有限公司营销总监、PriceMatch大中华区收益管理高级顾问及多家饭店总经理等职务。主要研究领域为饭店收益管理与市场营销，发表《收益管理在饭店业中的应用分析》、《不可忽视的隐性收益管理》等论文数十篇。

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