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Jingdong book

一本书读懂互联网思维

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互联网思维不仅是一个概念,其背后正喷薄而出的是工作、生活、商业的大革新与大机遇。互联网思维也不是互联网人的专利,我们可以把这种发散型的思维方式运用到生活中的每一个细节中去,不管你从事的是传统行业还是新兴行业,想不被社会淘汰,不被潮流拒绝,都要了解什么是互联网思维,如果运用互联网思维来改变自己现有的生活,改变自己的工作方式和学习方式。
《一本书读懂互联网思维》从最基本的互联网思维的概念说起,到如何充分运用这种思维方式来满足自己的工作需求,全面的为读者阐述了什么是互联网思维,它是如何产生又如何发展的。读懂互联网思维从这本书开始。

Content Description

《一本书读懂互联网思维》是深入研究互联网思维的经典之作,从互联网思维的定义到互联网思维应用的具体案例表现。作者深入浅出、条分缕析,全面阐述互联网思维的内核与精神,逐一点评当前关于互联网思维的各种观点。本书从最初级的互联网思维应用到高端的粉丝经济,平台建设,自媒体营销的方法都有详细讲解介绍。让读者了解什么是互联网思维的同时还能学会把互联网思维运用到自己的工作学习已经生活中

Author Description

庞晓龙,自由撰稿人,互联网达人。

Comments

全面向互联网转型是我们刻不容缓的目标。我们需要快速建立起互联网的业务模式,产品有更好的互联网应用体验,销售有更强的互联网通道,市场营销要更充分发挥互联网的特性和手段,以消费者为核心,推广我们的产品,宣传我们的形象。
阿里巴巴集团董事局主席马云


传统企业跟传统媒体一样,要改造成一个适应互联网的机制非常困难。互联网的冲击不止是电商、互联网营销等,它还将带来非常深层次的冲击。我觉得冲击到最后,整个社会都变成自组织。
联想集团总裁兼CEO杨元庆

Catalogue

第一章趋势和挑战:若不懂互联网,你该怎么生活
移动互联:未来新的发展趋势
没有万年不变的经营模式,何况是现在
未来的互联网形态就是:把一切连到一起
传统行业的重生法宝:新模式
第二章颠覆与重构:回归商业本质,紧跟用户需求
互联网思维——以人为本
互联网思维也堪比一次大的思想革命
用户价值至上
感性思维是重点
做到的三点完成用户至上目标
企业改革要从领导开始
第三章体验与服务:产品还是服务,这是一个问题
地位再低也有自己的追求
俘获大众才是王道
用户体验就是要有感觉
怎样做好用户体验
用户只会在意自己感觉到了什么
第四章简约并极致:专注中的力量,极致里的精神
互联网时代,产品变得简约而不简单
做用户喜欢的品牌
追求完美,追求极致
在互联网世界,第二注定失败
第五章跨界与打劫:如果你不跨界,互联网就打劫
互联网企业开始跨界经营
未来世界的常态就是跨界
跨界能够颠覆现有布局
跨界到底怎么跨?
要想跨界成功,用户数据就是撒手锏
第六章免费与收费:免费为了收费,免费的是最好的
免费是实在,是为了以后挣钱
都免费了,企业是怎么赚钱的?
企业如何玩转免费模式
免费要遵守的游戏规则
免费到底是为了什么?
第七章数据与云端:大数据大商业,放在云端的生活
企业要重建场景
企业要关注数据细节
互联网中,消费者真的是上帝
数据最重要的不是数据本身
如何玩转大数据
第八章营销与广告:新媒体新营销,重品牌重参与
传统的宣传模式和思维已经过时
互联网时代,广告要怎样做
广告与营销,相等or融合
新的技术,新的变革
好产品可以自己宣传
现代营销的游戏规则
第九章社会化分享:排行榜的动力,朋友圈的魅力
互联网时代的沟通工具
利用新的沟通手段来营销
社交圈与信任力
用户思维与信任的关系
小账号,大作用

Book Abstract

第一章
趋势和挑战:若不懂互联网,你该怎么生活
互联网就像病毒一样,从一出现就开始迅速发展,现在人们的生活中,可以随处看到互联网的影子,未来的世界必然是互联网的世界,现在移动互联已经成为互联网的新宠,企业就要弄清楚现实,把握住机会,在移动互联的世界中,得到更好的发展。
002
一本书读懂互联网思维
移动互联:未来新的发展趋势
现在,如智能手机、平板电脑这样的移动智能设备正在以一个迅猛的速度增长,就像是侵入人体的病毒,未来的世界将被移动互联网所掌控,已经没有人会对这个结论产生异议。那么在以后的世界中,还会有行业脱离开互联网和移动互联网而独立存在吗?如果有的话,这些行业可获取更多的好处吗?答案是显而易见的,没有,肯定是没有的。
现在,就算是还有一些行业主要的运营模式不是互联网模式,但是,互联网给这些行业所带来的种种好处,是摆在眼前的。不过,如果他们想在未来的市场分一杯羹,就必须要把握住现在的互联网的好处,并且向互联网转型。
中国在2008年之后,市场就开始进入电子商务快速发展的时期,互联网也开始从传统的PC端互联网转变成移动互联网,发展的模式都差不多,还是沿袭了PC端发展模式,并且速度很快。时至今日,移动互联网已经把控中国的每一寸土地,而商机则变为了与移动联网接触的各个移动终端。按照数据所反映的情况来看,2011年全年,中国的移动互联网的市值就超过了851亿元,比起上一年翻了一番,有相关的专家预言,从目前的状况来看,用不了几年,移动互联网就可以霸占中国所有的行业,其规模要比传统的PC还要
003
第一章趋势和挑战:若不懂互联网,你该怎么生活
大,甚至都有可能超过实体市场。预言成真,只用了短短的两年时间,中国的互联网市场的规模就有了要超过实体市场的势头,这里所说的是PC端与移动互联的结合,而互联网市场的增长速度已经把实体市场远远甩在了后面。
进入移动互联时代,不仅是把使用互联网的人的数量拉了起来,而且还把用户的活跃指数提升了不少。因为移动终端的加入,使得PC端的短板得以弥补,这就使移动互联这个蛋糕的边界被无限放大。而要在这个很新鲜的市场里面抢夺先机,得到更多的蛋糕,各个行业的各个企业,都开始摸索并实施切实可行的模式与构架。
全新的商业平台的推出,都会使数不胜数的运营商趋之如鹜。而每个运营商只要可以摸索出移动互联的一个点,这个要可以对传统的商业构架进行改造,那么就可以无限延伸,创立新的模式构架。
有一家比较老的网游代理公司叫作九城游戏中心,它的转折点就是在2005年的时候抓住机会,成为了火爆的经典网游《魔兽世界》的代理商,而《魔兽世界》的成功也造就了它的成功。从2005年开始,仅仅是这款游戏的点卡销售额就从来没有低于过9000万元,而且这个数字还要大于实体卡一年的销售量。
而当九城公司与暴雪娱乐公司的合约到期以后,九城公司敏锐地捕捉到了市场变化的气息,加紧向移动互联市场进军,抢占市场,而且九城公司并不是转行去做别的,而是依托移动互联的模式,继续运作游戏产业,而对此所把握的商机就是依附于移动互联的各种新型的娱乐游戏,公司把自己的经营重点放在了游戏社交平台这个点上,而这个平台是可以兼容各个智能终端的,比如手机、平板等都可以,结果就是在主流的智能系统之上打造出的各个游戏,刚上市就得到了巨大的反响,热门的手机游戏的注册用户甚至超过百万。现在的九城游戏已经成为融合主流智能系统的最大的游戏社交平台
……

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