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Jingdong book

玩转微信赚大钱

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玩转微信赚大钱

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如何用微信做广告,花最少的钱办大事?你每天都微信,但你玩转微信了吗?你知道如何在微信中发现商机吗?微信于你还仅仅是一个即时通讯软件吗?微信营销中是不是粉丝越多越好,即使买粉也在所不惜?移动互联时代,发现商机很重要,让其价值变现更重要!微信营销一出,传统的营销方式弱爆了,玩转微信营销,一定让你赚大钱!张文编著的《玩转微信赚大钱》深度解读餐饮、金融、互联网、电商、传媒、酒店等众多行业的微信营销经典案例;为你提供最赚钱的微信营销技巧,实用、好学、可操作!
Content Description

《玩转微信赚大钱》从智能化书号的微信运用谈到微信营销的丰富案例,着重讲述了如何玩转微信,让你的微营销方式更加快捷更加有效,重点是如何运行微信的公众平台账号即“订阅号”,书中以专业态度深入浅出地全面剖析微信风靡之势,不仅为城市男女提供趣味十足的玩转微信教程与交友攻略,还为创业者、企业经营者、市场营销者等打造一个系统的微信营销操作指南,为当今庞大的想做微信营销却又不懂怎样开展的群体指引道路。每个人都可以在书中寻得启发与收获,开拓视野并发散思维。
Author Description

张文,一唯信息CEO,八年网络营销从业经验,担任SASA莎莎、万豪酒店、玛花纤体、UGG Australia、Fossil中国等多个国际时尚品牌社交营销顾问。曾多次应邀出席各大型社交营销及在线营销大会,兼任广州大学电子商务专业讲师;专注于社会化媒体营销、搜索引擎营销、跨界营销以及媒介研究,并培训了大量网络营销从业人员。
在2010年搜索整合营销大会上,张文老师根据自己在广告销售、营销策划、电子商务等领域的丰富理论和实战经验,讲述SEO的核心理念。
在2012年中国规模最大的全球性网络营销盛会上,百余位业内精英对电子商务和网络营销等热门话题进行了深入探讨,张文老师参与分享了主题演讲《知名陶瓷集团品牌营销案例剖析》。
在2013年新浪微博效果营销实战峰会全国巡展广州站,张文老师作为主讲嘉宾分享《微博营销六步曲》。
Catalogue

第一章 走进智能化社会,微信是必不可少的伴侣
一秒钟微言送听——微信,是一种生活方式
美丽说,说出时尚美丽
美食微信目不暇接
如家酒店商旅更方便
高峰约车就用微信出租车
女人圈里那些事——微信让女人爱恨难舍
Sample A:群聊拉近闺蜜距离
Sample B:天涯若比邻
Sample C:群聊信息泛滥惹麻烦
微信互联网——让家庭走进智能化
Sample A:智能微信保健康
Sample B:微盒实现物联网
微信互动——产生情侣大联盟
Sample A:同城居住对对碰
Sample B:一见钟情巧相逢
微信互动百科——一个神奇的趣味宝藏
Sample A:经典阅读的微信传播
Sample B:好奇就戳我
微信支付——你身边的“微银行”
Sample A:微信支付方便多
Sample B:第一家微信银行

第二章 微信营销一出,传统营销方式都OUT了
企业网站营销:适合网站营销的企业太有限
Sample A:相宜本草,微信也本草
Sample B:汤臣倍健,健康好互动
微博营销:只注重传播,不注重互动
Sample A:康师傅老坛更爽
Sample B:芝柏表有奖竞猜
短信营销:只是“扫大街”却不精准
Sample A:力宏微信征服歌迷
Sample B:星巴克信息巧落地
搜索引擎营销:只是依附却并不显眼
Sample A:乐蜂网——Life Beautful
Sample B:驴妈妈旅游一键关注
门户广告营销:成本高且属于单边信息传播
Sample A:百度,今天你“知道”了吗?
Sample B:新浪微信也门户
视频营销:对题材策划能力的要求高且有不可控性
Sample A:优酷微信的定制型服务
Sample B:爱奇艺“悦享”微信
病毒营销:只是单一的口碑传播
Sample A:康佳电视:微信会员享实惠
Sample B:联想服务对准微信
电子邮件营销:应用条件有限制
Sample A:肯德基三人篮球赛
Sample B:可口可乐轻松一刻
博客营销:需要有足够的粉丝才能达到传播效果
Sample A:啤酒节的时时互动
Sample B:统一奶茶遇见好心情

第三章 玩转微信功能,让营销变得快捷又有效
微信签名:让简单的签名栏变成移动的“黄金广告位”
Sample A:白菜价玩转东南亚
Sample B:最IN的时尚分享
Sample B:阿牛与仙草的圣诞时光
“漂流瓶”营销:帮助商家推广营销广告
Sample A:“漂流瓶”也能献爱心
Sample B:都市大冒险
微信支付:比支付宝、拉卡拉更快捷
Sample A:麦当劳会员特权
Sample B:兴业银行温馨服务
微信扫一扫:借助微信公众账号,和消费者互动
Sample A:优衣库扫出缤纷好礼
Sample B:宝马车扫出优惠
微信摇一摇:商业机遇就在“附近”
Sample A:碧桂园微信现场抽奖
Sample B:米兰贝贝微友团定期抽奖
朋友圈:消费者在朋友圈中扩散消费信息的利器
Sample A:太原车展微信抽门票
Sample B:PPS游戏送元宝
语音、图片:帮你打一场漂亮的视听战
Sample A:“壹读”君知识很渊博
Sample B:罗辑思维教你思维

第四章 掌握微信营销九大军规,为营销保驾护航
军规一:做好定位,找准你的运营模式
Sample A:全聚德微信导航
Sample B:必胜客玩起植物僵尸大战
军规二:申请认证,把特权攥在你手中
Sample A:农业银行*贴心服务
Sample B:中国联通微信查询
军规三:内容要丰富,才能吸引到客户
Sample A:南方周末的专题微信
Sample B:湖南卫视微信人气高
军规四:不要“僵尸粉”,只要真实粉
Sample A:报喜鸟接力热点
Sample B:劲霸男装信息巧推送
军规五:策划活动要有心意,促成与粉丝的互动
Sample A:途牛旅游,快乐旅游
Sample B:85度C微信也温柔
军规六:推广要动脑,吸引目标客户群
Sample A:Nike运动微信
Sample B:李宁微信商城
军规七:运营要有计划,做到有的放矢
Sample A:好丽友,公益够朋友
Sample B:乐视微信,视频也精彩
军规八:客服要引导,让客户信服
Sample A:你说要去哪儿就去哪
Sample B:南方航空值机服务
军规九:从维护粉丝的角度出发
Sample A:美加净与24节气
Sample B:携程太美,旅途真美

第五章 坚守威信公众平台原则,让营销事半功倍
原则一:想宣传自己的品牌,得“软”
Sample A:亚马逊,微信也能秒杀
Sample B:人人网继续搞怪路线
Sample A:糗糗的微信百科
Sample A:我买网微信的傻瓜式操作
Sample B:智联时刻招聘分享
Sample A:小米手机的惊天团队
Sample B:1号店线上高度整合
原则五:营销昧不要太浓
Sample A:凯迪拉克的“66号公路”
Sample B:“回家是福”金六福
Sample A:二手店也可以在微信平台上火起来
原则七:灵活利用与其他工具的匹配使用
Sample A:炭烧咖啡馆的表白日
原则八:多搞有奖竞猜
Sample A:海南航空为粉丝赢取机票
Sample B:在KTV里收到圣诞老人的礼物
原则九:解答用户的问题一定要及时
Sample A:问什么就有什么的教育培训机构
原则十:尽量不要在发送内容里发链接
Sample A:无需下载,百款游戏任你玩

第六章 威信营销十大技巧,助你的营销脱颖而出
技巧一:主打官方大号。小号助推加粉
Sample A:纳美客栈,真的有那么美!
Sample B:罗曼卡工作室——加粉可以不太明显
技巧二:打造品牌公众帐号
Sample A:星巴克
Sample B:看猴子杂货铺如何打造品牌公众号
技巧三:实体店面同步营销
Sample A:童装店线上线下折扣统一起来
技巧四:以活动的方式吸引目标消费者参与
Sample A:看图“呷”猜,赢大奖——呷哺呷哺火锅店
技巧五:借助传媒力量,打开推广渠道
Sample A:半导体和电视机里的微信广告
Sample B:坐在高铁上微信
技巧六:依靠微博大号推广
Sample A:“点子总动员”和“全球创意”
技巧七:热门微信号。沾着热气打广告
Sample A:傍上“音乐台”的微品汇
技巧八:运用线上、线下多渠道推广
Sample A:八方连锁酒店微信推广之线上篇
Sample B:八方连锁酒店微信推广之线下篇
技巧九:善于“以号养号”
Sample A:微信看“娱乐圈那点事”
技巧十:利用微信会员卡,虏获粉丝心
Sample A:化妆品的微信会员卡始于聚美优品

第七章 这样评估微信营销效果,让营销不再盲目
观一观与客户互动是否频繁
Sample A:个性独特的卡特罗酒庄
测一测粉丝对于企业的依赖程度
Sample A:会关心您、给您唱歌的“小飘”
查一查微信功能的受欢迎程度
Sample A:飘来文艺之风的服装店
数一数你的粉丝数量
Sample A:孕妇装“告诉你很多秘密”
看一看粉丝对企业的评价
Sample A:艺龙旅行网
算一算企业转换率
Sample A:“国先森”双十一“脱光攻略”

第八章 各行各业中的威信营销成功典范
餐饮业:一大波僵尸来袭,必胜客欢乐时光
Sample A:去必胜客,边打僵尸边赢取福利
金融业:招商银行信用卡“微服务”领跑
Sample A:多功能的招商微信银行
互联网行业:爱范儿带来的爆炸式微信传播
Sample A:话题符合各种VI味儿的爱范儿
电商业:1号店幽默互动。亲情奉献
Sample A:风趣爱搞怪的1号店
传媒业:《外滩画报》时尚资讯抢先看
Sample A:高端大气上档次的《外滩画报》
酒店:布丁酒店联手微信跨界合作。首推订房功能
Sample A:酒店中的时尚一族——布丁酒店
制造业:凯迪拉克车型随身带
Sample A:凯迪拉克——让你手动之中体验豪车魅力
本地服务业:将传统营销和微信营销相结合
Sample A:一家美发店微信的成功计划书
Book Abstract

电子邮件营销:应用条件有限制 电子邮件营销是通过互联网将广告信息直接投放到用户的电子邮箱中。据数据统计,每天有超过70%的网民使用互联网,企业间通过电子邮件收发文件早已经成为日常工作中的一部分内容。电子邮件由于覆盖面大、投放精准、价格低廉,一直是企业主长期采用的营销方式。需要注意的是电子邮件的发送一般需要事先征得收件人的同意,企业主尤其要避免滥发垃圾邮件,给企业形象带来负面效应。另外,电子邮件由于其应用条件的限制,需要一定的网络设备才能接受查看,并不能像传统信函那样反复审阅。而微信在首次阅读后即可自动缓存到手机上,在技术和用户体验方面比电子邮件都有所提升。
Sample A:肯德基三人篮球赛 从2004年开始的肯德基三人篮球赛由于良好的社会效应和采用明星代言,持续被社会所关注。作为肯德基的大型运动公益活动,肯德基在活动期间全力加大宣传力度。在比赛期间,肯德基开通“三对三”的微信平台,全程提供赛事的信息支持。用户回复任意信息即可开启三对三赛事之旅。用户与微信平台的每一次对话,都被系统默认识别为“传球”的过程,利用篮球独特的话语方式进行互动,让运动精神在微信对话中也能得到淋漓尽致的表现。另外,微信平台还会提供赛事相关信息的预告,提示用户对比赛持续关注。专注于企业文化的可口可乐微信通过文字输入,用户可以进行桌面下载、轻松一刻、投稿、游世界、感悟和游戏等活动内容。如果用户输入“老照片”,还可以看到可口可乐的经典海报,重温世纪老品牌独特的魅力。
案例解析 由于电子邮件受内容所限,其页面一般只能投放平面的信息内容。而微信平台多样化的信息传输,让用户更能产生丰富的体验。信息时代的行业分工不再鲜明而彻底。相反,行业界限的不断模糊,使其整合力量越发强大。对于广告营销来说,正越来越多地运用跨媒体的平台,谁的广告更加新颖有趣、吸引眼球,就更能获得消费者青睐。
以上两个案例都是非本土化企业在中国扎根的鲜明标志。肯德基为了将三人篮球赛打造成企业的标志性活动,特设一个专属微信平台用于活动的传播和宣传。当企业进行大范围的活动策划时,可以考虑建立一个独立的微信平台,进行专项信息的采集和发布,以此提高活动的影响力。
而在可口可乐的官方平台上,我们虽然没有看到异彩纷呈的活动,但其案例中最值得企业主思考的是:如何将自己的企业文化和品牌价值以消费者喜闻乐见的形式展现出来。一个忠实的消费者不仅关心你的产品,同时还关心你的企业,关心企业发展的历程。
而透过企业文化,企业就有机会迈出向社会传递正能量的第一步。
实战建议 怎样才能汇聚更多的粉丝,增加微信平台的黏性,从而将潜在的消费群体转化为实在的消费群体?要在微信平台上确立与用户之间的良好关系。越来越多的用户通过智能手机登陆微信获取信息、结交朋友,只有深入用户的内心,才可能成为用户微信中的好友。
……

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Brand Jingdong book
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    2-Day Express (Includes Alaska & Hawaii) starts at $19.99.

Return Policy

Yami is committed to provide our customers with a peace of mind when purchasing from us. Most items shipped from Yamibuy.com can be returned within 30 days of receipt of shipment (For Food, Beverages, Snacks, Dry Goods, Health supplements, Fresh Grocery and Perishables Goods, within 7 days of receipt of shipment due to damages or quality issues; To ensure that every customer receives safe and high-quality products, we do not provide refunds or returns for beauty products once they have been opened or used, except in the case of quality issues; Some products may have different policies or requirements associated with them, please see below for products under special categories, or contact Yami Customer Service for further assistance).
Thank you for your understanding and support.

Learn More

Sold by Yami

Terms and Conditions of Yami E-Gift Card

If you choose “Redeem automatically” as your delivery method, your gift card balance will be reload automatically after your order has been processed successfully;

If you choose “Send to Email”as your delivery method, the card number and CVV will be sent to the email address automatically;

Any user can use the card number and CVV to redeem the gift card, please keep your gift card information safely. If you have any trouble receiving email, please contact Yami customer service;

Yami gift card can be used to purchase both Yami owned or Marketplace products;

Yami gift card will never expire;

Yami gift card balance does not have to be used up at once;

All rights reserved by Yami.

Return Policy

Gift card that has already been consumed is non-refundable.

Sold by JD@CHINA

Service Guarantee

Yami Free Shipping over $49
Yami Easy Returns
Yami Ships from United States

Shipping

  • United States

    Standard Shipping is $5.99 (Excluding Alaska & Hawaii). Free on orders of $49 or more.

    Local Express is $5.99 (Available in Parts of CA, NJ, MA & PA). Free on orders of $49 or more.

    2-Day Express (Includes Alaska & Hawaii) starts at $19.99.

Return Policy

You may return product within 30 days upon receiving the product. Items returned must be new in it's original packing, including the original invoice for the purchase. Customer return product at their own expense.

Sold by JD@CHINA

Service Guarantee

Yami Cross-store Free Shipping over $69
Yami 30-days Return

Yami-China FC

Yami has a consolidation warehouse in China which collects multiple sellers’ packages and combines to one order. Our Yami consolidation warehouse will directly ship the packages to your door. Cross-store free shipping over $69.

Return Policy

You may return products within 30 days upon receiving the products. Sellers take responsibilities for any wrong shipment or missing items. Packing needs to be unopened for any other than quality issues return. We promise to pack carefully, but because goods are taking long journey to destinations, simple damages to packaging may occur. Any damages not causing internal goods quality problems are not allowed to return. If you open the package and any quality problem is found, please contact customer service within three days after receipt of goods.

Shipping Information

Yami Consolidation Service Shipping Fee $9.99(Free shipping over $69)

Sellers in China will ship their orders within 1-2 business days once the order is placed. Packages are sent to our consolidation warehouse in China and combined there. Our Yami consolidation warehouse will directly ship the packages to you via UPS. The average time for UPS to ship from China to the United States is about 10 working days and it can be traced using the tracking number. Due to the pandemic, the delivery time may be delayed by about 5 days. The package needs to be signed by the guest. If the receipt is not signed, the customer shall bear the risk of loss of the package.

Sold by JD@CHINA

Service Guarantee

Free shipping over 69
Genuine guarantee

Shipping

Yami Consolidated Shipping $9.99(Free shipping over $69)


Seller will ship the orders within 1-2 business days. The logistics time limit is expected to be 7-15 working days. In case of customs clearance, the delivery time will be extended by 3-7 days. The final receipt date is subject to the information of the postal company.

Yami Points information

All items are excluding from any promotion or points events on Yamibuy.com

Return Policy

You may return product within 30 days upon receiving the product. Items returned must be new in it's original packing, including the original invoice for the purchase. Customer return product at their own expense.

Yami

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Jingdong book

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Jingdong book