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Jingdong book

商业摄影用光艺术

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商业摄影用光艺术

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罗伯特·莫里西将专业的商业布光技巧编排

成为清晰简洁的课程,使每一条技术都变得

易于掌握和应用。书中展示的真实案例,将

帮助你学会怎样自信地在客户的预算内为拍

摄任何对象布光,并让你的摄影技术日益精

进。无论你现在的水平如何,本书介绍的布

光技巧和建议将会提升你的作品质量,让你

脱颖而出成为卓越的商业摄影师。


Content Description

商业摄影不仅仅要依赖好的灯光,你还要对Photoshop有全面的理解。要制作完美的图片,必须掌握如何运用光影。这本书将会告诉你哪些是你需要做而且必须做好的基本功。本书没有对行业的粉饰或是半真半假的陈词,摄影行业从来都是充满竞争的,而且也会一直如此。要想在商业摄影上做得足够优秀和成功(或者说挣得更多),光是拍摄出漂亮的照片是不够的,你必须以确定的商业指标为标准,运营好你的工作室。

Author Description

罗伯特?莫里西(RobertMorrissey)1988年进入美国堪萨

斯艺术学院开始学习摄影,大三时在商业摄影师尼克?威多

斯的工作室实习。受威多斯的启发,罗伯特在19岁时开办了自

己的摄影工作室,20岁的时候,他的作品已经在全世界范围内

发表。罗伯特在运营摄影工作室的同时,也为堪萨斯城当地的

一些职业摄影师担任助理,以尽可能多地学习专业知识,并将

其运用到自己的拍摄任务中去。本科毕业后,罗伯特卖掉了工

作室,游览美国和欧洲,去拍摄一切令他感兴趣的东西。

到达维吉尼亚海滩以后,罗伯特在怀特工作室找到一份工

作:负责一个E-6工艺的暗房和为美国海军拍摄图集。这是罗

伯特接触专业的数码相机。从此以后,罗伯特成为了密

苏里—哥伦比亚大学的摄影师。在这里,他帮助推广使用

AdobePhotoshop作为图像处理工具。

在被飞思公司选中作签约摄影师后,罗伯特的职业生涯

有了较大的起色。罗伯特现在与奥林巴斯合作紧密,并得到

DynaLite闪光灯和Chimera摄影配件公司的赞助。

现在,罗伯特是莫里西公司的老板兼首席摄影师,他主要

为广告公司拍摄美食和肖像。罗伯特为世界的广告公司、

图片商和电视机构拍摄作品。你可以在美国《国家地理》《华

尔街日报》《时代周刊》或者美国当地的百货公司及仓储大卖

场中看见罗伯特的广告摄影作品。

作者用iPhone5自拍的肖像

与罗伯特联系

想要关注罗伯特的摄影活动并得到更多的用光技巧,可以访问他的博客:https://masterlightingguide.blogspot.com


Catalogue

Contents

1.用光基础001

光的类型001

光的特点004

色温表004

高亮点005

曝光006

SQDC=E007

光圈和通光量007

直方图008

2.设备009

相机009

闪光灯系统009

闪光灯组配件010

灯架011

独立式造型工具011

器材选择012

3.光位图014

柔光屏概览014

灯光速记符号015

4.摄影棚设置016

设置简单产品拍摄台的工具单016

如何设置一个简易的静物台016

大型拍摄台017

设置大型拍摄台工具单017

拍摄间配置清单018

拍摄空间设置018

反光板设置(玻璃板/亚克力板)018

反光产品静物台搭建工具019

搭建低成本拍摄台019

低成本的工具组合019

5.柔光屏020

设置020

6.蜂巢030

7.反光伞037

8.柔光箱046

案例教学059

翻新旧照片060

黑白照片061

轮廓锐利的肖像062

照片做旧063

自然光场景的补光064

省时策略064

戏剧化光效066

成功的关键066

斑纹用光或纹理用光068

准备拍一张完美的照片068

肖像071

蜂巢顺光照明072

时尚摄影照明073

商务肖像074

镜头眩光076

炫光077

美食用光1078

美食用光2080

饮料用光081

室内建筑空间用光1082

室内建筑空间用光2084

科技产品布光085

医疗布光086

布光成功的关键087

汽车外观布光088

汽车拍摄工具清单088

三点布光089

大型布景090

外景布光092

为Photoshop而拍摄094

顶灯1096

顶灯2098

顶灯3099

利用镜子布光100

小物件及珠宝101

日光102

室外闪光灯补光103

钨丝灯和日光灯104

玻璃制品布光105

系列照片拍摄106

产品图108

剪影109

黑中黑110

后记111

摄影专业术语表112

关于作者114


Introduction

我写这本书的目的在于去除商业摄影用光的神秘感,使之通俗易懂。在接下来的章节里,你将会学到什么是光质并掌握选择关键器材的摄影技巧。除此之外,还有各种以简洁明了的图文方式展现的专业布光技巧。我已经在商业拍摄中实践过上述所有的技巧,每一次都会令客户感到满意。

同时,针对不同的拍摄类型,我将向你们展示相应的影棚设计方案,以及低成本的设备解决方案,并在客户的预算内尽可能增加你的可议价范围。例如,直接讨论如何选择背景布和背景材质来为你节省开支。

当然,你也可以用这本书上的相关内容来向客户展示你认为的最完美的灯光设置,而不需要现场设置灯光。

如果你想成为一名职业的商业摄影师,这本书将会告诉你哪些是你需要做而且必须做好的基本功。本书没有对行业的粉饰或是半真半假的陈词,摄影行业从来都是充满竞争的,而且也会一直如此。要想在商业摄影上做得足够优秀和成功(或者说挣得更多),光是拍摄出漂亮的照片是不够的,你必须以确定的商业指标为标准,运营好你的工作室。当我开始从事这个行业的时候,如果也有这样一本书来指导我,那该多好。

商业摄影师做起来并不轻松。对于我来说,它意味着漫长而艰苦的职业生涯。一路上的成功和失败给了我启发,让我写下这本书,告诉你如何尽你所能成为最好的摄影师。我相信今天商业摄影界的竞争相比于六年前我写这本书第一版的时候,要激烈得多。正是我的积极性、决心和对各种商业摄影技术全方位的洞察,让我在商业摄影界勇往

直前。

书中所有的商业摄影技巧皆出自我的宝贵实践经验

目前,我是莫里西摄影机构的老板。我的广告摄影作品和为杂志拍摄的作品已经遍布全球。作为一名成功的商业摄影师,我已经挣到了足够多的财富,过上了很好的生活。通过尝试向你的客户提供出色、富有感召力的图片,并制作成印刷品或者上传至网络,帮助他们销售商品,你也能获得同样的成功。通过深入学习本书,我坚信你会为实现梦想打下坚实的基础。


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Brand Jingdong book
Brand Origin China

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