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静物与产品摄影 布光、拍摄与修图技法(全彩)

静物与产品摄影 布光、拍摄与修图技法(全彩)

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Editer Recommend

当我们面对服装拍摄任务,如何布光?当我们面对各类不同的产品,应该怎样去控制拍摄成本?当我们面对高要求的商品拍摄任务,该如何构思、怎么去拍摄?
如何在每一次拍摄任务中,协调好现场,控制好光线?如何有效地利用现场因素?如何制定摄影脚本、如何与客户沟通?本书就是要解答这些问题。

Content Description

静物和产品摄影是专业摄影师、网店店主、摄影爱好者经常接触的题材,也是容易上手却难以精通的类型;但是无论对于要产生效益的实际图片需要还是单纯的生活欣赏,拍摄静物和产品都具有现实意义。
静物与产品摄影 布光、拍摄与修图技法(全彩)》从摄影美学思维和拍摄方法两方面,用现场记录的方式,通过具体的布光、拍摄、修图过程演示,向你揭示专业摄影师的操作秘诀。
静物与产品摄影 布光、拍摄与修图技法(全彩)》分为三部分,第一部分为艺术规律的揭示,让你明白所有的静物和产品拍摄里的共同元素;第二部分是更加实用的技巧,揭示很多行业内部的专业技术,涵盖了服装、饮料、五金、珠宝等各个行业。第三部分为静物摄影的设备配备,给你创立自己的摄影室提供参考。

Author Description

刘君武,摄影师,毕业于中山大学。曾任《中国高尔夫》杂志(HK)翻译、摄影师,现为《家庭影院技术》杂志合约摄影师(主拍音响产品、室内环境),郑平导演艺术工作室合作摄影师;拥有个人独立摄影棚,主拍产品、服装、建筑,同时开办摄影培训班。已出版《商业摄影实拍案例》(电子工业出版社)。

Comments

本书适合淘宝摄影师、广告摄影师、高级摄影发烧友,以及需要拍摄专业图片的摄影人士。

——东方视线摄影学校

Catalogue

PART 01 静物摄影的美学思维
SECTION 01 从光影到形状 2
SECTION 02 不同拍法造就不同审美体验 4
SECTION 03 光线思维 6
SECTION 04 黑白与彩色 11
SECTION 05 培养摄影之眼 18

PART 02 产品摄影实务
SECTION 01 珍珠戒指的拍摄 30
SECTION 02 戒指的修图 36
SECTION 03 珍珠吊坠的修图 51
SECTION 04 蜜蜡与沉香 59
SECTION 05 血珀黄金 68
SECTION 06 易拉罐 71
SECTION 07 咖啡瓶1 76
SECTION 08 咖啡瓶2 79
SECTION 09 白色奶茶杯 84
SECTION 10 可乐 87
SECTION 11 服装的平铺和挂拍 94
SECTION 12 服装平铺无阴影白底效果 101
SECTION 13 平铺服装的修图 107
SECTION 14 鞋子拍摄的布光 114
SECTION 15 月饼1 122
SECTION 16 月饼2:用Lightroom软件修图 128
SECTION 17 月饼3:不同对焦位置的合焦 135
SECTION 18 月饼4:人为加强光线层次 140
SECTION 19 料理、菜式 145
SECTION 20 烘焙面包 150
SECTION 21 甜点 155
SECTION 22 食品现场纪实 161
SECTION 23 厨具 165
SECTION 24 吉他 170
SECTION 25 音箱 174
SECTION 26 照明灯具 177
SECTION 27 手机 181
SECTION 28 高档皮具 185
SECTION 29 绿茶 196

PART 03 布光与器材配备
SECTION 01 经典的三灯布光 202
SECTION 02 从三灯布光开始的器材配备 206
SECTION 03 三种基本起步的布光系统 209
SECTION 04 一套完整的灯具 215
SECTION 05 常用器具 220
SECTION 06 相机和镜头 228

Introduction

静物和产品摄影思维
很多人认为,静物摄影是艺术,产品摄影是商业,因此二者没有多大联系。但事实上,二者本质上却是相通的,只不过后者是前者的商业化应用。
安迪·沃霍尔说,赚钱、工作、商业都可以是艺术。这就是我把两者写进一本书的缘起。我个人在闲暇时间里经常进行静物创作,这为我拍摄产品的工作提供了丰富的观察视角。
静物和产品摄影可以说是专业摄影入门基础的基础,它们停止了时间,让你开动大脑,去体验、思考你要拍摄的对象——它的构图、光线、表现手法、技术难点等。
无论我们是自己拍摄创作,还是拍摄能让别人心甘情愿付费的产品,你需要具备如下几点心态素质和技能:
1. 观察事物的专业角度/眼光,以及耐心。
比如说,拍摄一双鞋子,怎样去网上找鞋子的样片资料,怎样编辑样片,组成自己的拍摄提纲;回头再看自己要拍的鞋子,卖点在哪里,应该怎样摆放,要搭配什么道具,怎样打光,拍摄角度多少等,这些理清后,再(与你的客户沟通)着手开拍。
所以说,前期的观察和计划、准备工作,比真正拍摄重要。摄影生手往往缺乏对产品的耐心,拿来鞋子直接就凭印象摆、拍。静物和产品摄影是按思维一步步来操作并与偶发性因素综合形成最终的效果,而不是按逻辑学里的“试错法”一次次碰出来的。
2. 拍摄技术。这一点无须强调,技术保证你的照片达到专业水准。
但须明确的是,拍摄技术应该超越单纯的相机操作、佳能尼康的门派之争、红圈德味焦外之类的低俗问题,而应该就基本的白平衡、ISO、快门、光圈在各种场景中的灵活、创造性去展开应用。
我是一家音响杂志的合约摄影师,自己也带摄影培训班。每期学员都会看到我在现场工作时顺手使用不同品牌的相机(杂志社的相机不固定),而在解决产品表面的质感和内发光问题时,又如何使用自己独有的方法技术。对于器材,我使用现场能用到的最好的,但对于品牌从不“挑食”。
3. PS图像处理/修图技术。
当今,不会PS图像处理的摄影师,绝不能称为合格摄影师。你可以不必像修图师那样花四五个小时去塑造或合成一张照片,或者像平面设计师去用PS排版,但图像的调色、去污、美肤、锐化、钢笔抠图、蒙版、合成图像,是再怎么也得掌握的,就像以前的胶片时代,摄影师必须进行类似的暗房操作一样。
修图技术会极大地扩展你的摄影视野,从而让你在前期拍摄时制定出最佳摄影计划,比如哪些操作在前期拍、哪些效果后期合成。
当然,有条件的话,还是要掌握专业的修图技术,因为有一些题材比如珠宝类,大部分效果都是修—画出来的。
以上三点,是静物和产品摄影师需要具备的素质。
下面,再回到我们更加务实的产品摄影。
很多人认为产品拍摄是没有技术含量的工作。可是细究起来,拍摄产品,从你打开产品包装的一刻起,你就必然会面对某些问题——这些问题毫不起眼,但会让摄影新手无所适从,恼怒万分。比如,产品摆放正还是侧?侧多少度?相机高还是低?高多少度?产品直接放桌面,还是悬空固定?——总之,产品一拿出来,什么问题都来了。
我们还是从摄影思维上来解决:
1. 熟悉产品结构,才可以开拍。不了解产品,你会无从下手。
比较可靠的产品摄影师,一定会先认真研究产品,而不是“尽快拍完,收款”这种赚钱机器摄影师。
如果已经接到了一个单,但又对产品不了解,怎么办?那就查找资料(网络上的资料应该十分丰富),或者向客户咨询。不要怕羞怕掉面子。
比如,以吉他为例,如果你初次接触,可能得知道民谣吉他、古典吉他在哪些部件上的异同,它们的功用,琴弦琴枕、共鸣箱、1、2、3、4品等。当你了解产品之后,你就可以专心进行布光,针对吉他的材质采取相应的布光方案。
2. 根据产品结构往下走,思维才能清晰,从而对一个产品所需要的角度数量也心中有数,比如,正面、30度斜侧、背面、产品头部、颈部、Logo特写、特殊做工部位特写、质感、材料特写……而不是跟着感觉去盲拍,或者顺应客户的意思每个产品去拍摄一大堆图片——几十个产品拍下来,最后你会疯掉。事实上,无论是画册还是网店,根本用不了那么多图(一般来说12张以内就足够了)。
3. 每一个镜头里,要表现什么?在你对产品已经相当理解并且布好灯光之后,你端起相机,眼睛凑近局促的取景器外框,这时候,你脑子要飞快旋转:“这四方框里,我应该拍摄什么?是做工,质感,还是造型……”
现在,让我提前把本书正文第一部分——静物摄影部分的第五节向你强调:“点、线、面、光线、形状、色彩”是静物摄影的切入点,也是我们以摄影师的眼光观察事物的出发点。这些基本概念贯穿于所有的摄影门类,无论你是静物、产品,还是风光、纪实、人像。这些摄影语言是一名摄影师终生会去使用的工具。
4. 摄影永远是减法。要表现什么部分,就不要把多余的东西也括进画面。在带道具的产品拍摄过程中,道具只是产品展示的“平台”,能少取就少取,一般只需要一部分从四角切入画面即可;在带背景的拍摄中,背景也是越单纯越好。实际上这是构图的问题。构图水平的提高,平时要多看静物摄影。?
5. 同一个部位特写,镜头仅仅摇摆10~20厘米,就是这么点差别,表达的内容就会完全不一样。
假设你拍摄家电的功能面板,你就会知道,摄影画面虽然包含相同的功能键,但前一张拍摄是在强调开关按键,后一张强调的是散热孔。?
6. 拍摄时,就已经考虑后期画册设计可能用到的图片,这时可以即兴发挥,客户一般也很乐意配合。比如,请现场其中一位工作人员扮演产品使用者等。
7. 每次产品拍摄,都记下光位图,特别是外出拍摄。这样你下次拍摄时会快速整理好器材设备;好多粗心的家伙每次去老客户那里拍摄同类产品时,都想不起以前的灯光设备配置,结果每次都要调试半天灯光。
最后,介绍一下本书的结构。
本书包含三个大部分,每个大部分里细分了若干章节。第一大部分是静物与产品摄影的思维,用拍摄案例方式讲解如何培养专业摄影师的眼光。你会发现,我并不把内容牢牢限制在“静物、产品”这四个字里(否则那将多么枯燥啊),个别小节里的图例实际上还包括了风光、人像的内容,因为摄影门类虽然不同,但某些原理却是通用的,而用风光、人像能更形象地阐明原理。
第二大部分,则是更能给你带来利润收入的产品摄影技术。这本书不能只讲艺术,否则在这个现实的社会中就不太现实啦;它得对你的实际工作有所帮助,是吧?我相信很多读者除了生活中喜欢拍摄风光人像,工作中还要拍摄本公司的产品,所以才来到书店、网上搜索技术类摄影书籍吧?恭喜你找对了!
诚如一开始“摄影师需要具备的素质”所言,静物、产品种类千差万别,有的重在前期拍摄,有的重在后期修图,因此第二部分各节侧重不同,但是你放心,无论是拍还是修,我们展示的都是该行业里图像制作的专业技法。
第三大部分——哦,对不起,不是“大”部分,因为这一部分内容很少——是拍摄静物、产品的设备,主要是本书中所使用的。关于摄影设备,我可以写另一本厚厚的教材,但是有那个必要吗?
事实上,本书里的拍摄来来去去就是一支100mm的微距加上24-70mm镜头,倒是在拍摄灯光上会用到一些自制的设备。除此之外,就是“想法”两个字了。静物和产品摄影上手很容易,设备不要求很多,关键是多琢磨多实践。无论如何,好照片并不是昂贵的器材设备就能弄出来的。
前言讲得够长了,我想你可能已经厌倦我的喋喋不休了吧。但这的确是我在拍摄静物和产品工作中的感受,我在每期的摄影培训班上也会向学员们喋喋不休一次——感谢他们的耐心,也感谢你与我分享本书的摄影之旅。

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Jingdong book

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Jingdong book

步步惊心.上

$41.82
Sold by JD@CHINA
Jingdong book

步步惊心.下

$41.82
Sold by JD@CHINA

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Jingdong book

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