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Jingdong book

风格何以永存

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时装到底有什么用?
我们凭什么要买牌子?
你的衣服说错话了吗?
选择经典款还是爆款?
要流行还是要自我风格,如何两者兼得?
哪种性感?性感是道数学题?
——时装女魔头、《时尚COSMO》主编刘阅微告诉你——时装与风格的秘密
流行即是美,因为风格皆美。风格皆美,有时也需流行提携。

Content Description

《风格何以永存》是一本时装文化图书。该书分为五个部分——时装与腔调,渐渐远去的年代,带刺的玫瑰,甜蜜的折磨,潮流易逝,风格永存。《时尚COSMO》主编刘阅微是时尚杂志进入中国后培养出来的第一批时装编辑,从业近20年,对整个时尚行业,人们对时装的态度,以及时装和人们的关系有着自己的观点。该书不仅讲述了整个时尚行业的变迁,并且为读者如何在变化越来越快,风格越来越五花八门的时尚洪流中,找准自己的定位提供了专业而又实用的参考。

关于时装:

“衣服” 和“时装”,我们都需要,就像女人在婚姻中既享受实实在在的日常生活,又渴望带来心情激荡的爱情感受。务实是衣服,务虚是时装。

当我们被生活带来的倦怠感一点一点侵蚀,不是需要时装来振奋来鼓舞我们创造一个具有美感的世界吗?时装不是用来迎合世界的,它是用来创造世界的。

关于时尚:

时尚还像爱情,没有它你不会死掉,还可以免去好多麻烦,但你会失掉一次认识自己的美好机会。就像在冗长的婚姻中主动保留爱情的感觉,在庸常的日子里需要时刻保持对时尚的渴望。

关于优雅:

你还很年轻,可以不用急着去塑造优雅的形象,因为下半生都要跟这个词打交道,当下可以放肆地尝试各种可能性,30岁以后,也许40岁,你就要踏实下来,好好研究优雅的功课了。

关于风格:

如同减肥的有效方法是少吃多动,找到风格的路径是多看多买多试。风格建立是一件件试出来的,成功转型也是一件件试出来的,没有丢掉几大柜子衣服,别妄想成为一个有style的人。

风格就是学会放弃,在万千件美好的衣服中,选择能衬托你个性的那件。然后在日积月累中,悄无声息地养成。慢慢地,和你的生活方式,读的书听的音乐,还有你的气质,舒服地相配。

关于个性

永远也不要隐藏自己的个性,掩饰自己的需要,你,勇敢地、赤裸裸地表达自己的时装立场吧,想穿成什么样,讨好什么人,灭掉什么人,只有我们自己知道。

关于奢chi

在理解奢chi品“少”、“慢”、“精”的特性时,也应该懂得“少”盲从、“慢”品味、“精”选择,让奢chi品回到原来应有的样子,才能体味到奢chi品曾经带给我们的那种美好感受。

关于主流与非主流

真正懂得欣赏非主流时装的人,一定挺有眼光和个性。我只是不耐烦有些人毫无道理一味排斥主流时装品牌。审美这件事,我始终认为还是有相对的统一标准。这跟味觉感受差不多,大多数人喜欢的口味,一定差不到哪里去。

……


Author Description

刘阅微,《时尚COSMO》主编,时装编辑,曾供职于《Esquire》、《MarieClaire》、《L'officiel》等时尚刊物,在《时尚Cosmopolitan》担任时装总监近10年。

Catalogue

前言 总有一天 你会找到自己的风格
001
第一部分 时装与腔调
01 虚虚实实看时装
002
02 优雅即是不老的特权
004
03 好的时装 是用美丽的语言说出庸俗
008
04 你的衣服说错话了吗?
011
05 流行的就是美的
014
06 主流&非主流
017
07 那些接地气的时装感触
021
08 Do you speak fashion?
026
09 自信才是你最好的配饰
030
第二部分 渐渐远去的时代
01 大师近了,大师的时代远了
036
02 致我们从未真正拥有过的复古
043
03 新奢侈快速多选题
052
04 重拾属于奢侈品的美好
055
05 科技改变时装?
058
06 购物的仪式
062
07 高级时装的美丽终将结束哀愁
065
08 谁是下一个为奢侈品买单的人?
071
09 哪怕时钟都停摆
074
第三部分 带刺的玫瑰
01 喜爱玫瑰 就要接受它的尖刺
078
02 平凡是时髦?别扯了
081
03 正史、野史谁赢过谁
084
04 谁来做代言?
088
05 我们凭什么买名牌?
095
06 15分钟的时尚话语权
098
07 凭什么你红我不红
103
08 怎么才能做自己
106
09 中国设计 从我买起
109
第四部分 甜蜜的折磨
01 别被Easy chic骗了
116
02 做个舒服的美人 还是只做美人
119
03 时尚圈可算想开了!
122
04 时尚或者男人,这是一道单选题?
125
05 买错了,就再买一件
130
06 秘密武器决胜衣橱
133
07 环保 就是尊重你的每一件衣服
136
08 经典长情,还是时髦滥情?
140
09 那些不能急的爆款
145
10 一件衣服穿到老
149
第五部分 潮流易逝,风格永存
01 天下淑女一般黑?
154
02 哪种性感最性感?
160
03 可惜性感不是数学题
164
04 顺眼
171
05 穿什么过情人节
177
06 外套非要披着吗?
180
07 这就不是钱的事儿!
182
08 上流 下流 不入流
185
09 你有时装底线吗?
188
10 高低成为你的调
191
结语 时装到底有什么用
198

Book Abstract

我觉得真正懂得欣赏非主流时装的人,一定挺有眼光和个性。我只是不耐烦有些人毫无道理一味排斥主流时装品牌。审美这件事,我始终认为还是有相对的统一标准。这跟味觉感受差不多,大多数人喜欢的口味,一定差不到哪里去。
品牌不能只把产品卖给他们喜欢的客人。他们无法选择顾客。所以你也只好接受你看不惯的人跟你拎着同样的手袋。那又怎样,花钱总要买来开心,你喜欢名牌,犯不着因为别人说它俗而不买;你不喜欢,也犯不着因为人人都有而被迫置办。
人们谈论时装时,总不似真正在谈论时装,如上所述,人们看在眼里放在心上的更多是布料皮革、表面荣光、名来利往、狗血八卦。似乎没有人真的关注时装本身:设计如何?工艺如何?色彩是不是全新突破?剪裁是不是独具匠心?这并没有错,时装就是社会的一面镜子,裙摆变长变短,腰身收窄放松,都是时代和社会文化折射出的影子,看时装,更要看背后的种种。
自信就是这么重要。它让你穿着奇怪的搭配,却让人觉得这是一种创意,也会让你穿着平常的衣服,让人觉得是一种沉淀与淡定。穿名牌,是家大业大的底气,穿地摊儿货,是个性独到的品位。自信当然不是不知天高地厚,而是你看过试过之后的一种随心所欲漫不经心,以及毫不在意外界眼光的超脱。
在理解奢侈品“少”、“慢”、“精”的特性时,也应该懂得“少”盲从、“慢”品味、“精”选择,让奢侈品回到原来应有的样子,才能体味到奢侈品曾经带给我们的那种美好感受。
风格就是学会放弃,在万千件美好的衣服中,选择最能衬托你个性的那件。然后在日积月累中,悄无声息地养成。慢慢地,和你的生活方式,读的书听的音乐,还有你的气质,舒服地相配。
永远也不要隐藏自己的个性,掩饰自己的需要,你,勇敢地、赤裸裸地表达自己的时装立场吧,想穿成什么样,讨好什么人,灭掉什么人,只有我们自己知道。
在一个已经明显变得粗糙的时代,人人都已经穿着破洞牛仔裤和连帽衫让自己毫无拘束感,倡议人们穿得更加平庸散漫意义何在呢?当我们被生活带来的倦怠感一点一点侵蚀,不是需要时装来振奋来鼓舞我们创造一个具有美感的世界吗?时装不是用来迎合世界的,它是用来创造世界的
越来越短暂的时装生命周期,让女人永远新鲜美丽,虽然这不过是时装业的一场阴谋,让你迅速地选择、抛弃、再选择、再抛弃,但理智无法说服女人渴望美丽的天性,就算是被有预谋地诱入其中,我们也心甘情愿。至少,我不再去考虑一件衣服可以穿多久这件事,只要它让我现在看上去美丽就好。动心,是多么难得的一件事,干嘛要破坏掉这种情怀去想什么天长地久呢?
……

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