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KingStone

【繁體】我是微商:從部落格、FB、Line@到微信,向自媒體大師學習月入兩百萬的網路銷售術

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【繁體】我是微商:從部落格、FB、Line@到微信,向自媒體大師學習月入兩百萬的網路銷售術

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微商並不僅是微信商人,而是具有移動互聯網思維的商人

從網頁端到手機端,從個人到群,銷售平台正在急遽改變,不管你想經營的是微信、FB粉絲團、Line@、部落格、直銷……只要一步一步照著做,每個人都可以從普通人變成擁有百萬粉絲和千萬商機的自媒體

本書是微商領域最具說服力、實戰性和技巧性的著作,作者徐東遙是華人微商協會的核心導師和「萬人迷」微商導師,曾幫助超過5000家企業及數百萬個人成功走上微商路,本書是他精研微商成長經歷和實戰經驗的深度總結,為所有想做微商和剛開始做微商的小夥伴們提供了一套系統的方法和大量罕見的技巧。

華人微商協會及「萬人迷」的核心微商導師徐東遙,
公布讓你月入200萬的微商修煉筆記。
傳授您四重境界,八種創業思路,潛意識成交的十二種方法
引領您在微商稱王!

從個人到群,未來人人皆微商

本書揭露微商的4重境界、9階段歷程、10個養「群」秘訣
及「潛意識行銷」的12絕招;從線上到線下,每個人的加入都在重新定義微商。

微商是自媒體的經營,是商業的新模式

本書作者徐東遙將引領讀者成為微商,再從微商晉升月入兩百萬的成功微商。
從粉絲經營到「群」的管理,以十大篇章提供微商營銷的實戰技巧,並分享
他成立「微電台」的心得與「微信紅包」的各種玩法,將自媒體玩成新商業。

微商並不僅是微信商人,而是具有移動互聯網思維的商人

跨境是互聯網最大的特質,競爭者與客戶都將跨界而來。微商直接面對客戶,
身在移動互聯網時代,誰擁有終端客戶,誰就是未來的王者。

微商的節點是人,微商的概念是買賣雙方的溝通與信任

以信譽做基礎,微商從「個人品牌」到「群的經營」;
從「吸引粉絲」到「無限分享」,人與群的概念是信任的延伸。

微商的目標是自己掌握流量與客戶,不受產品與平台綁架

多樣的商業潛能,微商可與千百人瞬間交流,和800萬個群體的互動,
微商不只能銷售實物產品,還能夠銷售服務、經驗、人脈、平台……

本書共分10章,分別從「觀念」和「技巧」兩個不同角度對「微商」進行全面剖析:

第1章為起航篇,詳述了微商的四重境界及8種創業思路;第2~4章分別為好感篇、關注篇和吸粉篇,這三章點出了快速成為自明星的5種方法、培養信賴感的不二法門、朋友圈發佈資訊的4要素及促成潛意識成交的12種方法、線上線下引流的具體做法、引發評論爆破的3個技巧、關於分享爆棚的3妙招和吸粉的4個終極秘訣等,並提出微友必須避開的7種錯誤做法。

第5章絕招篇,深度解讀微商行銷的14個大絕招,從「營」到「銷」,每一招都是作者實戰中總結出的精華;第6章內容篇,作為「音」媒體第一人,作者獨家揭秘如何成為一個「有聲」的微商;第7章團隊篇,詳述了團隊從組建到擴大再到管理的幾大方法,並通過一個組建萬人團隊的例子將所有內容融會貫通。

第8章社群篇,詳細介紹了加群、混群、建群、養群,到社群的最高境界——線下沙龍的社群新玩法;第9章引爆篇,以微信紅包的玩法為主,獨家披露了作者通過微信紅包引爆行銷,瘋狂成交的奧秘;第10章學習篇,學習是微商急速成長之路,學習可以武裝自己,但是在學習中如何進行行銷?你想在微商獲利稱王的解答就在其中。

目錄

第1章
人人可行的微商之路 / 起航篇

微商之殤
未來人人皆微商
微商的四重境界
微商的8種創業思路
微商:顛覆傳統的銷售方式

第2章
為你的微商品牌添色彩 / 好感篇

快速成為微友心中的明星
微商「七傷拳」

第3章
微商成功的關鍵是培養信賴感 / 關注篇

培養信賴感,我是這樣做的
朋友圈資訊發佈四大要素
微商潛意識行銷的12個方法
將陌生微友變成熟人直到成交

第4章
微時代最簡單的就是增加好友數量 / 吸粉篇

我的1000位天使好友
線上拓展好友的7種方法
線下拓展用戶的7種方法
3個絕招讓你的轉載分享評論爆棚
小@大作用
吸粉的3個終極秘訣

第5章
微商行銷實戰方法 / 絕招篇

「營」的絕招
「銷」的絕招

第6章
做一個賣「聲」的微商 / 內容篇

為什麼要做微電臺?
從零開始玩轉電臺
賣「聲」的人講述:錄製電臺的18字口訣
如何做一個有邏輯的電臺
錄製電臺的4個層次

第7章
微商團隊裂變的秘密 / 團隊篇

微商為什麼要組建團隊
微商如何組建團隊
微商如何擴大團隊
如何增強隊員的信心
團隊管理的3個要點
案例:萬人微商團隊孵化的過程

第8章
瘋狂的微群 / 社群篇

8.1 意外發現的金礦
8.2 不可小瞧的微信群操作技巧
8.3 不容忽視的微群文化建設
8.4 養群的10個秘訣
8.5 混群的5個步驟和6個大忌
8.6 將線上微群行銷模式應用到線下沙龍


第9章
微信紅包病毒式口碑行銷秘訣 / 引爆篇

「微信紅包」是怎樣煉成的?
如何派發微信紅包?
微信紅包的本質:錢+遊戲+社交
微信紅包行銷的11個價值
微信紅包10大行銷魔術

第10章
微商急速成長之路 / 學習篇

5種最有效的學習方法
學習不總結等於白學
推薦一個讓你聰明10倍以上的工具

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Brand KingStone
Brand Origin Taiwan
Net Content 1g

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KingStone