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Jingdong book

PPT高手之道 六步变身职场幻灯派

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PPT高手之道 六步变身职场幻灯派

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十多年 PPT/Presentation实战/研究/授课心得 打磨一剑
几十位 人力资源总监/企业高管/专业人士 联袂推荐
数千名 各行业/各领域PPTology培训班学员 交口称赞
Content Description

PPT(幻灯片)在企业、学校、机关等机构的应用已经极其广泛且越来越重要。PPTology-PPT六步法是为所有需要策划PPT、制作PPT、讲解PPT、评审PPT的各行各业人群提供的一套系统、实战、易学的PPT/Presentation方法和工具体系。PPTology基于作者在这个领域近20年的实战磨练、系统研究、和授课心得。它将难以把握的PPT分解为3大阶段(谋篇布局之道视觉设计之术演绎互动之势)、6个步骤(听众结构设计雕琢演绎互动)、24个模块。《PPT高手之道 六步变身职场幻灯派》图文并茂、脉络清晰。读者既可以系统地研读本书,也可以从急需提升的模块作为“PPT急救箱”而获得立竿见影的效果。本书也是一本线上线下互动(O2O)的书籍,作者围绕PPTology和本书,还提供了网站、微信、微博等各种形态的学习、工具、分享等内容版块。读者们一定可以通过本书练就笑傲职场的PPT真功夫!
Author Description

钱永庆,是PPTology(PPT汇报展示与演讲六步法)和幻灯派PPT在线社区的创始人,在PPT/Presentation的实战、研究、授课等方面有十多年的深厚经验,曾在大唐电信、中国惠普、IBM、Oracle、BDA咨询、海知见等公司担任高级职位。钱永庆是中国惠普大学的特邀讲师,迄今已经为海尔、中国移动、Google、中国惠普、中国电信、中石油、建设银行、光大银行等知名机构的数千名学员培训了PPTology课程,并获得学员们的普遍赞誉。钱永庆拥有英国剑桥大学MBA和华中科技大学工学硕士学位。
周蕾,目前担任海知见公司总经理。海知见致力于为客户提供领先的互联网数字营销服务与软件解决方案,已服务于诸多国内外知名机构(如央视、海尔、惠普、IBM、平安集团、宝马汽车等)。周蕾女士有近20年媒体运营、市场营销经验,曾就职于计算机世界传媒集团担任媒体主编,还曾在尼尔森市场研究公司、尼尔森-麦肯锡研究咨询公司担任研究咨询顾问等职位。
Catalogue

引子

0.1PPT/Presentation 的本质/ 030
0.2精通 PPT/Presentation 的重要性和收益/ 031
0.3差劲 PPT/Presentation 的七宗罪/ 032
0.4PPTology 的 3 大阶段、6 个步骤、24 个模块/ 038

01 谋篇
—以听众为中心

大家关于 PPT 谋篇的困惑和解决思路/ 042
1.1分析听众—知己知彼/ 043
1.1.1以听众为中心的心态——从“我、我、我”到“听众、听众、听众”/ 044
1.1.2AUDIENCE 听众特征分析法—透彻分析听众的框架/ 045
1.1.3DISC 个性评估模型—快速分析听众的方法/ 046
1.1.4听众为中心贯彻 Presentation 始终/ 047
1.2明确 PPT 目的和类型/ 048
1.2.1Presentation 目的:A 点到 B 点—PPT 的起点和终点/ 048
1.2.2常见的 Presentation 类型/ 050
1.2.3PPT 目的分析示例—为 CEO 准备的 5 场 PPT / 051
1.3勘察场境—天时地利很重要/ 052
1.3.1场境的 5 个因素:人数、时间、房间、座位、设备/ 052
1.3.2PPT 的 3 种血型:A 型、B 型和 O 型/ 057
1.4制定策略—策略是整个 PPT 的龙头/ 059
1.4.1PPT 策略:龙头决定龙身龙尾/ 059
1.4.2PPT 内容策略之中心句/ 061
1.5第一步谋篇之实战/ 062
1.5.1第一步谋篇之实战 1:乔布斯的经典演讲/ 062
1.5.2第一步谋篇之实战 2:为 CEO 准备 5 类 PPT / 064
1.6小结/ 065

02 布局
—结构和故事板

大家关于 PPT 布局的困惑和解决思路/ 068
2.1搜罗 PPT 素材—围绕听众和中心句/ 071
2.1.1围绕听众和中心句搜罗素材/ 072
2.1.2PPT 素材的 SUCCES 原则/ 073
2.1.3说服类 PPT 的素材选择与设计/ 074
2.1.45 大类 PPT 素材/ 078
2.1.5素材的取舍过滤/ 081
2.2整理 PPT 故事线(Storyline)—PPT 的导航图/ 082
2.2.1什么是 PPT 故事线/ 082
2.2.2整理故事线的 5 个套路/ 084
2.2.3自底向上还是自顶向下的故事线/ 089
2.2.4协同工作形成故事线的 3 个步骤/ 090
2.3形成 PPT 故事板(Storyboard)—PPT 大片的精髓/ 092
2.3.1PPT 故事板—PPT 沟通的精髓/ 092
2.3.2PPT 故事板之标题区:整句型标题的优点和三重境界/ 096
2.3.3PPT 故事板之标题区:短语型标题和问句型标题/ 098
2.3.4PPT 故事板之视觉区:利用标题关键词视觉化 PPT / 099
2.3.5PPT 故事板之开头结尾/ 100
2.3.6PPT 故事板示例之年中工作汇报/ 100
2.4篇章验收与测试—磨刀不误砍柴工/ 102
2.4.1电梯测试(Elevator Pitch/Test)PPT 核心内容/ 103
2.4.2结构 / 故事线测试(Structure/Storyline Test)/ 104
2.4.3内容测试(Content Test)/ 107
2.5第二步布局之实战示例/ 107
2.5.1谋篇布局实战 1:一部获得奥斯卡纪录片奖的 PPT / 107
2.5.2谋篇布局实战 2:海尔制造高级经理的毕业汇报/ 116
2.6小结/ 122


03 设计
—形意合一

大家关于 PPT 视觉设计的困惑和解决思路/ 124
3.17 大元素—PPT 要点决定元素/ 130
3.1.1文本—超越 Bullet Point / 130
3.1.2表格—让信息更加有条理/ 137
3.1.3图片—一图胜千言/ 141
3.1.4图解—把抽象概念可视化的利器/ 146
3.1.5图表(Chart/Graph)—根据比较点确定最合适的图表/ 150
3.1.6动画—为了表达复杂内容而不是展现花哨/ 159
3.1.7其他视觉元素—PPT 是个大容器/ 161
3.2分区版式—每页 PPT 的户型图/ 162
3.2.1大脑工作记忆的局限—信息分区的必要性/ 162
3.2.2信息分区的 4 种法则/ 164
3.2.3基于三分构图法的九宫格版式/ 166
3.2.4更灵活的版式设计/ 168
3.3五颜六色—让 PPT 多彩而不失专业/ 170
3.3.1颜色的基础知识:三原色 / 色轮 / 颜色含义/ 170
3.3.2颜色的设置:除了 RGB,您知道 HSL 吗/ 174
3.3.3多种颜色的搭配/ 176
3.3.4PPT 颜色实战 4 原则/ 177
3.3.5PPT 颜色优化实例/ 179
3.4主次 & 路径—让 PPT 主次分明且符合视觉路径/ 181
3.4.1主次—让 PPT 内容主次分明/ 182
3.4.2路径—让 PPT 符合阅读的视觉路径/ 184
3.5第三步视觉设计实战示例—形意合一是根本/ 187
3.6小结/ 190


04 精雕细琢
—让每页 PPT成为精品

大家关于 PPT 雕琢的困惑和解决思路/ 192
4.1统一模板—让 PPT 统一规范/ 193
4.1.1PPT 模板的调色板设计—规范 PPT 的颜色体系/ 195
4.1.2PPT 模板的文本表格图表设计/ 197
4.1.3PPT 模板的起承转合页—让 PPT 更具故事感/ 198
4.1.4深浅色不同背景的 PPT 模板—适应不同场境/ 199
4.24 大原则—效果惊人的设计 4 原则/ 200
4.2.1对比(Contrast)—突出重点,增加趣味/ 201
4.2.2对齐(Alignment)—整齐、专业、不随意/ 203
4.2.3重复(Repetition)—连续性、一致性/ 205
4.2.4相近(Proximity)—聚合视觉元素/ 206
4.2.5C.A.R.P 改进对比/ 208
4.3去除噪音—提高 PPT 的信噪比/ 211
4.3.1淡化大浓色块/ 213
4.3.2细化粗重线条/ 214
4.3.3简化花哨图纹/ 214
4.3.4优化复杂模板/ 216
4.4视觉验收—胸有成竹地美化任何 PPT / 216
4.4.1视觉验收要点清单/ 216
4.4.2设计雕琢改进示例/ 218
4.5小结/ 220


05 演绎
—口手眼身步

大家关于 PPT 演绎的困惑和解决思路/ 222
5.1演绎心法—关于演绎的误解和事实/ 223
5.1.1沟通的 3V 要素/ 224
5.1.2对话式的 Presentation / 225
5.1.3如何控制紧张情绪/ 227
5.2Visual—手眼身步/ 227
5.2.1手—手势(Gesture)/ 229
5.2.2眼—眼神接触(Eye Contact)/ 232
5.2.3身—身体姿态(Body Posture)/ 233
5.2.4步—步法(Movement)/ 234
5.3Vocal(声音的)—声音与 3V 协同/ 234
5.3.1声音的 5 要素/ 234
5.3.2Visual-Verbal-Vocal 的协同/ 238
5.4开场白与结束语/ 240
5.4.1开场白—NIHAO 套路/ 240
5.4.2结束语—SSQCC 套路/ 242
5.5小结/ 244


06 互动
—应对自如
大家关于 PPT 互动的困惑和解决思路/ 246
6.1问答互动(Q & A)—问答的心态礼仪和技巧/ 247
6.1.1问答互动的心态—要太极不要散打/ 248
6.1.2问答流程—Presentation 中的问答礼仪/ 250
6.1.3预测问题—演讲前的充分准备/ 252
6.1.4解答问题—从容应对各类问题/ 252
6.1.5结束问答—选择好时机圆满结束/ 257
6.2多维互动—PPT 不是独角戏/ 257
6.2.1精心设计的内容促进互动/ 258
6.2.2与听众“互动”起来的各种策略/ 259
6.2.3演讲者让听众与听众互动起来的策略/ 260
6.3层层排练(Rehearsal)—台上一分钟台下十年功/ 260
6.3.16 种排练手段—按需组合排练手段/ 262
6.3.2排练的检查清单—测测您的 PPT 得分/ 264
6.3.3PPT 急救箱—让 PPT 快速脱胎换骨/ 265
6.4PPT 画布(PPT Canvas)—浓缩 PPT 所有要素到一页 A4 纸/ 268
6.4.1PPTology24 点回顾/ 268
6.4.2PPT 画布的“画法”/ 274
6.4.3PPT 画布的 3 个示例/ 277
6.5小结/ 280

07 PPTology访谈
—各界人士对PPT 的感悟心得

7.1陈瑞丹 ( 中国惠普大学 IT 管理学院院长)—职场人士要补一堂 PPT 课/ 282
7.2董海军 (IBM)—从第一天写 PPT 就形成良好习惯/ 283
7.3范鹏程 ( 中国电信国际公司产品副总裁)—把握听众需求是关键/ 285
7.4贾艺苑 ( 天涯社区旅游事业部常务副总经理)—在旅游行业大会上的 PPT / 286
7.5蒋裕华 ( 职牛网创始人和 CEO)—演练 18 遍 PPT 达到完美/ 288
7.6李东朔 ( 谷歌中国商务合作部高级经理)—写 PPT 不要本末倒置/ 289
7.7李立(惠普中国区副总裁,企业集团技术咨询部总经理)—技术顾问的 PPT 实战心经/ 291
7.8李世伟(麦古利国际资深商业顾问)—自信激情地演绎 PPT / 293
7.9牛战虎(新奥集团战略绩效总监)—结论先行,逻辑支撑,视觉增强/ 294
7.10 吴江华(中国人民大学商学院副教授)—PPT 是 MBA 学生的必备技能/ 296
7.11岳灏(资和信高级副总裁)—如何策划一次大的 PPT 战役/ 298
7.12运婷(海知见)—职场新人的 PPT 成长记/ 300
7.13周蓉(中国惠普)—与国外高管沟通的心得/ 301

写在最后/ 303


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欣叶 御大福 芋头麻薯 180g

周销量 600+

$1.66 $1.99 83折
Yami
欣葉
2种选择
欣叶 御大福 芋头麻薯 180g

周销量 600+

$1.66 $1.99 83折
Yami
欣葉
2种选择
欣叶 御大福 芋头麻薯 180g

周销量 600+

$1.66 $1.99 83折

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