Trending on TikTok

Buldak

Sunscreen

Sanrio

English

{{sellerTotalView > 1 ? __("sellers", {number: sellerTotalView}) : __("seller", {number: sellerTotalView}) }}, {{numTotalView > 1 ? __("items", {number: numTotalView}) : __("item", {number: numTotalView}) }}

View Cart & Check Out

Nickname

Let us know how to properly address you.

Update Your Name

xxxxxxx@yamibuy.com

Account Orders Favorites

Points 0

Coupons 0

Gift Card Balance $0.00

Sign Out

Change Your Zip Code

Inventory information and delivery speeds may vary for different locations.

Location History

We will notify you by email when the item back in stock.

Your email: {{remindEmail}}

Cancel

Jingdong book

百度SEO一本通

View Cart & Check Out

{{buttonTypePin == 3 ? __("Scan to view more PinGo") : __("Scan to start")}}

Books Economy Popular Books

Jingdong book

百度SEO一本通

Name: 百度SEO一本通
Brand: Jingdong book
SKU: 3110002481
Price: 48.74 USD
Availability: OutOfStock

{{__(":people-members", {'people': item.limit_people_count})}} {{ itemCurrency }}{{ item.valid_price }} {{ itemCurrency }}{{ item.invalid_price }} {{ itemDiscount }}

Ends in

{{ itemCurrency }}{{ priceFormat(item.valid_price / item.bundle_specification) }}/{{ item.unit }}

{{ itemCurrency }}{{ item.valid_price }} {{ itemCurrency }}{{ priceFormat(item.valid_price / item.bundle_specification) }}/{{ item.unit }} {{ itemCurrency }}{{ item.invalid_price }} {{itemDiscount}}

Sale ends in

Sale will starts after Sale ends in

{{ __( "Pay with Gift Card to get sale price: :itemCurrency:price", { 'itemCurrency' : itemCurrency, 'price' : (item.giftcard_price ? priceFormat(item.giftcard_price) : '0.00') } ) }} ({{ itemCurrency }}{{ priceFormat(item.giftcard_price / item.bundle_specification) }}/{{ item.unit }}) Details

Best before

Currently unavailable.

We don't know when or if this item will be back in stock.

Unavailable in your area.

Sold Out

Details

Full product details

Content Description

《百度SEO一本通》通过浅显易懂的叙述方式，以及大量的图示，详细介绍了SEO的关键技术要点，对于搜索引擎优化中重要的关键词优化、链接优化，以及百度推广中的推广技巧都进行了详细的介绍。

《百度SEO一本通》共分为11章，首先让大家了解SEO存在的原因，然后对网页、网站、空间和程序与SEO的关系展开了细节上的讨论，最后几章深入介绍了百度推广的相关概念、设置、技巧和实操，让读者可以轻松上手操作，易学易用！

Author Description

潘坚，男，网名望族希望。专注于网络营销推广和电子商务领域，早期曾给多家企业做过营销策划和SEO顾问，并取得了良好的效果。并录制了一套希望SEO视频，广受好评。后期把更多精力放在了电商尤其是淘宝店铺营销策划及推广上，曾先后担任多家女装公司电子商务部的淘宝和天猫运营负责人，对淘宝开店有着多年的实战经验。望族团队核心人员，望族人脉论坛创始人之一。

Catalogue

第1章人人都应该知道的SEO 1
1．1 什么是SEO 1
1．2 为什么要用SEO 2
1．3 SEO都用在哪些网站 3
1．4 搜索引擎的推广和竞价 4
1．5 SEO的优点 5
第2章关键词与网站或网页的关系 7
2．1 什么是网站 7
2．2 什么是网站的域名、空间和程序 8
2．3 如何选择网站的域名、空间和程序 9
2．4 什么是关键词 11
2．5 关键词的种类 12
2．6 什么是目标关键词 13
2．7 目标关键词的具体特点 13
2．8 什么是长尾关键词 15
2．9 长尾关键词的具体形式 17
2．10 长尾关键词的特点 18
2．11 什么是相关关键词 19
2．12 相关关键词的作用 19
2．13 什么是首页和栏目关键词 20
2．14 通过“百度指数”了解关键词的搜索量 20
2．15 使用“百度指数”的注意事项 23
第3章网站的各种链接 27
3．1 什么是超链接 27
3．2 认识内链和外链 29
3．3 什么是锚文本 31
3．4 什么是友情链接 32
3．5 认识导出链接和导入链接 33
3．6 认识单向链接和双向链接 34
3．7 网页源代码的查看方式 34
3．8 网页源代码的基本认识 35
第4章网站文章或博客文章的SEO 38
4．1 采集文章是不是抄袭 38
4．2 原创和伪原创文章 39
4．3 关键词选择的方法 39
4．4 关键词选择的实战案例 40
4．5 SEO学习的认知问题 43
4．6 分词效应 44
4．7 怎样写一个漂亮的网站标题 45
4．8 网站标题的后台设置 47
4．9 什么是关键词密度 48
4．10 关键词密度的查询 51
4．11 文章更新的方法 51
4．12 文章更新的原因和频率 53
第5章通过外链提高知名度 55
5．1 博客留言外链的方法 55
5．2 博客留言的效外链 56
5．3 博客留言的nofollow标签 57
5．4 如何理解软文 58
5．5 软文外链的方式 59
5．6 博客外链的方法 61
5．7 效的博客外链 62
5．8 分享模板做外链 63
5．9 购买外链的网站 64
5．10 购买外链的注意事项 67
5．11 通过视频做外链的作用 68
5．12 通过视频做外链的方法 69
5．13 利用软件做外链的方法 70
5．14 利用软件做外链的注意事项 72
5．15 做外链的其他方法 72
5．16 做外链的注意事项 74
第6章做SEO必须知道的技巧 76
6．1 制作宣传威力巨大的链轮 76
6．2 如何查网站的外链 78
6．3 查询收录量的方法 79
6．4 如何查网站排名 81
6．5 如何做长尾关键词 85
6．6 做长尾关键词的方法 87
6．7 做长尾关键词的实战案例 89
6．8 如何利用次导航 92
6．9 注意网站地址的标准化 94
6．10 什么是死链接和错误链接 96
6．11 网民必须认识的404错误页面 98
6．12 了解网站的HTTP状态码 101
6．13 如何告诉搜索引擎该抓取什么内容 103
6．14 淘宝为什么禁止百度爬虫 108
6．15 如何利用标题 109
6．16 如何利用图片的ALT标签 110
6．17 SEO必须知道的权重和PR 112
6．18 什么是nofollow标签 115
6．19 必须具备良好的网站代码结构 118
6．20 网站为什么要做301重定向 119
6．21 认清网站目录结构 121
6．22 别让黑链毁了你的网站 122
第7章做SEO必须知道的网络技术 125
7．1 动态地址和静态地址 125
7．2 搜索跳出率 126
7．3 认识PV 127
7．4 百度快照 128
7．5 到哪里去做外链 130
7．6 更换空间IP对网站排名有影响吗 132
7．7 更改标题关键词会被惩罚吗 133
7．8 为什么自己的网站排名突然掉了 133
7．9 自学突破瓶颈的方法 134
7．10 分析网站的具体做法――收录量 135
7．11 分析网站的具体做法――外链 136
7．12 分析网站的具体做法――PR和权重 137
7．13 分析网站的具体做法――其他基本情况 139
7．14 SEO的技术要点 140
7．15 SEO的策略和思维 141
7．16 SEO思维的衍生 144
7．17 SEO和赚钱的关系 145
第8章搜索引擎竞价推广 147
8．1 什么是搜索引擎竞价推广 147
8．2 搜索引擎竞价推广的优势 149
8．3 推广结果如何展现 150
8．4 搜索推广结果和自然搜索结果的区别 151
8．5 如何注册百度搜索推广账户 152
8．6 怎样做百度搜索推广 154
8．7 怎样登录搜索推广账户 154
8．8 搭建百度推广账户 156
8．9 建立推广计划 157
8．10 建立推广单元 161
8．11 怎样才是健康的账户结构 162
8．12 百度账户状态 163
8．13 百度推广计划状态 165
8．14 百度推广单元状态 167
8．15 百度推广账户预算 168
8．16 百度推广账户每日预算设置 169
8．17 百度推广账户每周预算设置 170
8．18 百度推广计划预算设置 171
8．19 百度推广账户地域设置 171
8．20 百度推广计划地域设置 173
8．21 什么是精确匹配扩展 173
8．22 百度推广时段设置 174
8．23 移动出价比例设置 175
第9章关键词添加及创意撰写 177
9．1 寻找关键词 177
9．2 关键词添加规则 179
9．3 怎样添加关键词 179
9．4 百度关键词工具 180
9．5 关键词的状态 183
9．6 关键词匹配方式 184
9．7 如何为关键词选择匹配方式 185
9．8 怎样给关键词设置各种匹配方式 185
9．9 关键词的出价 188
9．10 如何给单元设置出价 188
9．11 如何给关键词设置出价 190
9．12 什么叫关键词质量度 191
9．13 什么是否定关键词/精确否定关键词 191
9．14 添加和删除否定关键词/精确否定关键词 192
9．15 什么是创意 195
9．16 怎样添加创意 196
9．17 通配符的使用 197
9．18 设置创意展现方式 198
9．19 撰写创意需要符合的规范 199
9．20 显示URL和访问URL 200
9．21 附加创意 201
第10章百度推广投放与统计报告 205
10．1 推广的展现 205
10．2 推广结果正常展现需要满足哪些条件 209
10．3 什么是推广排名 210
10．4 点击的定义 210
10．5 点击价格 211
10．6 什么是最低展现价格 213
10．7 什么是平均点击价格 214
10．8 统计报告 214
10．9 数据报告 215
10．10 搜索词报告 218
10．11 优化建议工具 224
10．12 历史操作查询工具 225
第11章网盟推广 227
11．1 什么是网盟 227
11．2 网盟的展现形式 228
11．3 如何开通网盟推广账户 229
11．4 网盟的账户结构 230
11．5 新建网盟计划 231
11．6 认识网盟推广计划的各项状态 233
11．7 新建推广组 234
11．8 认识推广组的各项状态 240
11．9 新建文字创意 242
11．10 新建图片创意 245

Book Abstract

《百度SEO一本通》：
4.9什么是关键词密度
本节向大家介绍什么是关键词密度。关键词密度的概念很简单，如图4—6所示，该网站首页的关键词是“IT技术”、“互联网”等。先查看该网页的源代码，如图4—7所示，其中keywords是关键词标签。
可能有人会疑惑，“互联网”是图4—6中网站的目标关键词，但关键词标签里为什么没有这几个字？这是因为现在对于百度、谷歌等搜索引擎来说，关键词标签并不是很重要，其中是否有你要做的关键词，其作用不大。再者，由前面讲的分词效应可知，网站标题里包含的关键词非常多，没必要将这些关键词全部写入关键词标签里。否则，可能会让搜索引擎觉得你是在刻意优化排名，对你的网站反而不好。
学做SEO，要迎合百度的规则，从而提高用户体验度，不要作弊。所以在关键词标签里，只需写上几个想做的关键词，最重要的是，将想做的关键词都包含到网站标题里。
关键词密度是指关键词在网页上出现的总次数与其他文字的比例，一般用百分比表示。相对于页面总字数而言，关键词出现的频率越高，密度也就越大。比如，一段话共有一百个汉字，某关键词为两个字，只出现一次，则该关键词的密度是2％。
……

Specifications

Brand

Jingdong book

Brand Origin

China

Disclaimer

Product packaging, specifications and price are subject to change without notice. All information about the products on our website is provided for information purposes only. Please always read labels, warnings and directions provided with the product before use.

View Full Terms of Use

Scan to Share

Add to favorites

{{ $isZh ? coupon.coupon_name_sub : coupon.coupon_ename_sub | formatCurrency }}

Clip coupons

Quantity

{{buttonTypePin == 3 ? __("Scan to view more PinGo") : __("Scan to start")}}

Sold by JD@CHINA

Ship to

Free shipping over 69

Genuine guarantee

View details

Region

Added to Cart

Keep Shopping

More to Consider

Coupons

Clip Clipped Over

Expires soon {{ formatTime(coupon.use_end_time) }}

Share this item with friends

Cancel

Yami Gift Card

Get this exclusive deal when paying with gift card

Terms and Conditions

Gift card deals are special offers for selected products;

The gift card deals will automatically be activated if a customer uses gift card balance at check out and the balance is sufficient to pay for the total price of the shopping cart products with gift card deals;

You will not be able to activate the gift card deals if you choose other payment methods besides gift card. The products will be purchased at their normal prices;

If your account balance is not enough to pay for the products with gift card deals, you can choose to reload your gift card balance by clicking on the Reload button at either shopping cart page or check out page;

Products that have gift card deals can be recognized by a special symbol showing 'GC Deal';

For any additional questions or concerns, please contact our customer service;

Yamibuy reserves the right of final interpretation.

Sold by Yami

Service Guarantee

Free Shipping over $49

Easy Returns

Ships from United States

Shipping

United States

Standard Shipping is $5.99 (Excluding Alaska & Hawaii). Free on orders of $49 or more.

Local Express is $5.99 (Available in Parts of CA, NJ, MA & PA). Free on orders of $49 or more.

2-Day Express (Includes Alaska & Hawaii) starts at $19.99.

Return Policy

Yami is committed to provide our customers with a peace of mind when purchasing from us. Most items shipped from Yamibuy.com can be returned within 30 days of receipt of shipment (For Food, Beverages, Snacks, Dry Goods, Health supplements, Fresh Grocery and Perishables Goods, within 7 days of receipt of shipment due to damages or quality issues; To ensure that every customer receives safe and high-quality products, we do not provide refunds or returns for beauty products once they have been opened or used, except in the case of quality issues; Some products may have different policies or requirements associated with them, please see below for products under special categories, or contact Yami Customer Service for further assistance).
Thank you for your understanding and support.

Learn More

Sold by Yami

Terms and Conditions of Yami E-Gift Card

If you choose “Redeem automatically” as your delivery method, your gift card balance will be reload automatically after your order has been processed successfully;

If you choose “Send to Email”as your delivery method, the card number and CVV will be sent to the email address automatically;

Any user can use the card number and CVV to redeem the gift card, please keep your gift card information safely. If you have any trouble receiving email, please contact Yami customer service;

Yami gift card can be used to purchase both Yami owned or Marketplace products;

Yami gift card will never expire;

Yami gift card balance does not have to be used up at once;

Return Policy

Gift card that has already been consumed is non-refundable.

Sold by JD@CHINA

Fulfilled by Yami

Service Guarantee

Free Shipping over $49

Easy Returns

Ships from United States

Shipping

United States

Standard Shipping is $5.99 (Excluding Alaska & Hawaii). Free on orders of $49 or more.

Local Express is $5.99 (Available in Parts of CA, NJ, MA & PA). Free on orders of $49 or more.

2-Day Express (Includes Alaska & Hawaii) starts at $19.99.

Return Policy

You may return product within 30 days upon receiving the product. Items returned must be new in it's original packing, including the original invoice for the purchase. Customer return product at their own expense.

Sold by JD@CHINA

Yami-China FC

Service Guarantee

Cross-store Free Shipping over $69

30-days Return

Yami-China FC

Yami has a consolidation warehouse in China which collects multiple sellers’ packages and combines to one order. Our Yami consolidation warehouse will directly ship the packages to your door. Cross-store free shipping over $69.

Return Policy

You may return products within 30 days upon receiving the products. Sellers take responsibilities for any wrong shipment or missing items. Packing needs to be unopened for any other than quality issues return. We promise to pack carefully, but because goods are taking long journey to destinations, simple damages to packaging may occur. Any damages not causing internal goods quality problems are not allowed to return. If you open the package and any quality problem is found, please contact customer service within three days after receipt of goods.

Shipping Information

Yami Consolidation Service Shipping Fee $9.99(Free shipping over $69)

Sellers in China will ship their orders within 1-2 business days once the order is placed. Packages are sent to our consolidation warehouse in China and combined there. Our Yami consolidation warehouse will directly ship the packages to you via UPS. The average time for UPS to ship from China to the United States is about 10 working days and it can be traced using the tracking number. Due to the pandemic, the delivery time may be delayed by about 5 days. The package needs to be signed by the guest. If the receipt is not signed, the customer shall bear the risk of loss of the package.

Sold by JD@CHINA

Service Guarantee

Free shipping over 69

Genuine guarantee

Shipping

Yami Consolidated Shipping $9.99(Free shipping over $69)

Seller will ship the orders within 1-2 business days. The logistics time limit is expected to be 7-15 working days. In case of customs clearance, the delivery time will be extended by 3-7 days. The final receipt date is subject to the information of the postal company.

Yami Points information

All items are excluding from any promotion or points events on Yamibuy.com

Return Policy

Download the Yami App

Feedback

Back Top

Reviews{{'('+ commentList.posts_count + ')'}}

Have your say. Be the first to help other guests.

Write a review

{{i}} star

{{i}} stars

{{ parseInt(commentRatingList[i]) }}%

{{ showTranslate(comment) }}Show Less

{{ strLimit(comment,800) }}Show more

Show Original

Show All

{{ formatTime(comment.in_dtm) }} VERIFIED PURCHASE {{groupData}}

{{ comment.likes_count }} {{ comment.likes_count }} {{ comment.reply_count }} {{comment.in_user==uid ? __('Delete') : __('Report')}}

{{ showTranslate(comment) }}Show Less

{{ strLimit(comment,800) }}Show more

Show Original

Show All

{{ formatTime(comment.in_dtm) }} VERIFIED PURCHASE {{groupData}}

{{ comment.likes_count }} {{ comment.likes_count }} {{ comment.reply_count }} {{comment.in_user==uid ? __('Delete') : __('Report')}}

No related comment~

Load more reviews

Review

{{ showTranslate(commentDetails) }}Show Less

{{ strLimit(commentDetails,800) }}Show more

Show Original

Show All

{{ formatTime(commentDetails.in_dtm) }} VERIFIED PURCHASE {{groupData}}

Please write at least one word

Comments{{'(' + replyList.length + ')'}}