Japanese Summer Festival Sale

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Japanese Summer Festival Sale

In Japan, festivals that celebrate ancestors and different gods take place throughout the year, but the prime season for them is definitely summer. With traditional foods, attire, and practices that vary depending on the region, summer festivals (called “natsu matsuri” in Japanese) make for great events to honor and show our respects—but they’re also the perfect occasions to have fun with family and friends! While the best way to experience a natsu matsuri is to go to one in Japan, you can get pretty close by assembling the right selection of foods and other fun items. Check out below for suggestions on how to get into the natsu matsuri spirit, all from the comfort of your own home!

Enter code:SUMMER12 at checkout for 12% off on all items on this page. This promotion is valid 7/11 11:00 AM PT - 8/11 11:59 PM PT.

New in stock! Most popular summer drink -- Ramune