While the world of Japanese beauty offers a wide range of makeup brands, some can start as a gateway and end up being the constant that you turn to again and again. For Japanese drugstore makeup (called puchi pura, or “petite price,” in Japanese), CANMAKE is definitely one of those brands. Owned by a company called IDA Laboratories that also offers natural makeup products and fragrances, CANMAKE (which is having its 35th anniversary this year) is a brand that, if you did an unofficial survey in Japan, probably shows up in the highest number of makeup bags. While geared toward younger customers for whom kawaii (the Japanese concept of “cute”) is key, it’s hard to stop using CANMAKE products because they’re just so solid. Plus they’re super affordable—you’ll never pay more than $20 for a CANMAKE item.And most importantly, every CANMAKE product is really cute. And you’ll feel happier just seeing it every time you open your makeup bag.
The exciting news is that Yami is the official authorized online vendor of CANMAKE products, and we are having a 2-week launch promotion of 20% off on all CANMAKE products with code CM20. What’s more, the first 150 people to buy $30 or more of CANMAKE products will receive a small, gold makeup bag for free! So check out below to learn about some of CANMAKE’s most popular products and to find your next makeup love!