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Jingdong book

赚钱与管钱：家族企业之理财经典

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Jingdong book

赚钱与管钱：家族企业之理财经典

Name: 赚钱与管钱：家族企业之理财经典
Brand: Jingdong book
SKU: 3102000131
Price: 24.47 USD
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《赚钱与管钱：家族企业之理财经典》综合了企业财务管理专家的宝贵意见和企业主的深刻体会。对企业的一些特殊的财务问题提出了独到的见解。您可以领悟到宝贵的经验教训、重要的技巧和深刻的见解。相信这些能成为您迎接企业财务挑战的有用工具。

Content Description

《赚钱与管钱：家族企业之理财经典》为家族企业主、家族成员、企业雇员及企业顾问，确切地提供了一些实用性很强的建议，这些建议都来自于成功的企业主和家族企业财务问题专家。筹集资金、制定薪酬体系、建立稳固的财务制度，以及如何应对和防范市场风险，都是令人头痛的事情。财务管理仅靠一本财务制度远远不够，具体问题需要具体技巧。

Catalogue

导论迎接特殊的挑战
第一章合理的财务操作
高效企业的七个习惯
谁动了你的账本
打开信息的阀门
拒绝误导的资产负债表
财务预警信号
吸引高级人才的激励措施
首席财务和事佬
非家族财务主管帮助杜德克一波克公司成长壮大
戈德堡家族管理公司度过经济艰苦岁月

第二章现金流和利润管理
访谈：如何开发电子商务
从企业提取现金的规则
网上驱动销售

第三章战略财务规划
公司结构面面观
为战略开支赢得支持
跨越价值评估的鸿沟
给评估师吹吹风
走向世界，你准备好了吗？
外来的和尚好念经

第四章靠自己筹集资金
要不要追加投资？
规划未来的需求
寻找资金源
把贷款留住
轻装走远路

第五章通过投资者筹集资金
到哪里找到赞助者
股权投资基金
资本重组的时机

第六章上市
上市之路面面观
出售股票DIY

第七章并购
收购……还是被收购
出色的审核调查

第八章薪酬
合理划分等级
正当获得高报酬
设定管理层的薪酬
用影子股票来吸引非家族成员

第九章平衡股东与公司的需求
分配所有权但保有控制权
制定股利政策
建立股票赎回基金
资本重组令股东满意
实施员工持股计划
提供退休者和公司增长的资金
戴夫·沃特金斯分拆了一些资产

第十章出售企业
如何与潜在的收购者打交道
收购谈判的自我保护
参考文献

Book Abstract

你的经理会纠住你追问他们不知道的情况，“孤陋寡闻”也会让他们心生挫败和压力感。要成功经营一家企业，你必须让高层员工（家族成员或非家族成员）能接触到你所掌握的全部财务细节。
“你要坚持传统的会计处理体系，允许经理和管理人员获取这些信息。”
无论《旧约》还是《新约》，你都找不到这样的清规戒律。但是，对一家成功的家族企业来说，它绝对是需要遵循的首要条件之一。聘请有名望的会计师事务所，或者配备管理信息系统，对家族企业来说似乎太奢侈了。但是，若没有有效的信息分享机制，几乎不可能开展有竞争力、高效率的业务。当市场发生变化，当产品出现新旧更替，当新的竞争对手虎视眈眈之际，你必须做到更快速地传递各类信息，日常决策人员必须更信赖各种敏感数据。
然而，仍然有一些家族企业在业务经营过程中不愿意与非家族高级管理层分享重要的信息。结果造成公司采购人员不清楚存货的全部价值，制造经理不了解间接人工成本，也不清楚机器设备的折旧情况。你当然不能这样经营企业。
如果是为了掩饰不够光明磊落的税务策略，这样的保密工作当然是必需的。这些企业的目标不是盈利，而是“无论如何也要收支相抵”。为实现配比，年销售收入和盈余增加时．可税前扣除的费用在某种程度上也得增加。这多少有点类似黑手党经营的洗车行：实际上并没有什么洗车业务，只不过是掩盖非法收入的障眼法，然后编造和支付虚构各项费用，目的是转移收人，逃避纳税。除此之外，还有其他一些匪夷所思更狡猾的洗钱手法。
在家族企业中．花样百出的账务处理掩盖了许多“不法利润”，还有贴补企业所有者薪资的红利和津贴，但是在IRS看来，这些做法都存在问题。家族经理私下收取的“体己钱”并非账务处理上的那么回事。除非记账的是楼上办公室某位不懂业务的老小姐，很少有家族企业能侥幸逃脱处罚。有声望的会计师事务所和职业CFO则往往不会愚蠢到做这样的游戏。
尽管纳税确实是一项负担，但IRS法规仍然可以作为有用的道德标准。法规也鼓励从业人员职业道德操守。鼓励开放关系到家族企业生存的账务处理系统。从长期来看，经常性地分享准确信息要比在公司各个层面传递长时间滞后的信息，或者设计一套虚假账务系统以蒙混IRS的检查从而在公司内部造成混乱、无法反映客观可靠的情况要廉价和有效得多。
当然，有一些信息不必透露给中层管理人员。例如，如果董事会考虑关闭某个工厂或某个部门，在决策之前的前期讨论阶段把消息透露出去，只会给员工带来不必要的慌乱。类似地，你不必让每个人都知道公司的长期发展策略或新产品的开发设计。在当今竞争的年代，一些信息确实需要“保密”。
然而，许多不擅长管理信息流的企业干脆关闭信息的阀门。结果造成企业所有者不得不疲于应付各式各样的质疑和对信息的请求。只要需要，经理人员就不得不去找老板。这或许是某些企业所有者愿意看到的结果——他们喜欢“缺我不可”的感觉，而且也鼓励别人对他们的这种依赖性。但是，频繁的请求和咨询也会占用大量的时间，使得企业所有者无法集中精力处理更重要的事务。
从来没有哪家公司会因为信息公开而受到伤害——包括分享“敏感”的财务数据。有一位企业所有者，他把公司营业收入的一分一厘都透露给全体高级管理人员。作为一家S公司，高达600万美元的当年利润全都进了老板的腰包，外带10多万美元的奖金和津贴。公司高管都很清楚：有了他们，老板才变得富有，但他们是不是觉得沮丧或者有抵触情绪呢？结果至少不是这样。公司有几位经理去年的年收入达25万美元。今年他们还打算更加努力的工作，希望老板能有700万美元的进账。
大多数非家族经理都认同这样一种观点，认为他们没有权利，也从没打算要获取家族企业的股份。通常，他们也理解企业所有者的子女或其他家族成员更有获得高职位的优先权。只要这些家族成员有资历，能胜任工作，并给予他们应有的尊重，经理人员就会接受为家族企业服务的现实。他们要么接受，要么离开。

Introduction

在任何一家企业，会挣钱、会花钱、会管钱，都是一些最基本的经营活动。但是在家族企业中，举债经营、筹集资金，或者制定薪酬体系，都和公众公司大相径庭，甚至和非家族控制的私人公司也有差别。一大套眼花缭乱的融资方式、理财工具、股利政策并非依葫芦就可画瓢——对家族企业来说，有的有用，有的则有害。
甚至连最基本的决策，比如企业组织形式或者价值评估方法的选择．都能造成显著的差异。一旦家族成员扮演了企业所有者的角色，包括加强现金储备、申请贷款、外聘财务经理、说服持股人等等活动都显得与众不同。正因为有家族成员的参与，在制定收购项目、建立股票赎回基金，或者当企业资本重组时，更要采取灵活多变的策略。
《家族企业理财经典》综合了专家的宝贵意见和家族企业所有者的深刻体会，对这些特殊的财务问题提出了独到的见解。读者从中能领悟到简明、理性和超凡的知识。本书第一章介绍了合理的财务操作，这是卓越的家族企业的基础；第二章介绍了它们采用的管理现金流和利润的工具：第三章介绍了编制财务规划的独门秘籍。
接下来的五章详尽讨论了家族企业财务管理的具体细节：银行债务筹资，股权筹资，并购，为企业所有者、家族成员、非家族管理层设定薪酬体系。

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