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Jingdong book

追随你的心·乔布斯谈商录：用苹果撬动世界

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Jingdong book

追随你的心·乔布斯谈商录：用苹果撬动世界

Name: 追随你的心·乔布斯谈商录：用苹果撬动世界
Brand: Jingdong book
SKU: 3102000851
Price: 42.97 USD
Availability: OutOfStock

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Editer Recommend

《追随你的心·乔布斯谈商录：用苹果撬动世界》内容特色如下：
1. “苹果教父”：史蒂夫·乔布斯，世界上最伟大的创新者，最擅长掳获人心的演讲者，有史以来最伟大的营销者，影响力巨大。
2. 该书是当今一本乔布斯本人著作。收录了乔布斯煽动性的十大演讲以及深度采访，现在精装升级，最值得创业者拥有的乔布斯作品！
3. 名人推荐：政治商业奥巴马、比尔·盖茨、李开复倾力推荐。

Content Description

《追随你的心·乔布斯谈商录：用苹果撬动世界》是一本解读和诠释苹果创始人乔布斯经营理念与管理思想的作品，展示了乔布斯的创新思维和商业智慧，也极具励志性。本书将理论与实践相结合，以乔布斯的经典语录开篇，结合他本人以及商业史上的经典演讲案例，针对商业中的关键问题，如创新、管理、经营、营销、用人等加以细致解析。本书在展示乔布斯演讲台魅力的同时，描述了其对于策划整个演讲舞台的细节。

Author Description

史蒂夫·乔布斯（1955-2011），美国苹果公司创始人、前CEO。1976年成立苹果电脑公司，先后领导缔造了麦金塔计算机、iMac、iPad、iPod、iTunesStore、iPhone等诸多具有世界影响力的知名数字产品。2011年8月乔布斯辞去苹果公司CEO一职；10月因病逝世，享年56岁。

Comments

他的天赋和才华家喻户晓。史蒂夫很喜欢说，他过的每一天都像是最后一天。正如他所做到的，他改变了我们的生活，重新定义了所有行业，并实现了人类历史上最罕见的壮举之一：他改变了我们每个人看世界的方式。
——美国总统贝拉克·奥巴马

Catalogue

活着，就是为了改变世界
求知若渴，虚怀若谷
与“雪豹”共舞
后PC时代的飞跃
为什么你们还留在这里
寻找另一种思考
别样的色彩
对未来的“预览”
“I”生活“I”时尚
这只是一个开始
非同凡“想”
随“新”而动
最后的演讲
预见，未来
乔布斯小传
后记

Book Abstract

斯坦福大学是世界上最好的大学之一，能在这里参加你们的毕业典礼，我感到很荣幸。我没有经历过大学毕业，所以，今天或许是我这一生中离大学毕业最近的一刻。
此时想和大家分享的，是我生活中的三个小故事，它们都来自真实的生活。
第一个故事，讲的是如何让生命中的点点滴滴都变得有意义。
我曾经就读于里德学院，仅仅6个月我就产生了退学的想法。后来尽管还在学校听课，可我去意已决，过了一年半还是正式离开了。这一切是什么原因造成的呢？
事情要从我出生开始讲起。我的母亲生我时很年轻，刚刚大学毕业，还没有结婚，所以，她打算把我送给别人收养。她很希望收养我的人受过大学教育，所以在我出生前，她就把一切都安排好了，一个律师和他的妻子准备接纳我。可出人意料的是，律师夫妇在我出生之后，改变了主意，说想要一个女孩。我母亲只好匆匆选定了另一个家庭，他们就是我后来的养父母。她连夜就给他们打电话说：“现在我这里有个男婴，刚刚出生，你们想要吗？”他们立刻就答应了。可是后来，我母亲又反悔了，因为她发现我养父母不仅没上过大学，我养父甚至连高中都没读过，于是她拒绝签署收养合同。直到好几个月之后，我养父母向她承诺，一定要让我上大学，她的态度才发生转变。
17岁时，我真的上大学了。可我那时太愚蠢，选择了一个学费很贵的学校，和你们斯坦福大学差不多，而我父母收入并不高，学费几乎耗尽了他们所有的积蓄。上了6个月大学，我便意识到这太不值得了。我人生的目标是什么？我无法回答自己，大学似乎也很难在这方面帮助我。唯一能确定的一件事就是，大学几乎用掉了我父母一辈子的积蓄。于是我决定退学，并认为这是一个明智的决定。当然，那时
候我也曾心怀恐惧。现在回头想想，那简直是我这辈子做的最正确的一个决定。从决定退学那一刻起，我就永远告别了那些无趣的课程，开始学习那些一看就令人着迷的东西。这听起来很浪漫，实际上并非如此。首先我失去了住处，只能睡在朋友房间的地板上；我不得不去捡可乐罐，只为换那小小的5美分，好用来填饱肚子；每个周日晚上，我还要去黑尔-科里施纳神庙，尽管需要步行7英里，横穿整个城市，但我风雨无阻，只因为它是每周最好的一顿饭。
跟着感觉走，跟着兴趣走，这让我收获了很多东西。这些收获在我后来的经历中都成了无价之宝。我来举个例子吧：
当时，里德学院为学生开设了美术字课程，那简直是全美国最好的。学院里的每张海报，每个抽屉的标签上，全是标准的美术字。我退学后，再也没有正规课程可以上，所以我决定去学习美术字。灯芯体和衬线体，就是那时学会的。我还学会了如何在不同字母的组合中调整空白间距，如何让印刷式样最好看。我发现这实在太令人着迷了，科学永远达不到那种美好，永远缺乏那种厚重的历史感和精妙的艺术性。
当时，这些东西似乎对我没有丝毫用处。可10年之后，一切都改变了，第一台苹果电脑被设计出来时，就不同了。当时我学的那些东西，全被我设计进了苹果机，它是第一台拥有漂亮的印刷字体的电脑。假如我那时没退学，根本就没机会学习这个我钟爱的美术字课程，苹果机丰富的字体，以及令人感到舒适的字体间距，又从哪儿来呢？个人电脑里美妙的字型又从哪儿来呢？
那时候，我还不曾意识到，把从前的点点滴滴联系在一起，可10年后再回过头去看所有的事，我一下子就明白了。我要强调的是，当你憧憬未来的时候，不会去想着把所有的事联系起来；只有在回忆过去的时候，才会将这点点滴滴联系在一起。一定要相信，这些生活的点滴会在你未来的某一天产生联系。一定要相信：勇气、目标、生命、缘起……一切都不会令你失望，只会增加你的与众不同。
……

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Jingdong book

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