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Jingdong book

工商管理经典译丛·创业与创新管理系列：中小企业创业管理（第3版）

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Jingdong book

工商管理经典译丛·创业与创新管理系列：中小企业创业管理（第3版）

Name: 工商管理经典译丛·创业与创新管理系列：中小企业创业管理（第3版）
Brand: Jingdong book
SKU: 3102004381
Price: 49.28 USD
Availability: OutOfStock

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无论你是正在萌发创业想法的跃跃欲试者，还是刚刚开始创业的奋斗者，抑或是已经取得创业成果的成功者，都将从本书中获得指引、启迪和真知灼见。这既是一部经典的创业学教材，也是广大创业者的创业秘籍和行动指南。

Content Description

创业是一项复杂的系统工程，不仅需要创业管理方面的理论知识，也需要具体的行动指南。《工商管理经典译丛·创业与创新管理系列：中小企业创业管理（第3版）》聚焦中小企业，系统全面地论述了创业活动的全过程，内容囊括兼职，全职创业路径、商业计划制定、产品定价策略、生命周期分析、资产运营管理、现金需求规划、公关方案策划、法律手段选择、风险识别与规避以及人力资源开发等创业中最重要的主题。
此外，《工商管理经典译丛·创业与创新管理系列：中小企业创业管理（第3版）》还强调了实践性和操作性。那些雄心勃勃、跃跃欲试的创业者可以遵循本书指引，按图索骥地构建自己的创业方略；对于正在创业的企业家而言，本书可以帮助他们不断自我修正，化解经营中的种种难题；已经取得成功的创业家，亦可从书中体悟到把企业做大、做强、做活、做久的真知灼见。
全书视野开阔，内容翔实，逻辑缜密，观点精辟，语言生动，资料权威，既是一本出色的高等院校创业学的经典教材，也是创业者的“创业秘籍”和良师益友，亦是参与高管培训、各类商务挑战赛、案例大赛人员的实用指南。

Author Description

杰尔姆.A.卡茨（Jerome A.Katz，）教授，密歇根大学组织心理学博士，现任圣路易斯大学约翰·库克商学院科尔曼创业基金会主席，曾获包括美国管理学会创业部授予的杰出终身成就奖在内的十几项重大专业奖项，被权威杂-nc.评为世界顶尖的中小企业研究人员之一。理查德.P.格林=世（RichardP.GreenII）博士
一位涉足多个行业的成功企业家，具有广泛影响力的学者和勤勉的撰稿人，在《国际小企业理事会学报》、《模拟和博弈》等期刊上发表多篇论文，还为业界盛行的杂志撰写过几十篇有关个人电脑或财务决策的文章。
徐飞博士，上海交通大学战略学教授、博士生导师，美国哈佛大学、麻省理工学院高级访问学者，教育部新世纪优秀人才，中国创新创业学会副会长兼专家委员会主任，教育部高等学校创业教育指导委员会委员，中国管理学会组织与战略专业委员会副主任，上海市行为科学学会会长，上海市青联副主席，曙光杰出学者。历任上海交通大学安泰经济管理学院执行院长、校长助理，现任校党委副书记、校通识教育指导委员会主任、战略管理研究中心主任、创业学院院长。

Catalogue

第1篇企业家与构想：中小企业的基础
第1章中小企业：机遇与奖励
开始一家创业型中小企业：帮助是有益的
开创中小企业的回报
有关中小企业的谣言
现在就启动：进入能力
中小企业和经济
第2章中小企业环境：管理外部关系
中小企业环境
中小企业环境的要素
中小企业环境扫描
管理环境关系的五种技巧
第3章中小企业家：特征与能力
企业家性格
企业家的运营能力
专业度
企业家的事业
企业家的努力能改变什么
家族企业
企业家团队
中小企业中的女性以及少数族裔
第二代事业企业家
第4章中小企业的灵感：创造性、机会性和可行性
商业灵感的来源
筛选灵感
通过创造性将灵感实现为机会
创新思维框架的进入
避免陷阱
中小企业的创新类型
确保灵感的可行性
通过引导测试评估可行性

第Ⅱ篇中小企业创业路径和计划
第5章中小企业的形成：兼职创业的路径
兼职业务的重要性
兼职创业的时机
兼职创业成功的关键因素
兼职创业的类型
兼职企业的成功要素
兼职创业家的挑战
第6章中小企业的形成：全职创业的路径
获取企业所有权的五种途径
创立一家新企业
收购一家现有企业
特许经营
继承一家企业
中小企业职业经理人
第7章中小企业的战略：模仿谜题
中小企业的战略
前战略：战略规划的第一步
客户和利益：战略规划的第二步
行业动态分析：战略规划的第三步
战略选择和实施：战略规划的第四步
初创后战略
第8章商业计划：认清观众和企业
商业计划背景
商业计划故事：企业起步时规模虽小，但会逐渐成长
为商业计划制定战略
经典的商业计划
集中于商业计划
计划中最常见的关键风险
介绍计划

第Ⅲ篇中小企业的营销
第9章中小企业营销：产品和定价策略产品
……
第Ⅳ篇中小企业现鑫流，会计与财务
第Ⅴ篇中小企业管理和组织

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