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Jingdong book

财务分析技术：价值创造指南（第11版）

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Jingdong book

财务分析技术：价值创造指南（第11版）

Name: 财务分析技术：价值创造指南（第11版）
Brand: Jingdong book
SKU: 3102004741
Price: 38.55 USD
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Content Description

《财务分析技术：价值创造指南（第11版）》由国际知名管理顾问埃里克·赫尔弗特撰写，曾创下以9种语言发行量达50多万册的历史，而此第11版在保留前几版内容编排上的逻辑性与综合性的前提下，进行了全面的修订与更新。
《财务分析技术：价值创造指南（第11版）》共分11章，开篇先概述了企业系统、决策背景及其与财务报表和分析工具的相互关系，在此基础上阐述分析方法，包括资金流分析、财务业绩分析与财务预测，并讨论了有助于建立财务状况和增长能力模型的财务动态。随后阐释了更加专业化的话题，包括企业投资分析、资本成本、融资选择，以及证券和企业价值评估等。书中最后一章又回到企业系统背景下，并拓展开来，讨论了为股东价值而管理的概念和分析方法。
自第1版问世以来，《财务分析技术》一书对商学院的学生以及商务实践者保持着独特的吸引力，无论是财务从业者还是非财务从业者，《财务分析技术：价值创造指南（第11版）》都有极大的参考价值。

Catalogue

引言
第1章财务管理的系统背景
关于企业的动态观点
决策背景
企业系统
投资决策
经营决策
融资决策
战略和价值创造之间的相互关系
经济管理者
理解企业经济学
恰当的经济工具
财务报表的性质
资产负债表
损益表
现金流量表
股东（所有者）权益变动表
财务分析的背景
重点问题
小结
分析支持
部分参考文献
自学练习、问题和讨论

第2章管理经营资金
资金流循环
制造活动的资金循环
销售活动的资金循环
服务业的资金循环
资金流的波动
增长/衰退变化
季节性变化
周期性变化
一般化的资金流关系
解读资金流数据
资金管理和股东价值
现金管理
营运资本管理
投资管理
重点问题
小结
分析支持
部分参考文献
自学练习、问题和讨论
……
第3章企业业绩评估
第4章财务需求预测
第5章企业系统动态与增长
第6章现金流与货币时间价值
第7章投资决策分析
第8章资本成本与企业决策
第9章融资选择分析
第10章价值评估与企业业绩
第11章为股东价值而管理

Book Abstract

战略视角
为获得未来经济利益而投资于土地、生产设备、建筑物、自然资源、研究设施、产品开发、员工发展、营销计划、营运资本、收购以及进行其他资源配置是公司战略的实物反映——管理者必须审慎地制定战略并定期予以重新评估。投资选择应该总能与公司希望的战略方向保持一致，并应考虑：
预期经济条件
公司具体行业或业务细分市场的前景
公司的竞争地位
组织的核心能力
大多数公司可以进行的企业投资种类繁多，不计其数。资源占用如何反映在公司的账簿上并不重要，无论是以资产的形式，还是作为一定期间的费用——关键之处在于是因预期的未来收益才进行的支出。公司可能为了扩建而投资于新设备，预期销量增加会使利润增加，因而使投资在经济上是可行的。投资也可能用来升级老旧设备，以提高成本效益。这里，投资之所以可行是因为经营成本上的节约。
有些战略要求进入新市场，这可能涉及建立全新的工厂并配置相关的营运资本，也可能涉及通过重建或者通过出售和再投资而重新配置现有设备。在服务性企业中，扩建战略可能涉及重大的员工培训支出和电子基础设施投资。其他战略方案可能涉及创建一个互联网连接的新企业模型，或者制定一项研究计划，这些投资都因开发新产品或工艺的潜力而变得可行。企业投资也可能涉及重大促销支出，目标是在长期提高公司的市场份额，从而提高生产量，并最终提高利润贡献。有时，收购产品线或服务线符合本公司战略的公司，或者收购一个供应商以整合技术基础，也可能是适宜的。还有些时候，将公司所提供的产品或服务外包出去或与别人合作也可能创造额外的价值。
公司会不断地考虑这些及其他选择。一般而言，在公司的战略规划过程中，管理者会在公司和部门近期和远期目标的背景和约束下审查各项投资建议。然后，将各种方案的选择范围缩至那些需要认真分析的项目，并编制期间支出计划，其中包含已经选择并批准了的资本支出。
确定、分析和选择资本投资机会——以及资产剥离机会——的各项步骤被统称为资本预算。资本预算过程包括从泛泛地筛选点子到极其细致的经济分析在内的一切步骤。最后，公司的资本预算通常包含一组可接受的项目，无论从单个来说，还是集体而言，预期它们都能提供满足长期管理目标的经济回报，从而支持股东价值创造。
从本质上讲，资本预算就如同管理私人投资组合。在这两种情况下，基本的挑战都是在资金约束下，选择那些能保证产生与可接受风险程度相符的预期经济回报水平的投资。因此，资本预算过程涉及一系列负面状况暴露与投资的预期盈利能力之间有意识的经济权衡。作为一项一般原则，盈利能力越高，风险敞口就越高。而且，在有限资金所能投资的方案之间的选择总是涉及机会成本，因为资金占用在一项投资上可能就意味着拒绝其他投资，从而放弃了获取可能收益更高但风险更大的投资机会。
……

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