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Jingdong book

创新管理:全球经济中的新技术、新产品和新服务

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创新管理:全球经济中的新技术、新产品和新服务

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时下,创新管理是热门话题。从行业的发展来看,行业需要创新促进发展;从企业的目的来看,企业需要创新创造超额利润。本书的焦点问题就是从管理层高度来看如何通过产品和流程创新来获得效益。 本书采用了大量案例,详尽地叙述了关于创新的重要观点和理论、创新的策划,及如何对策划案进行贯彻和如何进行技术的管理,最后得出结论——企业要想从组织技术创新中获得效益,就必须进行整体管理。书中每一章的最后都有习题、案例讨论、背景资料介绍与各章的理论分析相呼应,相信能给学习和参考者们提供很大的帮助。
《创新管理》(第二版)致力于更好地理解和管理全球化企业内部以及周围的技术变革的原因以及结果。第二版加入了更多的材料和服务创新案例,因而更容易理解和阅读。
本书适用于MBA以及硕士研究生相应课程的教学。附加的案例以及视频介绍可以从以下网址获得:www.managinginnovation.org。
Author Description

译者简介:
王华丽,女,河南省潢川县人,讲师,山西财经大学财政金融学院教师。
刘德勇,男,山西省祁县人,高级统计师,在太原高新技术开发区发展改革局工作,山西省人事厅职称评定专家库成员,山西省统计系列高级专业技术职称评定委员会的评委。
王彦鑫,男,山西五台县人,经济师,在太原高新技术产业开发区发展改革局工作。
Comments

“艾特略最重要的贡献在于他对产品和工艺创新的领悟和对组织变革的理解。变革经纪人将会发现此书是非常有用的技巧的杰出来源,同时,有助于他们理解他们的工作在社会中是怎样定位的。”
——多伦多大学罗特曼管理学院战略管理副教授托马斯·埃斯特博
“这是一本格外让人增长见识的书,它从众多角度介绍了技术变革是如何在现代组织中被有效管理的。”
——波士顿学院卡罗尔管理学院运营和战略管理系副教授莫翰·苏布雷马尼阿姆
“艾特略从事创新领域的研究已经有20多年,他的思想在不断演进,因此本书的第二版给入耳目一新的感觉。我发现最有教育意义的是他对技术在服务部门变革中所起的作用的评价。技术方面的书籍很少会讨论服务部门的问题。如果你想找一本适合于先进经济的关于技术方面的书籍,那么就是它了。”
——德雷克塞尔大学列博商学院战略及创业学教授V.K.纳拉亚南
Catalogue

译者序
第二版序言
第一版序言
致谢
第一篇 走进创新
第一章 技术创新
综述
技术原因
技术和文化
技术和历史
科学技术
技术政策
技术和经济
服务创新
技术和组织
在网上搜索技术创新
创新过程
伟大的技术辩论
阶段模式
研发管理
技术策略
技术和社会
总结
练习
案例1—1
讨论题
案例1—2
讨论题

第二章 创新理论
个体与创新过程
社会技术系统
组织和创新过程
创新的扩散
演化理论
更多演化理论
理论观点总结
总结
附录企业中的创新目的和行为:记分卡
练习
案例2-1
讨论题

第三章 战略与创新
本田效应
回到基本:定义战略
技术能力
技术预测
并购
包含创新的企业战略
商业道德与技术
总结
练习
案例3—1
讨论题
案例3—2
讨论题

第二篇 开展创新过程
第四章 研发管理
为什么要研发
基础研发和应用研发
专利
研发度量标准
研发强度
研发效率
服务研发
企业内部的科学家
研发的资本化
综合研发与企业
公司创业和新技术启动
研发中真正的选择权价值
研发结构的成功之道
合作研发
总结
练习
案例4—1
讨论题
案例4—2
讨论题

第五章 经济证明与创新
研发投资
证明我的技术
证明新操作技术
在实践中证明
目标成本法
新技术的后期投资审计
平衡记分卡
总结
练习
案例5—1
案例5—2
讨论题

第六章 新产品和新服务
什么是新产品
新产品开发
新产品开发过程
新产品开发用于商业成功的一种模式
新产品开发过程的更新模式——新的阶段一关卡流程
产品开发的平台方法
新产品开发过程中的七个诀窍
预测新产品成功
集合设计
新产品开发过程的标杆和实验
远距离的协同设计:新产品开发的虚拟团队
新产品和竞争回应
营销和顾客忠诚
服务创新
新产品开发中普遍遵守的最佳实践
未来的趋势
给构思新产品的企业家的一点建议
总结
练习
练习6—1
案例6—1
讨论题
案例6—2
讨论题

第七章 新型的工艺和信息技术
制造技术
新的制造工艺技术的吸收
服务业创新
制造业集成体系的实现
新工艺技术创新值得吗
制造业的信条
企业资源计划系统
总结
案例7—1
讨论题I
案例7—2
讨论题

第三篇 创新环境与未来展望
第八章 公共政策
专利
研发税收抵扣
《贝多法案》
合作研发协议
商业化联邦研发
研发税收抵扣
无损害生产和技术创新
生产扩大计划
政府采购
监管
政府和服务经济
总统动议
技术和反托拉斯
州及省的主动权
国际比较
总结
案例8—1
讨论题
案例8—2
讨论题

第九章 全球化转变
合作生产的要求
联合生产与合作生产
合作生产
全球新产品发布
总结
案例9—1
讨论题

第十章 未来技术的管理
那些改变了世界的创新
汽车改变了世界
创新经济
高端技术发展趋势
社会发展预测
结束语
致谢
练习
案例10—1
讨论题
Book Abstract

第一章 技术创新
技术和历史
对于技术,历史学家们同样感兴趣,关于这个主题,刘易斯·蒙弗(Lewis Mumford)等很多经典著作都值得一读。伯克(Burke)的书和他的电视系列片将这个主题带到了很多对它不感兴趣的人面前。
大卫·F.诺伯(David F.Noble)的《生产力》(Forces of Production)中显示早期的制造业自动化是由政治目的引起的。他本人也在美国空军的支持下,于第二次世界大战结束后在麻省理工大学发展数控技术。这本书的中心假设是数控技术被类似通用电气这样的公司用于公司管理,以提高他们对劳动力的控制。“技术决定论”经常被用来形容这种假设,即技术就是改变我们工作方式的力量。技术决定论曾经是早期的如学校设计之类的研究创新过程管理方法论和晚些时候的工作场所改造努力的中心,这一情况印证了该假设。路易斯·戴维斯(Louis Davis)和他同事吉姆·泰勒(Jim Taylor)的早期工作以及哈维·柯罗得尼(Harvey Kolodney)在他们的基础上继续进行的研究都是该情况的最佳例证。
诺伯充分意识到了技术决定论的弊端,并且在他的书中指出,历史上数控程序和自动化程序的发展是如何取得异曲同工之效的。数控程序是指将局部工作和该工作的日程在磁带(最早是纸做的,后来是聚乙烯)上进行编码,并通过磁带在数字环境中模拟材料移动的技术。自动化程序是利用“记忆回放”技术即先手动教机器人进行一次工作,然后在记忆设备上记录机器人的动作。在早期的发展过程中,两种技术都被用到,或许就是弗尼加特《钢琴家》的灵感来源。然而,这个拷贝如何准备,对于诺伯来说的确有所不同。回放技术很明显地使技术工人成为技术革新过程的一分子,而不是完全受控于工程师和管理人员。科尔特·弗尼加特在最近的一本书中写到,适应了新文化的人就是那些发现自己不再被视为他们曾经以为自己是的那种人来对待的人,因为外面的世界已经改变了。一场经济危机或是一项新的技术,或是被另一个国家或政治派别所征服,都能在不知不觉中迅速改变一个人。
Introduction

时下,创新管理是热门话题。从行业的发展来看,行业需要创新促进发展;从企业的目的来看,企业需要创新创造超额利润。本书的焦点问题就是从管理层高度来看如何通过产品和流程创新来获得效益。
本书的结构严谨,阐述流畅,各章之间有机联系,循序渐进。作者用通俗易瞳的语言,将关于创新的重要观点和理论、创新的策划,及如何对策划案进行贯彻和如何进行技术的管理一一详尽地叙述出来,最后得出结论——企业要想从组织技术创新中获得效益,就必须进行整体管理。在这部著作中,作者潜心研究,列举了大量案例,特别是每一章的最后有习题、案例讨论、背景资料介绍与各章的理论分析相呼应,给学习和参考者们提供了很大的帮助。

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