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Jingdong book

无本营销

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无本营销

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要把你的产品推广出去吗?一定要做广告来达到营销成功的目的吗?其实,大量的无成本营销技巧,一样能够促进你的生意,提高你的效益。那么,就让我们在本书中虚心向游击营销的权威人士请教,他能告诉企业经营者们如何在没有任何成本的基础上,积极地进行市场营销!
Content Description

在你可以使用的100种无成本技巧中,有的涉及像营销计划和纪念品这样的东西,也有的涉及像网上论坛和讨论报告栏这样的地点:有的涉及诸如竞争优势和销售培训这样的概念;等等。
但是它们都有几个共同点:它们需要你的时间;它们必须被正确处理;它们需要精力--大部分都需要你的精力,但这并不是惟一的,它还需要你在精神上的付出;事实上它们使用起来都很简单;它们为灵活营销者赢得利润,并且一直可以,一直都能。
本书专注于应用你的市场营销知识,你的热情、你的判断力和你的资源,而不是你利用你的原始积累来赚钱。这些属性不花费你一分钱,却能带给你金钱所不能买到的市场营销灵感。游击营销者为传统的目标而努力,却通过非传统的方式获得。
Author Description

杰·康瑞德·李文森是倡导以低本投入进行大市场营销的权威人士。其中提出的100种完全免费的市场营销方法使得“游击营销”这个概念得到了进一步的深化。他证明了积极的市场营销活动不一定要投入很多资金,而前提就是,你能够使用一些具有创造性的和非传统的方法。
Catalogue

1 进取且自信地开展无成本营销

2 无成本营销的前期准备
制定营销计划
设定市场营销日程安排
为你的公司起个好名字
确定你的定位
获得象征(Meme)
发展主题线索
制作利益列表
调查研究
通过阅读来获得市场营销的洞察力
必要的话,找到你的游击营销人员
保持对市场营销的正确理解
传播你的特征

3 进行无成本营销
为24/7的时代设定营业时间
利益交换
微笑:接听电话的态度
保持整洁的形象
穿着可以带来效益:员工的服饰
赢得信任
保持你的信誉
设计一个跟踪计划
组织竞赛
使用电话营销(不是为胆小鬼准备的)
反应迅速

4 可以帮助你进行无成本营销的伙伴
依靠言论传播
挖掘扩散营销的好处
寻找融合营销的合作伙伴
培养媒体关系
建立一个推荐机制
索要感谢信
提及你的满意客户
出版自己的市场营销材料
使用联合营销计划
使用询问式和定购式广告
与其他人分享你的策略
雇佣销售代理

5 无成本营销的地点
从网络服务商那里获得一个免费的网站
参加社会团体
参加俱乐部和协会
把所有的听众当做目标客户
充分利用与客户接触的时间
加人网上论坛
浏览其他人的网站
在其他的通讯简报上刊登文章
将业务定位在新的“无租金”地段
社会网络
创作一份简短的演讲稿
编辑一份客户通讯名录
让顶级客户满意
获得潜在客户的认同
为各种社团进行演讲
在社区公告栏上张贴广告
通过网上公告板进行交流
成为你所在领域里的教授
参加商业展会
游说客户
发布公益服务公告
利用免费的名录指南
使用名字和名字标签

6 无成本营销的方法
让客户轻松付款
突出你的竞争优势
通过使用电子邮件来获得最好的回应
提供承诺
提供礼品券
定期进行销售培训
使用免费的网上分类广告
秘密调查竞争对手和你自己
改进商务名片
打磨你的写作技能
提供免费试用
张贴标语和海报
有选择性地使用传真机
关注在搜索引擎中的位置
发表电子图书
在访谈节目中展示自己
坚持售后跟踪服务
给客户提供扩大购物范围的机会
发展品牌意识

7 为了无成本营销而慷慨付出
找出一个可以支持的动因
提供免费咨询
提供免费的研讨会
提供免费演示
充当施予者
撰写专栏文章
糕点
提供免费服务体验
把你的主页设计成有效的展示窗口

8 无成本营销需要的性格特征
耐心
想像力
敏感
真诚地关心人
积极进取
精力
竞争性
集中注意力
自主的力量
性情随和一
服务
注意细节
灵活性
热情与激情

9 享受无成本营销的快乐
现在,你可以成为游击市场营销内部的一员了

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Brand Jingdong book
Brand Origin China

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