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Jingdong book

缔造成功:21世纪企业竞争与生存方略

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《缔造成功:21世纪企业竞争与生存方略》主要阐述了企业经营、竞争的艺术,旨在提供一种解决企业各种问题、化解各种风险的富于创见性和前瞻性的思路。作者通过长期在美国著名商学院执教背景和深入国际大公司进行调查的经验,并结合许多著名公司成败的案例,提出了一些可行性战略方案,有助于读者从全球经济、企业发展的角度对前所未有的网络化进程有深入透彻的了解。
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在《缔造成功:21世纪企业竞争与生存方略》中,作者描述讨论了一系列的挑战和相应的战略考虑与概念。书中论述的不少概念和战略,某些已为全球各地的企业、组织所应用实施,而更多的则超前于目前企业、组织的现状。但可以确认的是,在未来十年之中,不可能在五年之中,本书所述的不少概念与内容将会变成企业动作的常规方式。本书之一是希望有助读者从全球经济、企业发展的角度对这一前所未有的网络化进程有一个深入透彻的了解,利用这前所未有契机更上一层楼。
Author Description

翁政文,博士,在国际上享有盛誉,被誉为网络新经济时代企业创办、管理与改进的权威。他现为美国的著名商学院——美国威斯康星大学商学院的终身教授。面对21世纪的全新挑战,他近年来在致力于著书、演讲以及担任企业与政府部门的战略和经营管理顾问的同时,还致力于互联网动态世界——翁博士在线世界(www.dwowd.com)的建设。
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引言
第一章 网络信息化的全新经济时代——日益走向“水晶球透明化”的朝代
小小芯片正在改变世界经济/信息的含量将决定商品价值/小规模企业大规模信息是未来竞争优势所在/网络将使你能买到国际最低价的硬指标料或商品/参与全球竞争不是梦
第二章 全球化的知识经济——生存与竞争在“既要马儿跑,又要马儿少吃草”的时代
哪些因素会使英特尔公司或写法公司在10年后倒闭/我们还能相信传统的管理经营之道吗?/大企业为什么突然丧失了竞争力?
第三章 企业的长盛不衰与短盛早衰——富过三代?
长盛不衰企业的过人之处/壳牌公司对历史悠久企业的一次调查/企业应该鼓励员工学习提高/1925年的财富500强今日尚在否?/企业必须适应产品价值观的改变/一家建筑公司的倒闭历程/新兴企业带来新的竞争规则和方式/对大不列颠百科全书公司竞争失利的分析/不喜新厌旧的企业不是好企业
第四章 你变我亦变——与经济价值观的变幻共舞
第五章 如何通过学习提高来寻求经济价值——越聪明越难学习提高?
第六章 从长计议,意取明日——长远竞争战略与决策
第七章 不断自我否定的竞争生存之道——学我者亡,否我者生
第八章 新兴企业的竞争战略——变总体劣势为局部优势
第九章 扎根于发展精干企业群的生存竞争之道——大雁编队,千里不难
第十章 企业的战略创新(上)——以我“软”的对你“硬”的
第十一章 企业的战略创新(下)——人说半杯满,我说半杯空
第十二章 企业扩展战略与决策—— 不在能不能,难在我亦难?
第十三章 “虚晃一枪”的竞争方略——项庄舞剑,意在沛公
第十四章 变风险为竞争优势——资本工程的长与短
第十五章 掌控企业前程——一对一加实时“透明”
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