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Jingdong book

创业学:21世纪的创业精神(第8版 英文版)

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创业学:21世纪的创业精神(第8版 英文版)

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《创业学:21世纪的创业精神》初版于1974 年,至2009 年已修订到第8 版。在这36 年里, 蒂蒙斯的 《创业学》被公认为之作, 《INC.》 《成功》杂志及《华尔街日报》一致将其列为创业学“经典著作”。著名的“蒂蒙斯创业模型”正出自本书。令人惋惜的是,蒂蒙斯对本书作了最后一次修订,于2008 年4 月8 日不幸去世。因此,这本《创业学》第8 版也就成了这位创业学大师的绝笔。

Content Description

《创业学:21世纪的创业精神(第8版 英文版)》的构思与行文将关注点集中在创造新知识、新方法和新观念上,目的是引导学生去发现创业理念以及用来捕捉不同创业机会所必需的能力水平、专门知识、经验、态度、资源、网络,这一切都通过一套实用的方法来实现。本书分为五编19 章。前四编详细介绍了创业过程的驱动力量:商机识别、商业计划、创始人和创始团队以及资源需求;第五编讨论了企业获得成功的战略、如何管理快速发展中的企业、家族创业者以及企业的收获退出等事宜。

Author Description

杰弗里·蒂蒙斯,创业教育之父,世界上首位创业学博士;哈佛大学商学院工商管理硕士、工商管理博士。1989年受聘于哈佛大学,哈佛商学院十佳教授之一。《成功》杂志在一篇人物特写中称他为“美国在创业学方面具实力的两大智慧人物之一”。业界公认蒂蒙斯“在推动创业学教育方面,比美国任何一个教育家所做的工作都要多。”2007年,蒂蒙斯被福布斯小企业榜评为美国优秀的创业学教育家之一。1985年,他设计并发起了普莱兹-百森商学院伙伴项目,该项目“让创业学领域发生了天翻地覆的变化”,并赢得了两项大奖。他的这本《创业学》被《INC.》《成功》《华尔街日报》评为创业学的经典之作,1996年和1998年,《INC.》把此书列为创业者“必读”的8本书之一。

小斯蒂芬·斯皮内利,费城大学校长;前百森商学院创业学与全球管理副教务长,阿瑟·布兰克创业中心主任,创业学部主席,创业学保罗·百森讲席教授。麦克丹尼尔学院学士;百森商学研究生院工商管理硕士;伦敦大学帝国理工学院经济学博士。


Comments

★“……创业者必读八本书之一”
——《INC.》杂志,1996,1998

Catalogue

PART I
The Entrepreneurial Mind for an Entrepreneurial World创业世界的创业思维
1 The Global Entrepreneurial Revolution for a Flatter World 3
互联时代的全球创业革命
2 The Entrepreneurial Mind: Crafting a Personal Entrepreneurial Strategy 41
创业思维:制定个人创业战略
PART II
The Opportunity商机
3 The Entrepreneurial Process 101
创业过程
4 Clean Commerce: Seeing Opportunity through a Sustainability Lens 127
绿色商务:透过可持续发展的视角看商机
5 The Opportunity: Creating Shaping, Recognizing,Seizing 147
创造、塑造、识别、抓住商机
6 Screening Venture Opportunities 187
筛选创业商机
7 Opportunities for Social Entrepreneurship 245
公益创业的商机
8 The Business Plan 269
商业计划
PART III
The Founder and Team创始人和团队
9 The Entrepreneurial Leader and the Team 307
创业领导者和团队
10 Ethical Decision Making and the Entrepreneur 355
道德决策和创业者
PART IV
Financing Entrepreneurial Ventures创业企业融资
11 Resource Requirements 377
资源需求
12 Franchising 399
特许专营
13 Entrepreneurial Finance 423
创业融资
14 Obtaining Venture and Growth Capital 445
获取风险资本和成长资本
15 The Deal: Valuation, Structure, and Negotiation 483
交易的估价、结构和谈判
16 Obtaining Debt Capital 511
获取债务资本
PART V
Startup and Beyond企业创建及展望
17 Leading Rapid Growth, Crises, and Recovery 553
高速成长、危机和复苏阶段的领导
18 The Family as Entrepreneur 591
家族创业者
19 The Harvest and Beyond 627
收获及未来展望

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