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Jingdong book

公司理财(第6版)

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公司理财(第6版)

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《公司理财》是一本受到广泛好评的公司理财课程的基础教材。
清晰简单、通俗易懂是《公司理财》的一大特色,读者几乎不需要任何财务和会计背景知识,都能顺利步入财务管理的知识殿堂。
《公司理财》中丰富多样的学习辅助材料将是您教学和学习的有力工具。

Content Description

《公司理财》以独特的视角、完整而有力的观念重新构建了公司理财学的基本框架。全书围绕以NPV分析为主干的价值评估这条主线,紧密结合理财实践的需要,精选了公司理财的基本概念与观念、财务报表与长期财务计划、未来现金流量估价、资本预算、风险与报酬、资本成本与长期财务政策、短期财务计划与管理、国际公司理财等方面的核心内容。

Author Description

斯蒂芬·罗斯,当今世界上最具影响力的金融学家之一,因其创立了套利定价理论而举世闻名。斯蒂芬·罗斯先生是麻省理工学院斯隆管理学院财务经济学教授。作为在财务和经济领域著述最为丰富的作者之一。罗斯教授以他在发展套利价格理论上所做的工作,以及通过研究信息折射理论,斯权定价,利率期限结构理论和其他诸多领域所做出的大理贡献,成为备受称道的著名学者。罗斯曾任美国金融协会主席,现在担任数学术期利和实务杂志的副主编。他还是CalTech的受托人,大学退休股权基金和GenRe公司的董事。此外,还在兼任Roll and Ross资产管理公司的联席主席。


译者简介:
张建平博士,对外经济贸易大学国际工商管理学院副院长,兼任海尔商学院副院长,中国商业联合会专家委员会委员,北京市会计学会理事,中国企业家联合会职业经理人资格认证专家委员会副主任,跨国公司研究中心副主任等。

Comments

《公司理财》主要作者是美国的著名财务专家,写作态度极其认真,因此能够高屋建瓴、深入浅出,用通俗易懂的语言,直入问题的核心。对于财务专业的初学者和非财务人员来说,本书将帮助你开启财务管理的大门,引领你登堂入奥。
——张建平,对外经贸大学教授、国际工商管理学院副院长

Catalogue

第一编财务管理概览
第1章财务管理入门

第二编理解财务报表和现金流
第2章财务报表、税负和现金流
第3章与财务报表相关的工作

第三编未来现金流量的价值确定
第4章价值确定入门:货币的时间价值
第5章折现现金流量的价值评估

第四编股票与债券定价
第6章利率与债券定价
第7章股票市场与股票定价

第五编资本预算
第8章净现值及其他投资决策标准
第9章投资决策的制定

第六编风险与收益
第10章资本市场历史的启示
第11章风险与收益

第七编长期融资
第12章资本成本
第13章财务杠杆与资本结构
第14章股利与股利政策
第15章融资

第八编短期理财
第16章短期财务规划
第17章营运资本管理

Book Abstract

假定你现在要开设自己的公司。无论是哪种类型的公司,你都必须以某种形式回答下面三个问题:
1.你将做何种长期投资?也就是说,你将进入哪个行业,需要何种厂房、机器和设备?
2.投资项目的长期融资来源是什么?你将引入其他股东,还是举债?
3.你将如何管理每天的财务活动,比如向客户收款或向供应商付款?这些并不是仅有的问题,但属于最重要的问题。从广义上讲,公司理财就是研究如何回答这些问题的。下面的章节里我们将依次对其进行考察。
……

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Brand Jingdong book
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