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Jingdong book

金字塔原理大全集（套装共2册）

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Jingdong book

金字塔原理大全集（套装共2册）

Name: 金字塔原理大全集（套装共2册）
Brand: Jingdong book
SKU: 3102016021
Price: 37.02 USD
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用《金字塔原理》理念和方法培训全员的
世界知名企业：中国移动、中国电信、中石化、中海油、中国银行、中国黄金、中航工业、上汽集团、深发展、IBM、惠普、通用、强生、波音、可口可乐、麦当劳、埃克森美孚、松下、LG、西门子、花旗、沃尔马、宝洁、拜尔、宝马……
世界知名院校：清华大学、北京大学、人民大学、哈佛大学、斯坦福大学、牛津大学、剑桥大学……
金字塔原理能帮助你解决哪些问题
掌握如何用金字塔原理思考、沟通、管理下属和解决问题；提高逻辑性、条理性；掌握表达规范动作；沟通准确高效，效果好、效率高。
思考：用全脑思维，提高结构化思维能力，思考全、准、快。
书面表达、公文写作：挖掘读者的关注点、兴趣点、需求点、利益点；用金字塔搭建逻辑清晰的框架结构；归类分组、重点突出、逻辑清晰、主次分明，让人看得懂、愿意看、记得住；缩短写作时间，减少修改次数。
口头表达：讲话、讲课，用金字塔，重点突出，条理清晰，言简意赅，让听众有兴趣、能理解、记得住。
管理下属：分配任务，用金字塔原理，思考周到全面严谨，不重叠无遗漏。
培训师开发课程和讲课：能快速搭建框架结构、组织素材，逻辑清晰，通俗易懂。

Content Description

《金字塔原理大全集（套装共2册）》是一种重点突出、逻辑清晰、主次分明的逻辑思路、表达方式和规范动作。
金字塔的基本结构是：中心思想明确，结论先行，以上统下，归类分组，逻辑递进。先重要后次要，先全局后细节，先结论后原因，先结果后过程。
金字塔训练表达者：关注、挖掘受众的意图、需求、利益点、关注点、兴趣点和兴奋点，想清内容说什么、怎么说，掌握表达的标准结构、规范动作。
金字塔帮助达到沟通效果：重点突出，思路清晰，主次分明，让受众有兴趣、能理解、能接受、记得住。
搭建金字塔的具体做法是：自上而下表达，自下而上思考，纵向疑问回答／总结概括，横向归类分组／演绎归纳，序言讲故事，标题提炼思想精华。

Author Description

芭芭拉·明托，毕业于哈佛大学，麦肯锡公司第一位女咨询顾问。传授金字塔原理40年，帮助政府、企业、高校等各界人士写作商务文章、复杂报告和演示文稿，曾为美国、欧洲和亚洲众多企业及哈佛大学、斯坦福大学等讲授金字塔原理。
《金字塔原理》畅销40年不衰，广受欢迎，被译成多种文字，数次再版，常年名列各国畅销书排行榜前茅。

Catalogue

《金字塔原理》
中文版序
前言
第1篇表达的逻辑
第1章为什么要用金字塔结构
归类分组，将思想组织成金字塔
自上而下表达，结论先行
自下而上思考，总结概括
第2章金字塔内部的结构
纵向关系
横向关系
序言的结构
第3章如何构建金字塔
自上而下法
自下而上法
初学者注意事项
第4章序言的具体写法
序言的讲故事结构
序言的常见模式
序言的常见模式——以咨询为例
第5章演绎推理与归纳推理
演绎推理
归纳推理
演绎推理与归纳推理的区别

第2篇思考的逻辑
第6章应用逻辑顺序
时间顺序
结构顺序
程度顺序
第7章概括各组思想
总结句避免使用“缺乏思想”的句子
总结句要说明行动产生的结果／目标
找出各结论之间的共性

第3篇解决问题的逻辑
第8章界定问题
界定问题的框架
展开问题的各要素
发掘读者的疑问
开始写序言
实战案例
第9章结构化分析问题
从信息资料人手
设计诊断框架
使用诊断框架
建立逻辑树
是非问题分析

第4篇演示的逻辑
第10章在书面上呈现金字塔
突出显示文章的框架结构
上下文之间要有过渡
第11章在PPT演示文稿中呈现金字塔
设计文字PPT幻灯片
设计图表PPT幻灯片
故事梗概
第12章在字里行间呈现金字塔
画脑图（在大脑中画图像）
把图像复制成文字
附录1 在无结构情况下解决问题的方法
附录2 序言结构范例
附录3 本书要点汇总
参考文献

《金字塔原理2》
金字塔原理课程介绍
图解金字塔原理课程概念
第1篇为什么耍用金字塔结构
练习1 了解基本概念
练习1A 找出结构
练习1B 学习金字塔原则
练习1C 掌握文章思想

第2篇金字塔内部的结构
练习2 建立纵向的关系
练习3 建立横向的关系
练习3A 演绎推理
练习3B 归纳推理
练习3C 爱是一种错误

第3篇如何建立金字塔结构
练习4 序言的写法
练习4A 决定读者遇到的第一个问题
练习4B 自选练习
练习5 构建你自己的金字塔
练习5A 套用S-C-Q程序
练习5B 更多建立金字塔结构的练习
练习5C 在归纳推理和演绎推理之间选择
练习5D 电玩游戏产业

第4篇如何提炼思想
练习6 严格检查每组思想
练习6A 确认逻辑顺序
练习6B 找出基础结构
练习6C 说明采取行动后取得的结果
练习6D 找出各结论之间的共性
参考解答集
附录各练习中的论点标签
后记

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Jingdong book

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