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支付宝运营:从微商到支商

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Jingdong book

支付宝运营:从微商到支商

Name: 支付宝运营:从微商到支商
Brand: Jingdong book
SKU: 3102019831
Price: 30.61 USD
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从博客到微博，从微博到微信，从微信到微商，从微商到支商，此时不做，更待何时呢？

赢很简单，只要坚持不认输，成功也很简单，请先阅读这本书！

Content Description

本书从支付宝9.0版本的基础功能、支付宝生活圈、支付宝建群等各类带有企业营销或宣传推广性质的内容入手，充分挖掘支付宝营销背后的秘密，将商业营销及个人生活圈营销的方式、技巧、策略娓娓道来。全书图文结合，便于读者明晰支付宝营销的相关内容，且易于入手。

Author Description

赵亮亮，笔名照关月，九三学社党员__eol__广州道衍商务咨询有限公司创始人、总经理 __eol__河北绿岭果业有限公司董事兼首席顾问__eol__浙江大学电子商务总裁班专家导师、微营销大讲堂特聘导师 __eol__互联网思维、O2O、微营销、社会化媒体营销、企业管理专家、资深企业培训师、咨询师__eol__东方企业家商学院副院长（院长为温舟教授，总裁为高航教授）__eol__东方文化国学研究院副院长（*年轻的副院长）__eol__中国文化管理协会传统文化专家库专家__eol__

Catalogue

目录
第1章支付宝的强大功能 1
1．1 注册支付宝账号 3
1．2 钱包 6
1．2．1 扫一扫 6
1．2．2 付款 7
1．2．3 卡券 7
1．2．4 余额宝 9
1．2．5 转账 11
1．2．6 手机充值功能 12
1．2．7 花呗 13
1．2．8 芝麻信用分 16
1．2．9 蚂蚁聚宝 17
1．2．10 口碑外卖 23
1．2．11 淘宝电影 24
1．2．12 滴滴出行 26
1．2．13 支付宝服务窗 28
1．2．14 天猫 36
1．2．15 亲情账户 38
1．2．16 红包 42
1．2．17 城市服务 45
1．2．18 天猫超市 46
1．2．19 阿里旅行 48
1．2．20 记账本 53
1．2．21 境外游 54
1．2．22 彩票 55
1．2．23 我的快递 56
1．3 口碑 59
1．4 我的 62
第2章支付宝线下市场 68
2．1 支付宝为何要布局线下市场 69
2．1．1 需求分析 69
2．1．2 产品分析 69
2．1．3 覆盖的广度 70
2．1．4 使用的便捷度 70
2．2 支付宝布局线下交易市场 71
2．2．1 支付宝垂涎欲滴的线下收单市场 71
2．2．2 两次不同方式进入线下收单市场 72
2．3 支付宝线下支付 78
2．3．1 扫码支付 79
2．3．2 声波支付 79
第3章支付宝和腾讯旗下产品的区别 81
3．1 微信支付和支付宝对比 83
3．1．1 线上资源 83
3．1．2 线下资源 84
3．1．3 微信支付和支付宝对比总结 87
3．2 支付宝群和微信群聊五大区别 88
3．2．1 建群的方式 88
3．2．2 群聊人数限制 89
3．2．3 群的种类 90
3．2．4 工具栏的区别 92
3．2．5 关于群红包 95
3．3 支付宝群和QQ群的区别 98
3．3．1 建群 98
3．3．2 建群数量和群成员人数 101
3．3．3 好友进群方式 102
3．3．4 群管理员 103
3．3．5 支付宝普通群和QQ讨论组 106
3．3．6 其他区别 107
3．4 支付宝生活圈和微信朋友圈的区别 108
3．4．1 支付宝生活圈和微信朋友圈Logo对比 109
3．4．2 支付宝生活圈和微信朋友圈界面对比 109
3．4．3 生活圈“现场” 111
3．4．4 生活圈和朋友圈的其他区别 112
3．5 消息撤回和阅后即焚 116
3．5．1 消息撤回 116
3．5．2 阅后即焚 118
第4章支付宝社群营销揭秘 121
4．1 支付宝社群营销 122
4．2 支付宝群组功能 123
4．2．1 普通群 123
4．2．2 特色群 124
4．3 如何玩转支付宝社群营销 129
4．3．1 支付宝的优点 129
4．3．2 支付宝建群 131
4．3．3 支付宝营销推广 134
4．3．4 借力营销 136
4．3．5 建群相关知识点 139
4．4 利用经费群经营社群，搭建付费圈子 144
4．4．1 利用支付宝经费群管理班费 144
4．4．2 经费群大咖玩法 148
4．4．3 微商利用经费群强化会员（或代理）关系 150
4．4．4 玩转支付宝分销机制 151
4．5 利用支付宝普通群经营社群 152
第5章支付宝生活圈 153
5．1 支付宝账号头像设置 154
5．1．1 如何选择或设计头像 155
5．1．2 哪一类头像不能用于支付宝营销 156
5．2 支付宝名字设置 158
5．2．1 支付宝名字如何设置 158
5．2．2 不利于传播的个人名字有哪些 159
5．3 支付宝账号设置 162
5．4 支付宝添加好友 162
5．4．1 如何添加支付宝好友 162
5．4．2 支付宝添加好友技巧 164
5．5 生活圈技巧 165
5．5．1 什么时间发生活圈比较好 165
5．5．2 生活圈定位 166
5．5．3 什么样的生活圈内容能够黏住粉丝 167
5．5．4 生活圈内容互动技巧 170
5．5．5 点赞和评论 171

Introduction

前言

你或许无法体会到生活在这样一个互联网高速发展的时代，我有多么庆幸：

从聊天室到门户，到BBS，到博客，到微博，到新媒体，到微信，到支付宝……总是感觉昨天我们似乎还在用着的，今天就已经被“后来者”取代了。

或许我近年来的经历就是最好的证明。

2009年，我很荣幸以近700万的博客流量，荣获2009年全国十大优秀博客奖。彼时我写的博文中，有85%以上会被阿里巴巴首页、阿里社区首页、赢在中国首页、阿里资讯首页收录推荐。而且在百度、谷歌等搜索引擎输入标题，就可以查到至少两页以上被其他网站转载的信息。而在当时，《21世纪报道》、《商业评论》、《销售与市场》、《总裁网》等十多家报纸、杂志、网站也通过博客邀请我开专栏。这种“至高”的享受，让我似乎认为博客营销将会是未来的主流。

2009年，微博的起始年。

现在想来，我有无数的方式，可以通过博客引流到我的微博。可是，我依旧固执地认为，博客不会这么快衰败消灭。直到2011年荣获2011年度阿里巴巴云计划十大风云导师（首席导师为马云，马云也是2011年度云计划十大风云导师之一），在咨询和问诊过的企业营销工具现状中，我觉得是时候“弃博选微”了。于是我在新浪、腾讯、搜狐、新华网、人民网、天涯网、网易等所有微博都开通了名人认证：@照关月。“架子”已搭好，准备大干一场时，我清楚地知道，从博客导流到微博的黄金时间再也回不来了。

2011年，微信的起始年。

同样，如果从当时的微博向微信个人导流，向微信公众账号导流，都会是最便利的选择。可是当我准备在微信上下大功夫时，微信的月活跃用户已经很快突破了1.5亿。

2016年春节，支付宝红包大放异彩。我觉得，按照事物发展的规律：博客的最高峰是微博的兴起，微博的最高峰是微信的兴起。现在，当所有人都在谈微信、玩微信时，支付宝营销将会是未来唯一可能会与微信媲美，甚至超越微信的社交媒体工具。

支付宝相对于微信来说，有如下几个优势。

1．实名制

支付宝用户都是实名注册的，大都绑定了身份证、电话号码、银行卡等信息（微信目前还有大量没有绑定支付功能的用户）。

2．商业氛围

在庞大的天猫商家用户和淘宝个人用户中，都是通过支付宝来实现收支的。如果说微信是个人化的社交定位，那么支付宝必然是打通商业和个人的最佳桥梁。

3．战略定位

通过阿里巴巴的战略定位可以看出，口碑网的推出，以及阿里巴巴在O2O定位的投资加大，没有支付系统的介入，将很难实现本地生活服务和O2O的上下流融合。所以，支付宝近段时间频繁升级，频繁推出大动静，都是在调整其整体战略布局的定位。

没有任何一个平台和工具，可以在互联网时代拥有超过5年的风光。

这似乎已经成为互联网的一个必然属性。网民“喜新厌旧”的特性，导致他们绝不会在一个平台和工具上“长居久安”。不信，想想当年挂QQ号升太阳的情景，想想半夜定好闹铃起床偷菜的情景，想想每天写博客、每天发微信的情景。这些，有多少，不是你，不是我，都曾痴迷的事儿吗？

可是现在，你还会半夜偷菜吗？

在这个快速蝶变的时代，我们能做的，就是在发展趋势尚未明朗的情况下介入，这样我们的机会才会更多。坦率地说，我一直认为自己身上贴着“互联网人”的标签，可是，我却比还没有触网的“非互联网人”更“如履薄冰”。因为这个时代实在是发展得太快了，快到无法想象，快到《支付宝营销》这本书还没有出版，就有很多功能被支付宝二次、三次更新迭代了。

非常荣幸能与于木老师合著这本书。我们曾不止一次地交谈：目前在支付宝营销上下功夫的互联网人还不是太多，我们想着，能加快新营销工具的推出，能加快推进互联网时代的发展，但更关键的是我们俩都不想再像之前一样，被迫转型。

从博客到微博

从微博到微信

从微信到微商

从微商到支商

此时不做，更待何时呢？

希望这本书能对大家有所帮助，也欢迎大家多提宝贵意见，真诚地愿与各位读者朋友交流微信、支付宝的营销方式。最后感谢为这本书付出心血和努力的所有朋友，感谢出版社的黄爱萍老师及其他编辑老师。

还有一个好消息：如果我和于木老师“押对了宝”，那么这本书将会出系列连载，手把手教大家如何从“初级的支付宝营销者”到“支商营销高手”。那么问题来了，你们愿意和我们一起携手前行吗？

如果愿意，请打开书的封底，有我和于木老师的联系方式。

等你来。

赵亮亮

2016.3

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Jingdong book

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