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Jingdong book

实用营销韩国语

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实用营销韩国语

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您想了解韩国企业吗?您想通晓营销韩国语吗?您想掌握关于韩国的信息吗?本书一定对您非常有意义!《实用营销韩国语》,每课包括关键词、主要句型、对话、生词、常用俗语、实用会话、有关韩国的信息和营销现场韩国语等内容。而且每一课都把韩国语和韩国企业营销活动结合起来,使读者不仅能尝到营销韩国语,还能深入了解韩国企业文化,以及与韩国有关的知识。
Content Description

本会话书分为三个部分,每个部分各8课,一共24课。
第一部分讲述了不过韩国语的王小刚为去韩国企业工作而认真准备,并去了一家叫韩国电子的韩国企业应聘的过程;第二部分讲述王小刚被分配到营销部门并开始了职场生活;第三部分讲述了有关新产品成功上市的内容。
另外,第一部分提供了到韩国企业求职和学习韩国语所需的各种信息;第二部分包括了在韩国企业工作所需的各种信息;第三部分介绍了基本的营销理论,并通过照片说明了韩国企业在中国进行的有特色的营销活动的具本事例。尢其是第三部分是有关营销的相对比较专业的部分,大家可能会感到难度有些大,但这些都是营销业务人员必须掌握的词汇和内容,所以希望各位能耐心学习,最终能够熟练地掌握基本的营销韩国语。
Author Description

吉浩东,韩国首尔人。毕业于韩国庆熙大学,获得中国台湾师范大学硕士学位、现在中国传媒大学攻读博士学位。
1992年加入韩国现代集团广告代理公司——金刚企划,1996年至2006年任金刚企划北京代表处首席代表,进行在华韩国大企业的与广告营销有关的业务.
Catalogue

第一部分 去韩国企业求职
第1课 学习韩国语
第2课 进入中国的韩国企业多吗?
第3课 招聘懂韩国语的人才
第4课 为去韩国企业而做就业准备
第5课 准备简历和自荐信
第6课 通过因特网申请应聘新职员
第7课 今天是参加面试的日子
第8课 加入了韩国企业
第二部分 在韩国企业工作
第9课 第一次和公司同事打招呼
第10课 被分到了营销本部
第11课 利用因特网处理业务
第12课 在部门举行业务会议
第13课 韩国本部的社长来访
第14课 到韩国本部参加了社说明会
第15课 在本部进行有关中国业务的说明会
第16课 第一次领到工资
第三部分 活跃在韩国企业的营销现场
第17课 准备新产品上市
第18课 为确立营销计划而进行市场调查
第19课 进行消费者调查
第20课 与广告代理公司开会
第21课 了解广告和PR
第22课 确定促销计划
第23课 举行新产品发布会
第24课 新产品成功上市
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Brand Jingdong book
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