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Jingdong book

马丁行业英语系列：物流英语简易教程（附MP3光盘1张）

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Jingdong book

马丁行业英语系列：物流英语简易教程（附MP3光盘1张）

Name: 马丁行业英语系列：物流英语简易教程（附MP3光盘1张）
Brand: Jingdong book
SKU: 3104033561
Price: 43.40 USD
Availability: OutOfStock

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一线业务人员的必备手册，提升职业技能，增强职业竞争力。

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呈现最实用、最典型、最核心、最前沿的物流业务知识。以物流流程为线索，展示物流整体操作程序。丰富生动的案例分析，零距离接触物流运营各个层面。逼真的实战场景，贴近真实的物流实务操作。采用大量图表说明，形式活泼又帮助阅读理解。

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随着中国物流业的迅猛发展，近年来对物流人才的需求缺口将不断加大。然而目前却面临这样一个问题：多数物流从业人员具有较为扎实的专业知识，而英语水平、尤其是物流专业英语水平相对较弱。因此尽快地提高物流从业人员的英语水平就成了当务之急。
《物流英语简易教程》具有显著的实用性和专业性。在选材方面，收集了物流行业中最典型、最核心，且操作性强的内容，均和当前的物流实战运作紧密相连，以使读者能“零距离”接触物流运营的各个主要侧面；不仅探讨了常规物流活动，还探讨了现代物流理念。本书不仅适用于学校教育，更适用于物流从业人员。
——商务部国际官员培训学院教授李尧
物流的发展离不开物流人才的培养，这就需要一批“既熟悉物流专业、又通晓物流行业外语”的外向型人材。而目前物流从业人员一般都存在着“专业胜任而外语能力较差”的情况，这就要求我们有一套适合物流从业人员学习的教材，由牛国崎主编的这本《物流英语简易教程》满足了我们的需求。它所选用的内容均为物流行业中最常见、最通用、最核心的业务内容，使用起来轻车熟路：书中选取的案例非常贴近真实的物流实务操作；物流口语简单、实用、专业、易记：书中15个单元的内容可以在两个月内快速突击完成，突显它的培训价值。
——美国JCMG物流及供应链解决方案公司（中国）大中国区高级CEO 陈塞冲
物流行业属于国家重点扶持的行业之一，在这种背景下市场对物流从业人才的需求、公司对物流从业人员，尤其是对外向型人员的培训，就显得特别迫切。令人欣喜的是，《物流英语简易教程》是适合于物流行业短期培训的理想教材。综观全书，我们发现，图文并茂、编排新颖、实战性强、简明易学足本书有别于传统教材的鲜明特点，使学习不再枯燥；丰富的案例能再现物流前沿的实操过程，使读者能直击物流第一线的运作场景；简明的物流英语口语增加了其实用性和即时性，使读者能够在工作中现学现用。
——华宇物流市场运营部经理周兆丰

Catalogue

第一单元什么是物流？
什么是客户倾向?
谁来负责商品的流转?
一瓶可口可乐是如何到达最终消费者手中的?
生产VS流通
什么是物流?
物流活动的范围是什么?
物流“7R”理论
什么是物流的四个关键方面?
物流面面观
案例研究
戴尔的直销模式是如何运作的?
物流英语对话
我们做什么业务?
前沿物流英语句式
核心物流术语
物流相关知识
物流概念的起源
扩展词汇
提示练习

第二单元供应链概念
什么是供应链?
什么是供应链管理?
订货型生产VS备货型生产
什么是供应商管理库存?
正向物流VS逆向物流
内向物流、公司内物流与外向
案例研究
小超市的供应链
物流英语对话
什么是供应链?
前沿物流英语句式
核心物流术语
物流相关知识
什么是供应链?
扩展词汇
提示练习

第三单元物流决策
公司结构
战略目标
使命陈述
待执行的任务
物流驱动因素
案例研究
危机中的生存决策
物流英语对话
如何重组我们的公司?
前沿物流英语句式
核心物流术语
物流相关知识
欧洲现代物流的发展特点
扩展词汇
提示练习

第四单元物流作业程序
物流操作程序
物流发运有哪些主要形式?
物流电子商务系统
案例研究
海尔独特的“一流三网”
物流英语对话
物流作业程序是如何运行的?
前沿物流英语句式
核心物流术语
物流相关知识
沃尔玛中国物流模式
扩展词汇
提示练习

第五单元物流配送程序
你是如何理解配送的?
典型的配送流程
备货
储存
配送加工作业
分拣及配货
配装
配送运输
送达服务
案例研究
沃尔玛的配送体系
物流英语对话
我们如何运营配送网络?
前沿物流英语句式
核心物流术语
物流相关知识
家乐福的供应商直供的模式
扩展词汇
提示练习

第六单元信息要求
什么是ICT?
哪类信息是所需要的信息?
供应链中有什么样的信息需求?
ICT应用于物流中的哪些主要领域?
企业内部互联网和企业外部互联网
案例研究
物流信息系统的实际应用
物流英语对话
我们如何在物流中运用ICT?
前沿物流英语句式
核心物流术语
物流相关知识
信息技术在国际物流中的应用
扩展词汇
提示练习

第七单元电子商务及其在物流中的应用
第八单元运输与流转
第九单元仓储
第十单元物流包装
第十一单元库存管理
第十二单元第三方物流
第十三单元逆向物流
第十四单元采购
第十五单元供应商管理库存
提示练习答案

Book Abstract

独特的历史背景。1962年，当沃尔玛第一家店在阿肯色州的一个小镇开业时，由于其位置偏僻，路途遥远，供应商很少愿意为其送货，因此，山姆·沃顿不得不在总部所在地本顿威尔建立了第一家配送中心，显然，一家店不可能单独支撑一个配送中心的运营成本，于是以该配送中心为核心，在周围一天车程即500公里左右的范围内迅速开店。获得成功后，又迅速复制该运营模式。而同期的凯玛特、伍尔柯等大连锁公司，基本位于美国大城市，有大量的经销商为他们提供完善的物流等方面的专业化服务（specialized setvices），因此也就不会把商品配送视为自己的核心竞争力。
强大的后台信息系统。随着IT技术的迅猛发展，沃尔玛以最快的速度把世界一流的信息技术运用到实践中，其耗资7亿多美元的通信系统，是全美最大的民用电子信息系统，甚至超过了电信业巨头——美国电报电话公司，其数据处理能力（data processing capacity）仅次于美国国防部；EDI（电子数据交换系统）及条码等现代物流技术的使用，更为全球每个门店的销售分析（sales analysis）、商品的分拨（goods allocation）及进销存管理等，提供了最强有力的武器。反观国内零售企业，门店数量少，销售量低，单店利润差，很少有实力能投资完善的信息系统。一套系统的研发少则几百万，多则几千万甚至过亿，使不少的小型零售企业望而兴叹。
门店数量众多。目前美国本土有近4000家店，配送中心有30多家，可见约100多家门店才能支撑一个现代配送中心的巨额费用（huge expense）。在门店数量不足时，配送中心的巨额费用往往会成为一个企业的经济负担。当沃尔玛进入中国时，也同样复制了美国的运营模式，在广东与天津分设了两个配送中心。经过多年的苦心经营，到目前为止，沃尔玛尚未实现全面盈利，不少业内人士认为与其完全照搬美国本土的运营模式有关。美国本土的商店选址大都位于小镇，而在中国开的店大都位于中心城市，大量的供应商可以提供专业化服务，集中配送反而难以体现高效率。

Introduction

这是一个催人奋进的时代，这是一个充满激情的时代……
我们有幸处于改革开放的三十年中，这是中国的黄金三十年，这是一个辉煌的年代。
三十年来，我们亲眼目睹中国从计划经济的桎梏中解放出来，大踏步地迈向改革开放，进发出中华民族激昂澎湃、满怀豪情的富国之梦。
中国历史上从未像今天这样充满活力、充满创造力。三十年来，中国经济得到了长足的发展，GDP保持高位增长，国力日渐增强，中国的国际地位日益提高。
中国改革的成功也使中国获得了国际社会的普遍赞誉：“世界工厂”、“金砖四国”、“世界经济的发动机”等。中国的“大开放”带来了“大发展”。
国家的发展是全面而综合的，国力的提高必然反映在各行各业的发展上。作为基础产业之一的物流业也在三十年的大开放中得到了长足的发展。物流业在国民经济中的比重不断提高，物流产值逐年递增。
我国的物流市场上呈现出“三分天下”的格局：大型国有物流企业占据主导地位（如中远、中外运、中集、中海运）、外资物流巨头紧咬不放（如FEDEX、DHL、UPS）、民营物流企业紧随其后。在全球一体化的背景下，竞争不断升级、市场分割加剧、业务触角日益向边缘地区延伸、专业化程度越来越高、各类新的物流管理理念和应运技术层出不穷，所有这些迹象都表明，中国已经进入了“大物流”时代。

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