Trending on TikTok

Buldak

Sunscreen

Sanrio

English

{{sellerTotalView > 1 ? __("sellers", {number: sellerTotalView}) : __("seller", {number: sellerTotalView}) }}, {{numTotalView > 1 ? __("items", {number: numTotalView}) : __("item", {number: numTotalView}) }}

View Cart & Check Out

Nickname

Let us know how to properly address you.

Update Your Name

xxxxxxx@yamibuy.com

Account Orders Favorites

Points 0

Coupons 0

Gift Card Balance $0.00

Sign Out

Change Your Zip Code

Inventory information and delivery speeds may vary for different locations.

Location History

We will notify you by email when the item back in stock.

Your email: {{remindEmail}}

Cancel

Jingdong book

外教社英汉·汉英百科词汇手册系列：英汉-汉英广告学词汇手册

View Cart & Check Out

{{buttonTypePin == 3 ? __("Scan to view more PinGo") : __("Scan to start")}}

Books Language Learning Dictionaries and reference books

Jingdong book

外教社英汉·汉英百科词汇手册系列：英汉-汉英广告学词汇手册

Name: 外教社英汉·汉英百科词汇手册系列：英汉-汉英广告学词汇手册
Brand: Jingdong book
SKU: 3104036481
Price: 22.88 USD
Availability: OutOfStock

{{__(":people-members", {'people': item.limit_people_count})}} {{ itemCurrency }}{{ item.valid_price }} {{ itemCurrency }}{{ item.invalid_price }} {{ itemDiscount }}

Ends in

{{ itemCurrency }}{{ priceFormat(item.valid_price / item.bundle_specification) }}/{{ item.unit }}

{{ itemCurrency }}{{ item.valid_price }} {{ itemCurrency }}{{ priceFormat(item.valid_price / item.bundle_specification) }}/{{ item.unit }} {{ itemCurrency }}{{ item.invalid_price }} {{itemDiscount}}

Sale ends in

Sale will starts after Sale ends in

{{ __( "Pay with Gift Card to get sale price: :itemCurrency:price", { 'itemCurrency' : itemCurrency, 'price' : (item.giftcard_price ? priceFormat(item.giftcard_price) : '0.00') } ) }} ({{ itemCurrency }}{{ priceFormat(item.giftcard_price / item.bundle_specification) }}/{{ item.unit }}) Details

Best before

Currently unavailable.

We don't know when or if this item will be back in stock.

Unavailable in your area.

Sold Out

Details

Full product details

Editer Recommend

收录广告学基本词汇
英汉、汉英双向收词9000余条
为广告学专业英语入门工具书

Content Description

广告学是关于广告这一独特社会现象及其运作规律的科学理论体系，于20世纪初在美国初现雏形。我国的广告学发展相对滞后，直到20世纪80年代初才起步。虽然改革开放以来，中国的广告事业与广告学发展迅速，但与世界先进水平相比尚有较大差距。同时，广告业的国际化趋势日益明显，跨文化沟通已成必然。因此，学习、借鉴国外先进理论成果和提高专业外语能力是众多广告专业学生和从业人员的迫切需要。本书正顺应了这一需求，可作专业学生的学习资源，也可作从业人员的参阅工具。
广告学是一门综合性学科，既涵盖社会科学，又涉及自然科学，在诸多领域与包括经济学、传播学、心理学、社会学、管理学、统计学、美学、文学在内的多个学科存在着融合与交叉。本书从这些学科中酌量选取了一些与广告学相关的术语，力求较为完整地呈现广告学的多样面貌。
对于近年来不断涌现的广告学新词，编者选其精华，尽可能多地收入本书；对于一些有英文表述而无对应中文提法的词汇，编者按其释义转译为较为贴切的对应语；对于中文提法众多而无定论的词汇，编者选取了相对精准的释义加以收录。

Catalogue

序
前言
使用说明
英汉部分
汉英部分
附录
参考文献

Book Abstract

ageism年龄歧视
agency代理公司
agency agreement代理协议
agency-client relationship代理-客户关系
agency commissien广告佣金；广告代理佣金制
agency cvetract代理合同
agency-of-record(AOR)集中购买代理商
agency network代理网络
agency service代理服务
agenda setting议题设置
agent代理商
agent middleauan中间代理商
agentry代理业务
agent service代理服务
age subculture年龄亚文化群
aggregated rebate总回扣
agricultural advertising农业广告
agritural marketing农产品营销
AI(audioidentity)听觉识别
AIDIA(awareness,interest, desire，active AIDA(知晓、兴趣、渴求、行动)模式，爱达公式
aided awareness提示认知
aided recall辅助回忆
aided recall test辅助回忆测试
aided recognition method提示确认法
aided recognition rate提示知名度
AIDMA(attentive，interest，desire，memory，active)
AIDMA(关注、兴趣、欲求、记忆、购买)法则
AIO(activity，interest，opini) measures AIO(行为、兴趣、观点)尺度
AIR(averageissue readership)平均每期阅读人数
airbrush喷修
airdate广告播出日期
airport advertising机场广告
airtime cost播出成本
ala carte agency定制服务型广告代理公司
alcohol advertising酒类广告
all night深夜时段(半夜一次日6：00)
allocated quota分配配额
allocation预算分配
allowance折让
all-round price全包价格
alpha activity阿尔法作用
alternative evaluation选择性评估
alternative media非主流媒体
alternative need选择性需求
AMl(accountmanager)客户经理
AM2(amplitude modulative)调幅
AMA(American Marketing
Associative)美国营销协会
ambient外界环境
ambient advertising环境媒体广告
ambient marketing环境媒体营销
ambient media环境媒体
ambushmarketing伏击营销，寄生营销，偷袭营销
AmericanAcademy ofAdvertising(AAA)美国广告学会
American Advertising Federative(AAF)美国广告联盟
American Association of AdvertisingAgencies(AAAA)美国广告公司协会
American Marketing Associative(AMA)美国营销协会
American Survey Research Organization美国调查研究组织
amortizative摊销
amplitude modulation(AM)调幅
ANA(Asseclation ofNational Advertisers)(美国)全国广告主协会
analogue proof模拟校样
analysist001分析工具

Introduction

改革开放30年来，我国的经济、科技、文化、教育、外贸和社会各项事业快速发展，取得了令人瞩目的成就，经济总量翻了两番之多，国内生产总值2007年已近25万亿元人民币，人均国民收入达到了2 000多美元，提前实现了小康目标；科技水平不断提高，高新技术快速发展，缩短了与世界先进国家的差距；文化、教育事业迅猛发展，不断满足和丰富着人民日益增长的文化精神需要；社会服务和保障体系不断完善，使中华民族和社会更加和谐。我国在国际事务中的作用日益凸显，与世界各国的政治、经济、科技、文化、教育、外交、军事等方面的交往日益频繁。成功加入世界贸易组织，成功申办和举办2008年北京奥运会和残奥会，成功申办上海世博会等一系列重大外交活动，塑造了中国在世界上的良好形象，更是促进了我国与世界各国的交往、交流和交融。经济全球化、科技一体化、文化多元化、信息网络化的发展趋势，使人们的生活正发生着深刻的变化。
新的学科、新的术语、新的词汇不断诞生和涌现。我国数亿不同层次的英语学习者和使用者，在学习或工作中不断遇到新的词语、新的术语。大部分的英语学习者和使用者能够比较顺利地用普通英语进行交流和交际，而一旦遇到专业领域的词汇或术语往往会陷入困境，有时可能了解某词语的一般意义，但不知道它在某些专业领域指的是什么。

Specifications

Brand

Jingdong book

Brand Origin

China

Disclaimer

Product packaging, specifications and price are subject to change without notice. All information about the products on our website is provided for information purposes only. Please always read labels, warnings and directions provided with the product before use.

View Full Terms of Use

Scan to Share

Add to favorites

{{ $isZh ? coupon.coupon_name_sub : coupon.coupon_ename_sub | formatCurrency }}

Clip coupons

Quantity

{{buttonTypePin == 3 ? __("Scan to view more PinGo") : __("Scan to start")}}

Sold by JD@CHINA

Ship to

Free shipping over 69

Genuine guarantee

View details

Region

Added to Cart

Keep Shopping

More to Consider

Coupons

Clip Clipped Over

Expires soon {{ formatTime(coupon.use_end_time) }}

Share this item with friends

Cancel

Yami Gift Card

Get this exclusive deal when paying with gift card

Terms and Conditions

Gift card deals are special offers for selected products;

The gift card deals will automatically be activated if a customer uses gift card balance at check out and the balance is sufficient to pay for the total price of the shopping cart products with gift card deals;

You will not be able to activate the gift card deals if you choose other payment methods besides gift card. The products will be purchased at their normal prices;

If your account balance is not enough to pay for the products with gift card deals, you can choose to reload your gift card balance by clicking on the Reload button at either shopping cart page or check out page;

Products that have gift card deals can be recognized by a special symbol showing 'GC Deal';

For any additional questions or concerns, please contact our customer service;

Yamibuy reserves the right of final interpretation.

Sold by Yami

Service Guarantee

Free Shipping over $49

Easy Returns

Ships from United States

Shipping

United States

Standard Shipping is $5.99 (Excluding Alaska & Hawaii). Free on orders of $49 or more.

Local Express is $5.99 (Available in Parts of CA, NJ, MA & PA). Free on orders of $49 or more.

2-Day Express (Includes Alaska & Hawaii) starts at $19.99.

Return Policy

Yami is committed to provide our customers with a peace of mind when purchasing from us. Most items shipped from Yamibuy.com can be returned within 30 days of receipt of shipment (For Food, Beverages, Snacks, Dry Goods, Health supplements, Fresh Grocery and Perishables Goods, within 7 days of receipt of shipment due to damages or quality issues; To ensure that every customer receives safe and high-quality products, we do not provide refunds or returns for beauty products once they have been opened or used, except in the case of quality issues; Some products may have different policies or requirements associated with them, please see below for products under special categories, or contact Yami Customer Service for further assistance).
Thank you for your understanding and support.

Learn More

Sold by Yami

Terms and Conditions of Yami E-Gift Card

If you choose “Redeem automatically” as your delivery method, your gift card balance will be reload automatically after your order has been processed successfully;

If you choose “Send to Email”as your delivery method, the card number and CVV will be sent to the email address automatically;

Any user can use the card number and CVV to redeem the gift card, please keep your gift card information safely. If you have any trouble receiving email, please contact Yami customer service;

Yami gift card can be used to purchase both Yami owned or Marketplace products;

Yami gift card will never expire;

Yami gift card balance does not have to be used up at once;

Return Policy

Gift card that has already been consumed is non-refundable.

Sold by JD@CHINA

Fulfilled by Yami

Service Guarantee

Free Shipping over $49

Easy Returns

Ships from United States

Shipping

United States

Standard Shipping is $5.99 (Excluding Alaska & Hawaii). Free on orders of $49 or more.

Local Express is $5.99 (Available in Parts of CA, NJ, MA & PA). Free on orders of $49 or more.

2-Day Express (Includes Alaska & Hawaii) starts at $19.99.

Return Policy

You may return product within 30 days upon receiving the product. Items returned must be new in it's original packing, including the original invoice for the purchase. Customer return product at their own expense.

Sold by JD@CHINA

Yami-China FC

Service Guarantee

Cross-store Free Shipping over $69

30-days Return

Yami-China FC

Yami has a consolidation warehouse in China which collects multiple sellers’ packages and combines to one order. Our Yami consolidation warehouse will directly ship the packages to your door. Cross-store free shipping over $69.

Return Policy

You may return products within 30 days upon receiving the products. Sellers take responsibilities for any wrong shipment or missing items. Packing needs to be unopened for any other than quality issues return. We promise to pack carefully, but because goods are taking long journey to destinations, simple damages to packaging may occur. Any damages not causing internal goods quality problems are not allowed to return. If you open the package and any quality problem is found, please contact customer service within three days after receipt of goods.

Shipping Information

Yami Consolidation Service Shipping Fee $9.99(Free shipping over $69)

Sellers in China will ship their orders within 1-2 business days once the order is placed. Packages are sent to our consolidation warehouse in China and combined there. Our Yami consolidation warehouse will directly ship the packages to you via UPS. The average time for UPS to ship from China to the United States is about 10 working days and it can be traced using the tracking number. Due to the pandemic, the delivery time may be delayed by about 5 days. The package needs to be signed by the guest. If the receipt is not signed, the customer shall bear the risk of loss of the package.

Sold by JD@CHINA

Service Guarantee

Free shipping over 69

Genuine guarantee

Shipping

Yami Consolidated Shipping $9.99(Free shipping over $69)

Seller will ship the orders within 1-2 business days. The logistics time limit is expected to be 7-15 working days. In case of customs clearance, the delivery time will be extended by 3-7 days. The final receipt date is subject to the information of the postal company.

Yami Points information

All items are excluding from any promotion or points events on Yamibuy.com

Return Policy

Download the Yami App

Feedback

Back Top

Reviews{{'('+ commentList.posts_count + ')'}}

Have your say. Be the first to help other guests.

Write a review

{{i}} star

{{i}} stars

{{ parseInt(commentRatingList[i]) }}%

{{ showTranslate(comment) }}Show Less

{{ strLimit(comment,800) }}Show more

Show Original

Show All

{{ formatTime(comment.in_dtm) }} VERIFIED PURCHASE {{groupData}}

{{ comment.likes_count }} {{ comment.likes_count }} {{ comment.reply_count }} {{comment.in_user==uid ? __('Delete') : __('Report')}}

{{ showTranslate(comment) }}Show Less

{{ strLimit(comment,800) }}Show more

Show Original

Show All

{{ formatTime(comment.in_dtm) }} VERIFIED PURCHASE {{groupData}}

{{ comment.likes_count }} {{ comment.likes_count }} {{ comment.reply_count }} {{comment.in_user==uid ? __('Delete') : __('Report')}}

No related comment~

Load more reviews

Review

{{ showTranslate(commentDetails) }}Show Less

{{ strLimit(commentDetails,800) }}Show more

Show Original

Show All

{{ formatTime(commentDetails.in_dtm) }} VERIFIED PURCHASE {{groupData}}

Please write at least one word

Comments{{'(' + replyList.length + ')'}}